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Application of social media in recruitment


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Know how to use social media for Recruitment and why one should Incorporate Social Media in Your Recruiting Efforts .Social Media is emerging as a tool that more recruiters rely on in the hiring process. Networks such as LinkedIn, Facebook, Twitter, Viadeo, and Google+ can provide recruiters with an array of information about potential candidates, as well as new avenues for reaching passive candidates and advertising the company’s current openings.

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Application of social media in recruitment

  1. 1. Application of Social Media in Recruitment
  2. 2. Social Media: Definition• Social media is to turn media for social communication into interaction, using interactive dialogue highly accessible and scalable communication techniques• Social media is the use of Web-based and mobile technologies
  3. 3. Social Media in Recruitment
  4. 4. Objectives• What do you hope to accomplish through social recruiting? – Decrease Recruitment spend? – Establish a robust candidate pipeline? – Get referrals? – Promote your employment brand?
  5. 5. Reasons to Incorporate Social Media in Your Recruiting Efforts• Connect with candidates where and when they are available• Develop a dialogue with candidates • Be seen as an innovative, progressive employer • Promote your employment brand • Open additional sources for candidate leads and hires
  6. 6. Reasons to Incorporate Social Media in Your Recruiting Efforts• One in every six minutes online is spent on social networking sites• By 2014, social networking services will replace email as the primary vehicle for interpersonal communications for 20% of business users.
  7. 7. BenefitsFind hard-to-reach candidates Reach higher-quality candidates Increase ROIBe the employer of choice
  8. 8. Using Social Media for Recruiting
  9. 9. Using Social Media for Recruiting
  10. 10. Top Social Media Tools
  11. 11. Facebook: Basics1. It allows for better million worldwide) engagement 4. Easy career site2. It’s where young integration (“Like” professionals/recent button and feeds) graduates are3. Larger network of users (800 million worldwide as compared to LinkedIn at 120
  12. 12. Facebook: Job-posting
  13. 13. Facebook: Organization Page
  14. 14. LinkedIn: Basics• 220 million people on LinkedIn• World’s largest online resume database• Availability of quality people with detailed information
  15. 15. LinkedIn: Recruiter’s Tool
  16. 16. LinkedIn: LinkedIn Groups
  17. 17. LinkedIn: LinkedIn Groups
  18. 18. Twitter: Basics • Open jobs/positions (Ex: Looking for senior #sales rep for #technology firm. Apply at (include shortened link) • Upcoming job or career fairs you are hosting and/or attending • News – press releases, new product announcements, awards, new hires, etc. • Job tips (resume and interview tips, interesting articles, etc.)
  19. 19. Twitter: Tools
  20. 20. Use hashtags appropriately• Use pound/number sign (#) in front of a keyword or phrase (ex: #jobs, #engineer)• Job seekers search Twitter using specific hashtags – makes your tweets searchable even to those who aren’t following you• Hashtags are also used for events such as Twitter chats (ex: #hirefriday, #jobhuntchat)
  21. 21. Twitter: Tools – Hash-tags
  22. 22. Twitter: Tools – Hash-tags
  23. 23. Other Social Recruitment Media
  24. 24. Other Social Recruitment Media
  25. 25. Blogs
  26. 26. Thank You Facebook : Twitter : Youtube. : :