6,000+ Courses. 25 Topic Areas.
Unlimited Access.
Improve your employees' performance with the
largest and fastest-growing...
How are you incorporating
video into your learning
programs?
a. For new employee onboarding.
b. Internal communication.
c....
What You’ll Learn:
3
2
1
There is a sound business case
for incorporating video into
employee training programs.
Video, es...
Over 6 billion hours of video are watched
each month on YouTube - that's almost
an hour for every person on Earth,
and 50%...
9 out of 10 Americans
already use their
smartphones for work.
Cisco BYOD Insights Report 2013
For the first time, an entire generation has
grown up watching content on their own
terms. This generation is defined by t...
81%
68%
61%
76%
61%
51%
Organizational Goal
Achieved
Employees Highly
Engaged
Key Positions Filled
Quickly
Using Video Con...
HOW?
WHY?
ADULT LEARNING SHORT-FORM VIDEO
Adults are internally motivated
and self-directed
Self-directed, access as needed and
when...
36,000
visual messages/hour
40%
Nerve fibers connect
through retina
60,000
times faster than text
WHY VIDEO?
According to popular research – in 72
hours the average human can retain…
10%
of text
10%
of text
65% of
images...
DOES THIS TRANSLATE INTO
EMPLOYEE TRAINING?
Visual input for
cognitive transfer
ADULTLEARNING
Online Training Works Better
Than Classroom
60% faster
56%
greater gains
in learning
40% higher
consistency in
presentatio...
LOWER COSTS
EXTENDED REACH
CAPTURED KNOWLEDGE
SHOWING
SOFT SKILLS
EXPLANATION OF
COMPLEX CONCEPTS
Advantages of
Video
TRADITIONAL
eLEARNING COURSE
LEARNING NUGGETS
Our job isn’t to help participants learn; it’s
to help them solve real-world problems.
The starting point for design shoul...
BUY VS. BUILD
SELECTION
DEPLOYMENT
AND
DELIVERY
MARKETING
AND SUPPORT
VIDEO STRATEGY
How Tony Roma
Employees use
Video to Teach
Important Job Skills
The world is changing.
People are changing. To
be effectiv...
BORROW
DEPLOYMENT AND DELIVERY
How do your employees absorb content?
At least 50% of employees already use their own
smartphones/...
Case Study: Dental Insurance
Call Center
Challenge: hard to
make time for
training
“TAG TRAINING”
• Development
opportunit...
A NIMBLE LEARNING STRATEGY
CONTEXTUAL
role
location
plan
CONCISE
short videos
updates
INFORMAL
everyday
ad hoc
TIMELY
just...
BIZLIBRARY.COM
In a world of learning and development
where complexity is the enemy… simple
and nimble approach…
MICHAEL R...
BIZLIBRARY.COM
Free trial of the BizLibrary Collection
6,000+ Courses. 25 Topic Areas.
Unlimited Access.
Improve your empl...
BIZLIBRARY.COM
Chris Osborn
Vice President of Marketing
cosborn@bizlibrary.com
@chrisosbornstl
Jessica Batz
Marketing Spec...
Short Video - Big Results - Add Oomph to Employee Training - Webinar 04.16.14
Short Video - Big Results - Add Oomph to Employee Training - Webinar 04.16.14
Short Video - Big Results - Add Oomph to Employee Training - Webinar 04.16.14
Short Video - Big Results - Add Oomph to Employee Training - Webinar 04.16.14
Short Video - Big Results - Add Oomph to Employee Training - Webinar 04.16.14
Short Video - Big Results - Add Oomph to Employee Training - Webinar 04.16.14
Short Video - Big Results - Add Oomph to Employee Training - Webinar 04.16.14
Short Video - Big Results - Add Oomph to Employee Training - Webinar 04.16.14
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Short Video - Big Results - Add Oomph to Employee Training - Webinar 04.16.14

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In this webinar we'll discuss the importance of using training videos for your employee training and development programs.

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Short Video - Big Results - Add Oomph to Employee Training - Webinar 04.16.14

  1. 1. 6,000+ Courses. 25 Topic Areas. Unlimited Access. Improve your employees' performance with the largest and fastest-growing library of on-demand training videos and eLearning courses today!
  2. 2. How are you incorporating video into your learning programs? a. For new employee onboarding. b. Internal communication. c. Performance support and foundational knowledge. d. All of the above. e. Something else.
  3. 3. What You’ll Learn: 3 2 1 There is a sound business case for incorporating video into employee training programs. Video, especially short-form video, is a very effective training tool. Best practices for incorporating short-form video into employee training programs and initiatives.
  4. 4. Over 6 billion hours of video are watched each month on YouTube - that's almost an hour for every person on Earth, and 50% more than 2012. 100 HOURS of video are uploaded to YouTube every minute.
  5. 5. 9 out of 10 Americans already use their smartphones for work. Cisco BYOD Insights Report 2013
  6. 6. For the first time, an entire generation has grown up watching content on their own terms. This generation is defined by the Internet, mobile, and social – consuming content when and where they want. Gunnard Johnson, Google's Advertising Research Director
  7. 7. 81% 68% 61% 76% 61% 51% Organizational Goal Achieved Employees Highly Engaged Key Positions Filled Quickly Using Video Content Not Using Video Content SOURCE: Mollie Lombardi, Aberdeen Group, Elearning! Magazine, April/May 2013
  8. 8. HOW? WHY?
  9. 9. ADULT LEARNING SHORT-FORM VIDEO Adults are internally motivated and self-directed Self-directed, access as needed and when needed Adults bring life experiences and knowledge to learning experiences Interaction with others when a social component is available Adults are goal oriented Goals promoted through short, timely bursts of relevant content Adults are relevancy oriented Easier to be relevant when content is short and targeted Adults are practical Little to no workflow disruption Adult learners like to be respected Employees manage and control pace and timing of their own learning
  10. 10. 36,000 visual messages/hour 40% Nerve fibers connect through retina 60,000 times faster than text
  11. 11. WHY VIDEO? According to popular research – in 72 hours the average human can retain… 10% of text 10% of text 65% of images 95% of video
  12. 12. DOES THIS TRANSLATE INTO EMPLOYEE TRAINING? Visual input for cognitive transfer ADULTLEARNING
  13. 13. Online Training Works Better Than Classroom 60% faster 56% greater gains in learning 40% higher consistency in presentation Source: Prokopeak, M. Special Report: Learning Delivery
  14. 14. LOWER COSTS EXTENDED REACH CAPTURED KNOWLEDGE SHOWING SOFT SKILLS EXPLANATION OF COMPLEX CONCEPTS Advantages of Video
  15. 15. TRADITIONAL eLEARNING COURSE
  16. 16. LEARNING NUGGETS
  17. 17. Our job isn’t to help participants learn; it’s to help them solve real-world problems. The starting point for design should be what you want people to do when they leave. We can’t ignore the desired business outputs; the trick is to find a balance between what learners need and what the business expects. SOURCE: The Best and Worst of Bite-Size Learning, clomedia.com, by Sebastian Bailey
  18. 18. BUY VS. BUILD SELECTION DEPLOYMENT AND DELIVERY MARKETING AND SUPPORT VIDEO STRATEGY
  19. 19. How Tony Roma Employees use Video to Teach Important Job Skills The world is changing. People are changing. To be effective, our employee training is changing to meet them where they are. Jessie Bray, VP of Training and HR, Romacorp.
  20. 20. BORROW
  21. 21. DEPLOYMENT AND DELIVERY How do your employees absorb content? At least 50% of employees already use their own smartphones/devices to access work-related sites or information. SOURCE: Mobile Learning Pulse Survey, Fall 2012, The MASIE Center The number of mobile workers totals 1.3 billion worldwide. THAT’S 35% OF THE WORKFORCE! SOURCE: IDC
  22. 22. Case Study: Dental Insurance Call Center Challenge: hard to make time for training “TAG TRAINING” • Development opportunity • Maintain work flow and service standard • Share with co-workers
  23. 23. A NIMBLE LEARNING STRATEGY CONTEXTUAL role location plan CONCISE short videos updates INFORMAL everyday ad hoc TIMELY just in time moment of need SOCIAL discussions observed behaviors MOBILE anywhere anytime
  24. 24. BIZLIBRARY.COM In a world of learning and development where complexity is the enemy… simple and nimble approach… MICHAEL ROCHELLE Chief Strategy Officer Brandon-Hall Group
  25. 25. BIZLIBRARY.COM Free trial of the BizLibrary Collection 6,000+ Courses. 25 Topic Areas. Unlimited Access. Improve your employees' performance with the largest and fastest-growing library of on-demand training videos and eLearning courses today!
  26. 26. BIZLIBRARY.COM Chris Osborn Vice President of Marketing cosborn@bizlibrary.com @chrisosbornstl Jessica Batz Marketing Specialist jbatz@bizlibrary.com @jessbatz @BizLibrary

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