Social Media and HR


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  • Welcome, introduction
  • Introduction to Soc Net, Free tools that are available, potential for problems, how to get engaged
  • Introduction to Soc Net, Free tools that are available, potential for problems, how to get engaged
  • What is a community director?How long been blogging?
  • Five Keys To Winning At Social Networking:Strong communication skills, Consistent usage, Transparency, Networking, Personal integrity
  • As you’ll see as I introduce you to various networks, social networking is as worldwide as it gets
  • These are some of the more recognizable names
  • But there are a lot more tools
  • These tools still work, still are social but have been around for over a decade
  • Blogs are among some of the older tools but is widely adapted and not platform specific
  • HR capitalist is one of the best known blogs
  • Have you used YouTube before? Probably don’t think of it as social network but over 95% of the content is user generated. You can follow other users and comment on videos.
  • Career videos bring up almost 14,000 different entries, many of those generated by companies
  • You might notice this whole theme is based off of it. Facebook is the most popular social network in the world.
  • If you haven’t been to Facebook before, here is a preview
  • Twitter is a new kid on the block with some powerful search functionality
  • How many are on LinkedIn? At the ERE Expo, not a single recruiter was not on LinkedIn
  • Here’s a typical view from my LinkedIn profile
  • Wikipedia is one of the largest social media projects in the world. Millions of participants in all languages putting together a comprehensive guide
  • Human Resources entry on Wikipedia
  • These can actually have the most value
  • Institute for Corporate productivity bought HRM Today
  • I don’t hype things up but there are some things you need to know about social networking
  • Social networking is the solution for everything. Thousands of hours are being wasted on social media sites!!!
  • There are several steps to social media engagement (and you can stop at any time)
  • The ERE LinkedIn group
  • Here is our ERE fan page
  • Show if you are running long on time
  • Here are search results for #shrmhashtag
  • Reach out to smaller niche networks
  • While ERE has over 50k members, that’s nothing compared to the millions general networks. And most of our members are focused on recruiting.
  • Social Media and HR

    1. 1. More from the Frontlines on Social Networking!<br />Presented by: Lance Haun<br />Community Director, ERE Media<br />
    2. 2. Before you take notes<br />This information will be available online as well as some of the other resources I mention at:<br /><br />
    3. 3. What You’ll Learn<br />An intro to social networking<br />The tools that are available<br />Potential positives/problems<br />Social networking policies<br />How you can get engaged in the process<br />
    4. 4. Who am I?<br />Community Director for ERE<br />Former HR Professional<br />Blogger at<br />Started and sold a social network for HR professionals (HRM Today)<br />Speaker and writer about using social networking in HR<br />
    5. 5. What Is Social Networking?<br />Web based<br />End user driven<br />Free (or nearly free) tools<br />Open access to all<br />Transparency over privacy<br />Widespread adoption<br />Defined by change<br />Crowdsourcing<br />
    6. 6. Social Networking is Global<br />
    7. 7. Tools Being Used Today<br />
    8. 8. Actually, it is more like this<br />
    9. 9. Older Tools<br />Newsgroups<br />Guestbooks<br />Forums<br />E-mail discussion listservices<br />Chat rooms<br />Intranet<br />
    10. 10. Blogs<br />Major platforms: Wordpress, Typepad and Blogger<br />Long form entries with news and opinion<br />Popular HR blogs include: <br />HR Capitalist<br />Punk Rock HR<br />HR Bartender<br />Fistful of Talent<br />
    11. 11.
    12. 12. YouTube<br />Video hosting and search<br />Second largest search engine<br />24 hours worth of video is uploaded every minute<br />Over 95% of content uploaded is user generated (not uploaded by a media company)<br />
    13. 13.
    14. 14. Facebook<br />400+ million people on Facebook<br />Half of users login at least once a day<br />Second most popular site on the internet<br />70% of users from outside of US<br />Site was translated into 70 languages with the help of 300,000 volunteers<br />
    15. 15.
    16. 16. Twitter<br />75 million active users<br />12th most popular site on the internet<br />Powerful search functionality<br />Media companies using it to break news (instantaneous news)<br />Other companies using it to track trends, reputations or customer comments<br />
    17. 17.
    18. 18. LinkedIn<br />65 million members<br />Half outside of the US<br />Business networking and groups<br />Considered the new Rolodex or Resume<br />Median age is older than most social networking sites<br />
    19. 19.
    20. 20. Wikipedia<br />Online, user created encyclopedia<br />Three million English language topics<br />Content is edited via a fluid group of Wikipedia enthusiasts<br />The wiki system is being used for collaboration in organization<br />
    21. 21.
    22. 22. Niche Social Sites<br />Subject matter specific<br />Tend to be small, intimate<br />Driven by several leaders<br />Examples: Lawyrs, AerHub, and MechanicsHub<br />
    23. 23.
    24. 24. Some Hype, Some Facts<br />Social networking is a popular topic (especially in business)<br />Popular topics tend to get overhyped<br />Doubters doubt, Kool-aid drinkers drink<br />What’s reality, what’s fiction?<br />
    25. 25. Hype<br />Social networking is the solution for everything!!!<br />Thousands of people are getting fired or disqualified from jobs due to it<br />Building strategy around social networking is a proven winner<br />[Insert social network name] is the greatest thing ever<br />
    26. 26. Facts<br />Social networking can go hand in hand with your general business strategy<br />Your employees can use social networking reasonably<br />If done correctly, companies are having success using social networking for recruiting and branding<br />Companies lack control of most content being generated<br />
    27. 27. Personal Experience<br />Blogging at least twice a week for four years<br />3 of last 4 companies had internal chat<br />Facebook/Twitter used to contact people instead of e-mail<br />One company had a social networking policy<br />
    28. 28. Want A Policy?<br />Rules of thumb:<br />“Don’t be stupid”<br />Would you say it in person?<br />Would you tell your boss what you did?<br />Social media policy examples<br />Intel<br />IBM<br />Kodak<br />
    29. 29. Engaging in Social Media<br />Curiosity<br />Discovery<br />Reading<br />Sharing<br />Commenting<br />Critiquing<br />Creating<br />Networking<br />
    30. 30. Discover: LinkedIn<br />Join (if you haven’t already)<br />Create a profile<br />Connect with past business connections<br />Ask questions<br />Join groups<br />
    31. 31.
    32. 32. Discover: Facebook<br />Join (if you haven’t already)<br />Explore career related pages<br />Join interesting groups<br />Use Facebook search<br />Interact with other users on Facebook pages and groups<br />
    33. 33.
    34. 34. Discover: Twitter<br />No need to make an account to start!<br />Search common terms<br />Use a hashtag (#) to do a search<br />Try #shrm #hr or #tacoma<br />You can try unique names without a hashtag (ex. Boeing)<br />Sign up and follow other HR folks<br />
    35. 35.
    36. 36. Discover: Niche Networks<br />Search Google for industry social networks<br />“HR social network” or “aerospace social network”<br />Most allow open access but some may require membership<br />Interact in a more intimate setting<br />
    37. 37.
    38. 38. Advice from readers<br />Helen – Follow your audience, don’t just go to popular sites<br />Janet – People need to remember who signs their check<br />Benjamin – Understand how your employees are using social media<br />Lisa – Networking with colleagues is a huge benefit<br />Ben – Just read and watch to start<br />
    39. 39. Next Steps?<br />Reading regularly<br />Sharing with peers and co-workers<br />Commenting and critiquing<br />Creating and engaging an audience<br />Networking online and in person<br />
    40. 40. Questions?<br />
    41. 41. Contacting Me:<br />360-356-1760<br /><br /><br /><br /><br /><br /><br />