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1. The codes and conventions
of a newspaper advert
By Beth Leck

2. Tagline is the biggest text
Scheduling is the smallest text
A picture relevant to the topic
All same font, this is called house style.
Each channel always has its logo in the
same place for every advert they make.
A time and date.

3. A striking image- using basic
photography skills such as
rule of thirds.
Readable font in bold.
Highlighted title Tagline anchors image
Images are normally humorous or
controversial; this makes them visually
interesting.
The brightness of the image and the
colours used connote the type of genre
this documentary represents.

4. All of these images, like the others I have just analysed all contain
the codes and conventions a newspaper advert is meant to
contain in order for it to be conventional and appealing to the
audiences. They all contain A title, A Logo, a tagline and
scheduling (and are conventional in the way they display them
through size and highlighting). All contain a colour scheme,
readable and same fonts; causing house style throughout all of
the audiences. They all contain a humorous or controversial
image (in relation to the topic of the documentary). All images
follow the rule f thirds, therefore making it pleasant to the
viewers eyes. They all have different types of lighting (Yet again
depending on genre) etc.