Evaluation question 1

1. By James Slator

2. Finished Teaser Poster Finished Magazine Cover
The final design to my teaser poster and magazine cover have been designed to convey the forms and conventions
of the adventure genre. By conforming these forms and conventions, the themes of my poster and magazine will
appeal to my designated target audience and potentially a larger audience base.

3. Main Title
The title for the film is
conveyed in the largest font
compared to the tagline
and release date, in order
to be the most predominant
and eye catching title on
the poster.
The name; The Art Of
Living, conforms to the
themes of the adventure
genre, as it is creative,
philosophical and eye
catching.
The feedback I have
received from a list of
potential names for the title
of my trailer have all been
in favour of The Art Of
Living. The title conforms to
the conventions and form of
the trailer, the poster and
the adventure genre.
Tag Line
The tag like is the
smallest text on the page
as I wanted to emphasize
the main title and release
date. Through a
multiplicity of alterations,
placements and
audiences responses, I
finally decided to present
the tag line as a line from
the teaser trailer in order
to connect the two
products together. The
phrase conforms to the
forms and conventions of
the adventure genre as it
is an energetic,
memorable yet simple
tagline that is
representative of the
themes of not only my
trailer and poster but of
the themes found within
the adventure genre itself.
Release Date
The release date on the bottom of the poster
is simply to inform the audience of the
release date of the trailer. The date conforms
to the conventions of detail within the trailer
as the date is the birth of the author of the
book my protagonist reads; Marcus Aurelius.
Poster Form and
Conventions

4. Form Continued
Title
The title of the film is
placed just below the
main image as to not
draw attention away
from it. To conform to the
placement of adventure
film titles, mine is placed
directly below the main
image as to attract the
audiences attention after
they have viewed the
main image. This way
the title does not draw
the attention away from
the main attraction. The
use of a sophisticated
font `Philosopher` is
used to conform and
reflect the more serious
and literal conventions of
the trailer and the genre.
Tag Line
The tag line is placed
directly below the main title
which is consistent to the
forms and conventions of
most adventure genre
posters.
As to not draw attention
away from the main image
and title, I have placed the
tag line at the bottom of the
poster so it can be read by
the audience but does not
disturb the main image.
The audience responses I
received from the text of
the tag line was mostly
positive and it conforms to
the forms and conventions
of the adventure genre.
Release date
I have placed the release date at the bottom
of the poster as it allows the audience to
view all of the posters content without
disturbance which conforms to the form of
most adventure posters.
Main Image
The main image is typically placed
within the centre of the poster as it is
equal to the eye line of the audience.
The form of the main image within
the centre of the poster attracts the
attention of the audience through the
use of calm/vibrant colours, sun
flares and silhouettes as is
consistent of the conventions within
the adventure genre.
The use of colour, placement and
conventions within the adventure
genre influence the end result of the
main image. The valuable use of
audience feedback allows alterations
to be made to the main image which
makes it more appealing to my
target audience within the genre.

5. Main Image
The main image is typically placed within the centre of
the poster as it is equal to the eye line of the audience.
The form of the main image within the centre of the
poster attracts the attention of the audience through the
use of calm/vibrant colours, sun flares and silhouettes
as is consistent of the conventions within the adventure
genre.
The use of colour, placement and conventions within
the adventure genre influence the end result of the
main image. The valuable use of audience feedback
allows alterations to be made to the main image which
makes it more appealing to my target audience within
the genre.
Conventions of Genre
Font
The font I have used for title of the poster is consistent of
the adventure genre in a way that allows the audience to
recognise the themes and content of the film without
having to watch the trailer. The font of the title shows
themes of literacy, imagination and accomplishment which
are consistent to the themes of the adventure genre.

6. Conventions of genre
Language
The language within the
poster itself seems limited but
the words and themes are
consistent of the conventions
of adventure. To allow your
audience to read the text and
gain the knowledge of the
basic themes within the genre
is very useful for any
adventure poster. As the
content of the text is to touch
upon key themes of
imagination, freedom and
liberation, I believe that it does
without being too much for the
audience to understand. The
language is conventional
towards the adventure genre
as there are more than a few
key words that conform to the
themes of adventure.
The effects of
colour
The vibrant array of
peaceful colours within the
eye line/centre of the
poster conforms to the
conventions of the
adventure genre as it
inspires the themes of
travel, nature and exotic
locations. The natural light
blue and orange colour of
the sunset wraps around
the silhouette of the
protagonist which allows
both the colours and the
layout of the poster
standout.
The use of the golden title
and tag line is
conventional theme within
the adventure genre which
helps the text stand out
against the dark green
background and also gives
the audience a subliminal
sense of accomplishment
that is one of the key
themes within the trailer
and the genre itself.

7. Magazine Forms and
Conventions The Masthead
The masthead of the magazine is placed in the
top left corner in a large text size and font to
display that this is the title of the magazine.
Being the biggest text on the page and in the
eye line of the reader it makes it a perfect place
to have the location of the magazine name
Main Image
The main image of the poster is located
directly in the centre of the magazine,
featuring the protagonist from The Art Of
Living, making the poster relevant and
attractive to viewers and potential
audiences of the film. The location is
directly within the eye line of the reader
as to draw their attention.
Sell Line
The sell lines
are located
around the side
of the poster as
to not draw
away attention
from the main
image and the
masthead but
are a crucial
part of the
magazine as
they allow the
reader to
acknowledge
the inside
content .
Anchorage Text
The anchorage text, located within the
centre of the magazine draws the
attention of the read which in turn
increases the potential audience base
for the film. The anchorage text is there
to allow the reader to acknowledge the
main story within the magazine.

8. Magazine Forms and Conventions
Barcode
The barcode is located in
the bottom left corner of the
magazine as it conform to
the form of professional
magazines. The edition
number and release date is
also located on the top of
the barcode for authenticity.
Language
The use of language
within the magazine
cover is a necessary
concept for the overall
look, success and
attraction of the
magazine. The use of
sell lines give the
audience snippets of
information that relates
to the content inside
which can include
articles, interviews and
pictures. The language
needs to be relevant and
influential towards not
only the content inside
but the magazine cover
itself.

9. Conventions of Genre
Colour
The use of colour, or in this case the lack of within the main
image, is mainly to emphasise the text. With the sell lines
consisting of a light blue/green colour, it allows the anchorage
text and masthead to have a better standing within the
magazine cover. With the anchorage text of the magazine as a
darker blue compared to the sell line it allows it to stand out
more. The dark indigo colour of the mast head draws the most
attention as it is in the primary optical view of the reader. The
conventions of the adventure genre magazine is to allow the
use of colour to stand out within the text.
Font
The font chosen to represent my magazine is similar to that of
my film poster to allow the audience to make the connection
between the two. This allows the fonts of both my magazine and
poster flow together without being contradicting of each other.
Main Image
The image used on the cover represents my film trailer and
poster as it is the protagonist on the front cover of the
magazine. This allows all three products to mix together into
one promotional package.
Language
The language used on the magazine cover, especially within the sell lines and anchorage text consist of similar themes
as to that of my poster which links the two together. The themes of genre come in to play within the magazine cover as
it is consistent of the themes from my trailer, so the magazine simply reinforces the themes I wish to portray to my
potential audience.