2. Film poster - Conventions of genre
There is a dark theme
present throughout my
ancillary products as it
suits the horror genre and
appeals to the target
audience. This also ensures
that I have a consistent
house-style throughout
which links my main task
with my ancillary products.
The main image is a
snapshot of a scene in the
trailer, this effectively links
the two together and is a
‘scary’ and ‘gripping’ image
which is a key convention
for posters to have an
interesting image that
engages the audience.
The colour-scheme of black and
white is another convention of
the horror genre as they are
colours typically used in other
ancillary products as they have
connotations related to the
genre such as black connotes
danger.
A catchy and interesting
slogan is used on the top
of many posters as it
makes the audience
inclined to read the rest
of the information
featured on the page.
The contrast of colour makes the blocking bill
text stand out and retain your focus. It adds
visual appeal to the poster therefore the
audience have a greater interest in the poster.
3. Film poster- Conventions of form
Including a blocking bill
Bold/bright film title
Central image – main focus
Catchy slogan at the
top of the page
Release information and
production details
Use of the route of the
eye – conventional
poster layout
4. Magazine cover- Conventions of genre
Dark, black theme running
throughout my ancillary
products – typical for the genre.
Horrific/scary image
that would appeal to
the target audience
and is conventional to
the horror genre.
Effective use of mise-
en-scene: blood is
typical for the genre as
events such as death
and injury are usually
involved in horror films
Bold, sans serif font styles which
are typically used in horror
products as they suit the theme
and look professional however
have a sense of informality..
Film title and slogan included to
interest the audience of horror
to watch the film
The mention of other horror
films to interest the reader, also
other headlines related to the
horror genre.
Bold and large magazine
title which links to the
main image, all relate to
the horror genre.
5. Magazine cover – Conventions of form
Includes: date,
price, issue number
and barcode
Structured in the route of the eye
– image is the main focus and the
magazine title is the most eye-
catching
Includes the feature article which
would appeal to the target
audience of horror
Contrast of colours makes the
page bright and eye-catching
which creates a visual-appeal for
the audience
Magazine title
and catchy
slogan to interest
the audience
Mention of other horror
films, includes a broad
range of information to
suit the needs of the
reader
Main image is central and
is horrific which therefore
grabs the audience’s
attention
All headlines are interesting
for the reader and relate to
the horror genre
