Final Presentation for ADV 420

1. Barnes &
Noble Digital
Strategy
Ben Bland

2. Existing
Social
Media
● How Does Barnes & Noble Currently Use Social Media?
○ What are high impact posts?
○ What posts underperform?
○ What posts are promoted and advertised?

3. Improving Social Media
1. Identify Target Audience
2. Monitor Audience Behavior
3. Create High Impact Posts
4. Promote High Performing Posts
5. Analyze Trends

4. Search Engine Optimization
● Ranking Keywords
● Identified Keywords
● Bidding Keywords

5. Website
● Initial Prompt
● Accessibility
● Navigation
● Ease of Design

6. Mobile Experience
Mobile Site
● Navigation
● Accessibility
● Restrictions
Mobile App
● Functionality
● Ease of Use
● Reasons to
Download

7. Online
Advertising
● Social Media
○ Facebook
○ Twitter
● Search Engine Ads
● Display Advertising

8. Inbound Marketing
1. Strangers
2. Recipients
3. Respondents
4. Customers
5. Brand Ambassadors

9. Newsletter Analysis
● Frequency
● Content
● Subject Lines
● Offers

10. Metrics
● Sales
● Engagements
● Impressions
● SEO Positioning
● Newsletter Sign-Ups