1. 1. What makes your brand different?
2. What does your current social media marketing program looklike?
3. What platforms does your brand have a presence on?
4. Who are your target audience segments and most valuable customers?
5. What social networks does your ideal customerspend time on?
6. What are your specific, measurable goals for social media marketing?
7. What are your business goals for the next year? Next 5 years?
8. Tell us about your brand’s vision?
9. What are you looking for in a social media agency partner?
10. How active do you want to be on social media?
11. Who is going to handle your social media presence? In-house or outsource?
12. What are your competitors doing well on social media?
2. 13. What tone do you want to have online?
14. What sources will you use to find trust-worthy content?