Customer centric content checklist sheet1
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Creating relevant customer content that will help you start a dialogue with your customers and get them interested in your products and services. I found an article from online marketing firm Top Rank and created a quick, down-loadable checklist to help create great copy.
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Customer centric content checklist sheet1
- 1. page: 1 Ardent Scope Marketing 2013 Ardent Scope Marketing Checklist to Create Customer-‐centric Content Persona Type Team Member Assigned Key Findings Date Due Status How do my customers discover information? What are their interests? Do these change during the year, (e.g. back to school, holidays)? What needs and pain points are specific to my customers? What search engine(s) are they using to find my company? What means are used to consume information? What are my customers content preferences? What media sites do they read or follow? Which social sites do they frequent? What sort of device is being used to consume this information? What are the sharing preferences of my customers? How do they share information? What is their referral process? What steps do they take after purchase? Keyword Search Term Suggestions?