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Digital Marketing
to Grow your Business
By Mili Mishra
● Who am I?
● Who are you?
● Where is this going?
Hi
Let’s talk
Digital marketing to grow your business
What is Digital Marketing?
What’s included
● Website
● Mobile App
● Search Engine Optimization
● Search Ads
● Social Media Marketing
● Social Media Advertising
● Email
● SMS
● Etc.
Why Digital Marketing?
● Where customers are
● Higher reach & ROI
● Reporting & Measurement
Start with People
Know who you are selling to
● Learn about your customer
● Habits, information sources, pain & problems, language
● Value Proposition: time, affordable, accessible, utility
(Learn)
Learn All You Can About
● Consumer Behavior
● Purchase Journey
● Decision Making Process
● Search & Language
Intent
Picture Credits: FourWeekMBA
Competitive Landscape
Your Market
Competitors:
➔ Online & Offline
➔ Channel wise
➔ Their digital strategy
➔ Industry benchmarks
➔ Positioning
Your Business:
★ Differentiators: How are you
different from others, what is your
value proposition?
★ Messaging: What language strikes a
chord with your target audience?
★ Channels: Which online places does
your customer use to consume, ask
for recommendations, discuss about
your offerings.
Digital Strategy
● How will you reach the
market?
● What will you say?
● How will you measure
success?
Digital Execution
Experiment Time
● Create tests, keep an eye on numbers
● Explore different channels: also the non-obvious ones
Read: Traction (How any startup can achieve explosive growth) by Gabriel Weinberg and
Justin Mares
● Iterate, learn and improve
Learn basics from experts and find a team
Questions?
Email: milimishra@aarrrmor.com

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Digital marketing to grow your business

  • 1. Digital Marketing to Grow your Business By Mili Mishra
  • 2. ● Who am I? ● Who are you? ● Where is this going? Hi Let’s talk
  • 4. What is Digital Marketing?
  • 5. What’s included ● Website ● Mobile App ● Search Engine Optimization ● Search Ads ● Social Media Marketing ● Social Media Advertising ● Email ● SMS ● Etc.
  • 6. Why Digital Marketing? ● Where customers are ● Higher reach & ROI ● Reporting & Measurement
  • 8. Know who you are selling to ● Learn about your customer ● Habits, information sources, pain & problems, language ● Value Proposition: time, affordable, accessible, utility (Learn)
  • 9. Learn All You Can About ● Consumer Behavior ● Purchase Journey ● Decision Making Process ● Search & Language Intent Picture Credits: FourWeekMBA
  • 11. Your Market Competitors: ➔ Online & Offline ➔ Channel wise ➔ Their digital strategy ➔ Industry benchmarks ➔ Positioning Your Business: ★ Differentiators: How are you different from others, what is your value proposition? ★ Messaging: What language strikes a chord with your target audience? ★ Channels: Which online places does your customer use to consume, ask for recommendations, discuss about your offerings.
  • 12. Digital Strategy ● How will you reach the market? ● What will you say? ● How will you measure success?
  • 14. Experiment Time ● Create tests, keep an eye on numbers ● Explore different channels: also the non-obvious ones Read: Traction (How any startup can achieve explosive growth) by Gabriel Weinberg and Justin Mares ● Iterate, learn and improve
  • 15. Learn basics from experts and find a team