Learn how social media can benefit businesses and non-profits. Set up Facebook Profile, Groups, Pages, and run ads

1. Local Client Consultant and Online Branding Specialist
Who Am I?
I am Online
Connect with me on LinkedIn
What Are We Talking About Today
● The role of social media in recreation & leisure industry
● How organizations use SMM to enhance their objectives
● Common social media platforms
● The fundamental 4 platforms
● Real life role play of building out some social properties
● I going to teach you a couple important skills that WILL
help you land your dream job

2. Activity
Can make it around the class and each
person name a unique social media platform
available today.
Most Commonly Used Social Media Platforms
http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf

3. Role & Benefits Of Social Media
● Increase Exposure
● Increase Traffic
● Develop Loyal Fans
● Provide Marketplace Insights
● Generate Leads
● Improved Search Ranking
● Grow Business Partnership
● Become an Authority
● Improve Sales
● Reduce Marketing Expenses
The Fundamental Profiles for Most Organizations Understanding Facebook
● Profiles
● Groups
● Pages

4. Facebook Profile
● Needed to get on Facebook
● Represents you as a person
● Controlled visibility
● max 5000 friends
Facebook Groups
● Similar interest
○ Celebrities
○ Nonprofits
○ Brands
○ Events
● You can add friends
● Private message members https://www.facebook.com/rihanna
Facebook Pages
● Like a company business in the real world
○ Admins
○ Public
● Fans can like your page
○ Review
○ Checkin
○ Comment
● Run Ads
○ fans
○ Interest
○ Activities Facebook
https://www.facebook.com/Starbucks

5. Activity Create a Facebook Group
https://www.facebook.com/groups/create.php
Activity Create a Page
https://www.facebook.com/pages/create.php
Posting on Facebook
FREE
● Status update
● Photo/Video/Link
● Offer/Event
Schedule, set location, emotions
Post as the page or yourself
BoostPost

6. Create an Ad
https://www.facebook.com/ads/manager/creation
Audience Insights
https://www.facebook.
com/ads/audience_insights/
Wrap Up
1. Name the top social media platforms
2. Top benefits for recreational and leisure businesses and
organizations
3. How to setup:
● Groups
● Pages
● Post
● Ads
● Audience Insights