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Reputation management (session 3) ppt

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#wagthedog Session 3

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Reputation management (session 3) ppt

  1. 1. Reputation Monitoring and measuring the impact of Social Media Alan Stevens, MediaCoach www.mediacoach.co.uk MediaCoach
  2. 2. Reputation Management • How are you seen? • How often? • By how many? • Positive or Negative? • Local or global? • How does it match your perception?
  3. 3. It’s all about listening • Customers speaking to you • People speaking about you • People speaking about your competitors • People speaking about your customers and suppliers • People talking about your market
  4. 4. Addictomatic.com
  5. 5. Trackur.com
  6. 6. Radian 6
  7. 7. Social Media Montoring • Regular checks • Set up alerts • Tools to use • Key sites to visit – Twitter – Linkedin – Facebook
  8. 8. Twitterfall.com
  9. 9. Twitrratr.com
  10. 10. Google Alerts
  11. 11. Google Analytics
  12. 12. Google Analytics • Number of unique visitors. • Sources of visitors. • Top performing keywords. • Length of time spent on site. • Entry point. • Exit point. • Whether a visitor takes up an offer (such as signing up for more information).
  13. 13. A Social Media Strategy (1) • Define your objective(s). Keep them simple. • Decide how your objectives will be measured. • Decide on the message you want to send out. • Decide on your target market.
  14. 14. A Social Media Strategy (2) • Set up your measurement tools. • Conduct any pre-campaign surveys. • Decide what tools you will use. • If using social media, set up accounts if you don’t already have them. • Decide whether to do it all yourself or use an agency. • Run final sanity checks to make sure that there is a potential return on investment.
  15. 15. A Social Media Strategy (3) • Launch the campaign. • Monitor the results. • Amend the campaign if necessary. • At the end of the campaign, gather all the results together. • Analyse the results in detail. • Review your next PR activity.
  16. 16. Thanks for listening Web : www.mediacoach.co.uk Email: alan@mediacoach.co.uk Phone: 020 8220 6919 Skype :mediacoach Twitter: mediacoach LinkedIn : mediacoach

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