Stage Three: Flipping the Switch,
Filling & Converting the Funnel
amplifies your impact through
targeted digital media programs.
We work to identify your audience’s specific demographic (e.g., age,
employment, and geographic location) and psychographic (e.g., online
behavior, attitudes and values) tendencies.
We do not waste ad messaging and dollars on the wrong audience;
we will find the people most likely to fit our client’s prospect’s
characteristics, and we will market only to these people.
Upon engaging them, we “re-target” ads to them throughout their
decision cycle, ensuring they see our messaging as they
hit key points along their journey.
The Demand Generation Cycle
Develop a targeted audience
based on educated assumptions.
Grow the population of
the qualified audience
who have shown intent.
Close the conversion efficiently
with an interested prospect
looking to take action.
We start with a focus on efficiently converting prospects
actively searching for your product or service.
Then we layer in targeted media campaigns to attract your
specific audiences where research has determined
we’re most likely to find them.
We target audiences whose behavior suggests that
they are in market for your product or service.
Billions of search engine (e.g., Google)
queries help us understand the search terms
prospective audiences are using
Terabytes per day of relevant site visit data
helps us identify your audience
Data from the websites hundreds of
millions of individuals’ are visiting
helps us build the prospect pool
Behavioral & historical data
Thousands of audience segments with
characteristics that fit prospects from
key publishers enable us to narrow the target
Who is ?
We are passionate professionals
who left senior-level big agency jobs
to do the work we believe in.
Existing websites lacked basic information
about a very important topic for our client’s audience.
The need existed for a digital
resource “hub” for this audience.
Providing information to parents
could motivate a qualified group
to ask our client for help.
ParentsAgainstToxins.org answers questions parents have
about what happened to their children.
The interactive map enables parents to
find all toxic sites in their local area:
Upon realizing that a toxic site might have influenced
their child’s birth defect, parents take the next step.
100mph developed a hyper-targeted marketing campaign
which we proved profitable within 30 days of launch.
We then rolled out 25 targeted campaigns,
optimizing each for performance.
8-months after launch, program ROI had jumped to 20:1,
converted customers had increased by 700%, and
cost per lead had dropped by 62%.
To date, our program has generated
millions of dollars in value for our client.