100mph, Stage 3: Flipping the Switch


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Stage 3 of 100mph's process - Filling & then Converting the Funnel following Brand Identity development in Stage 2 and the Social Insights developed in Stage 1

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100mph, Stage 3: Flipping the Switch

  1. 1. Stage Three: Flipping the Switch, Filling & Converting the Funnel
  2. 2. amplifies your impact through targeted digital media programs. We work to identify your audience’s specific demographic (e.g., age, employment, and geographic location) and psychographic (e.g., online behavior, attitudes and values) tendencies. ! We do not waste ad messaging and dollars on the wrong audience; we will find the people most likely to fit our client’s prospect’s characteristics, and we will market only to these people. ! Upon engaging them, we “re-target” ads to them throughout their decision cycle, ensuring they see our messaging as they hit key points along their journey.
  3. 3. The Demand Generation Cycle 1: Awareness Develop a targeted audience based on educated assumptions. 2: Prospecting Grow the population of the qualified audience who have shown intent. 3: Acquisition Close the conversion efficiently with an interested prospect looking to take action. Targeted Audience New Clients
  4. 4. We start with a focus on efficiently converting prospects actively searching for your product or service. Awareness Leads Desired Audience Leads New Customers
  5. 5. Then we layer in targeted media campaigns to attract your specific audiences where research has determined we’re most likely to find them. Desired Audience Prospecting New Clients
  6. 6. We target audiences whose behavior suggests that they are in market for your product or service. Desired Audience Building Awareness Prospecting Search data Billions of search engine (e.g., Google) queries help us understand the search terms prospective audiences are using Contextual data Terabytes per day of relevant site visit data helps us identify your audience Browsing behavior Data from the websites hundreds of millions of individuals’ are visiting helps us build the prospect pool Behavioral & historical data Thousands of audience segments with characteristics that fit prospects from key publishers enable us to narrow the target New Clients
  7. 7. Who is ? We are passionate professionals who left senior-level big agency jobs to do the work we believe in.
  8. 8. And why should you choose us?
  9. 9. Because we care about making a meaningful difference for your business. And we have the experience, knowledge, agility, and motivation to do it.
  10. 10. Thank you for listening. Contact us: brent@100mph.us
  11. 11. Appendix: Case Study
  12. 12. Existing websites lacked basic information about a very important topic for our client’s audience. The need existed for a digital resource “hub” for this audience. ! Providing information to parents could motivate a qualified group to ask our client for help.
  13. 13. ! ParentsAgainstToxins.org answers questions parents have about what happened to their children. ! Call to Action Interactive Toxic Map Common Toxins & Birth Defects Resources Parent Forum
  14. 14. ! The interactive map enables parents to find all toxic sites in their local area: !
  15. 15. ! Upon realizing that a toxic site might have influenced their child’s birth defect, parents take the next step.
  16. 16. client spotlight: 100mph developed a hyper-targeted marketing campaign which we proved profitable within 30 days of launch. ! We then rolled out 25 targeted campaigns, optimizing each for performance. ! 8-months after launch, program ROI had jumped to 20:1, converted customers had increased by 700%, and cost per lead had dropped by 62%. ! To date, our program has generated millions of dollars in value for our client.