Marketing 2.0
Your audience is online
                  Facebook has crossed 350 million users: that’s 5
                  per cent of t...
The Secret

       Content                  Community

   Communities are built around shared interests.
The key to buildi...
What we do

✦   Generate & manage content
✦   Search optimization and marketing strategy
✦   Social Marketing strategy
✦  ...
Our Process
✦   We are process oriented and believe our method
    leads to significant results.
✦   We first prepare a repo...
Research & Analysis
✦   We analyze the existing site’s performance, it’s
    current level of search engine optimization.
...
Content Strategy

✦   The Internet’s First Axiom: You cannot control
    all content about you.
✦   The Internet’s Second ...
Search Engine Optimization
 ✦   If content is king, then links are the queen. The
     first step for online traffic generat...
Social Media Marketing




     There’s no escaping it.
A Simple Definition

Articles that get you talking, viral videos
that get you sharing, and applications that
you have to re...
The Power of Clusters
Clustering of target audience based on parameters as age,
                       behavior etc.


 Pr...
we are e-pixel
✦   A team of people with a combined experience of
    20+ years in content, design, technology and
    onl...
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Marketing 2.0

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We ate epixel
Generate & manage content
Search optimization and marketing strategy
Social Marketing strategy
Architect technology platforms

Published in: Business, Technology
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Marketing 2.0

  1. 1. Marketing 2.0
  2. 2. Your audience is online Facebook has crossed 350 million users: that’s 5 per cent of the world’s population. On an average, users spend more than half an hour every day actively using Facebook. 40 per cent of Orkut’s users come from India. Sources: Mark Zuckerberg, http://blog.facebook.com/blog.php?post=190423927130 / Alexa.com
  3. 3. The Secret Content Community Communities are built around shared interests. The key to building a successful community is enabling content. Your audience is smart: you can’t separate online and offline content.
  4. 4. What we do ✦ Generate & manage content ✦ Search optimization and marketing strategy ✦ Social Marketing strategy ✦ Architect technology platforms
  5. 5. Our Process ✦ We are process oriented and believe our method leads to significant results. ✦ We first prepare a report that clearly outlines where you are today, and the way forward. ✦ Content Strategy and Search Engine Optimization go hand in hand, followed by Social Media Marketing and Search Engine Marketing
  6. 6. Research & Analysis ✦ We analyze the existing site’s performance, it’s current level of search engine optimization. ✦ We careful study keywords related to the site, see how the content maps to relevant keywords and come up with a content strategy. ✦ We look at current traffic patterns and based on target audience analytics we come up with a search marketing strategy.
  7. 7. Content Strategy ✦ The Internet’s First Axiom: You cannot control all content about you. ✦ The Internet’s Second Axion: You must try to drive your own narrative ✦ These conflicting axioms form the basis of any content strategy we come up with.
  8. 8. Search Engine Optimization ✦ If content is king, then links are the queen. The first step for online traffic generation is SEO ✦ Done at various stages of various keyword optimization level ✦ Continuous iterations for best keyword optimization
  9. 9. Social Media Marketing There’s no escaping it.
  10. 10. A Simple Definition Articles that get you talking, viral videos that get you sharing, and applications that you have to recommend to everyone on your social network.
  11. 11. The Power of Clusters Clustering of target audience based on parameters as age, behavior etc. Promotion according to clusters by virals, blogs, social networking etc. Establishment of Online Brands
  12. 12. we are e-pixel ✦ A team of people with a combined experience of 20+ years in content, design, technology and online marketing strategy. ✦ We don’t use large-caps ... which means we pride ourselves on telling it like it is, and delivering results

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