SlideShare a Scribd company logo
1 of 15
#bsocial14
#bsocial14
The only constant
is change
#bsocial14
#bsocial14
Brand and retailer
voices joining
together
Big data
Consumers
defining your
brand
Convergence of paid,
owned and earned
media
Omnichannel
#bsocial14#bsocial14
#bsocial14
#bsocial14
Content that
matters
The moment
of truth
Rich
insights
#bsocial14
Content that
matters
#bsocial14
#bsocial14
Bazaarvoice
Curations
#bsocial14
#bsocial14
The moment
of truth
#bsocial14
#bsocial14
#bsocial14
Rich insights
#bsocial14
#bsocial14
Who are my competitors?
Why am I winning or losing?
What’s happening in my category?
What’s the most effective content?
#bsocial14
Raj Rao
Vice President, Global eTransformation at 3M
#bsocial14
#bsocial14

More Related Content

More from Bazaarvoice

Inspire: Local Content Marketing
Inspire: Local Content MarketingInspire: Local Content Marketing
Inspire: Local Content Marketing
Bazaarvoice
 
Inspire Chicago - SEO: Advanced Strategies to Leverage User Content
Inspire Chicago - SEO: Advanced Strategies to Leverage User ContentInspire Chicago - SEO: Advanced Strategies to Leverage User Content
Inspire Chicago - SEO: Advanced Strategies to Leverage User Content
Bazaarvoice
 

More from Bazaarvoice (20)

Inspire: Local Content Marketing
Inspire: Local Content MarketingInspire: Local Content Marketing
Inspire: Local Content Marketing
 
The Conversation Index, volume 8
The Conversation Index, volume 8The Conversation Index, volume 8
The Conversation Index, volume 8
 
Bv webinar how-social-consumer-helps-build-your-brand
Bv webinar how-social-consumer-helps-build-your-brandBv webinar how-social-consumer-helps-build-your-brand
Bv webinar how-social-consumer-helps-build-your-brand
 
La passion de vos clients transforme les consommateurs en acheteurs
La passion de vos clients transforme les consommateurs en acheteursLa passion de vos clients transforme les consommateurs en acheteurs
La passion de vos clients transforme les consommateurs en acheteurs
 
Teilen Sie die Leidenschaft Ihrer Kunden: Wie Sie Interaktionen in sozialen N...
Teilen Sie die Leidenschaft Ihrer Kunden: Wie Sie Interaktionen in sozialen N...Teilen Sie die Leidenschaft Ihrer Kunden: Wie Sie Interaktionen in sozialen N...
Teilen Sie die Leidenschaft Ihrer Kunden: Wie Sie Interaktionen in sozialen N...
 
Bazaarvoice Sampling Webinar
Bazaarvoice Sampling WebinarBazaarvoice Sampling Webinar
Bazaarvoice Sampling Webinar
 
Webinar: How to make this the best holiday sales season yet
Webinar: How to make this the best holiday sales season yetWebinar: How to make this the best holiday sales season yet
Webinar: How to make this the best holiday sales season yet
 
Inspire Chicago - Busted! 10 UGC Myths You're Still Falling For
Inspire Chicago - Busted! 10 UGC Myths You're Still Falling ForInspire Chicago - Busted! 10 UGC Myths You're Still Falling For
Inspire Chicago - Busted! 10 UGC Myths You're Still Falling For
 
Inspire Chicago - SEO: Advanced Strategies to Leverage User Content
Inspire Chicago - SEO: Advanced Strategies to Leverage User ContentInspire Chicago - SEO: Advanced Strategies to Leverage User Content
Inspire Chicago - SEO: Advanced Strategies to Leverage User Content
 
Inspire Chicago - Creating Customer Journeys as Unique as your Customers
Inspire Chicago - Creating Customer Journeys as Unique as your CustomersInspire Chicago - Creating Customer Journeys as Unique as your Customers
Inspire Chicago - Creating Customer Journeys as Unique as your Customers
 
Inspire Chicago - Benchmarking and Analytics
Inspire Chicago - Benchmarking and AnalyticsInspire Chicago - Benchmarking and Analytics
Inspire Chicago - Benchmarking and Analytics
 
Inspire Chicago - Getting the Most from Your Consumer's Voice
Inspire Chicago - Getting the Most from Your Consumer's VoiceInspire Chicago - Getting the Most from Your Consumer's Voice
Inspire Chicago - Getting the Most from Your Consumer's Voice
 
Share the Customer Love: How Social Curation Drives Engagement and Sales
Share the Customer Love: How Social Curation Drives Engagement and SalesShare the Customer Love: How Social Curation Drives Engagement and Sales
Share the Customer Love: How Social Curation Drives Engagement and Sales
 
Going local: Driving advocacy close to home
Going local: Driving advocacy close to homeGoing local: Driving advocacy close to home
Going local: Driving advocacy close to home
 
Panel: The power of advocates to accelerate brand growth
Panel: The power of advocates to accelerate brand growthPanel: The power of advocates to accelerate brand growth
Panel: The power of advocates to accelerate brand growth
 
The brand with the best story wins & new Bazaarvoice product announcements
The brand with the best story wins & new Bazaarvoice product announcementsThe brand with the best story wins & new Bazaarvoice product announcements
The brand with the best story wins & new Bazaarvoice product announcements
 
Campaigns for cross-channel marketing: What are you doing to drive ROI? | Ba...
 Campaigns for cross-channel marketing: What are you doing to drive ROI? | Ba... Campaigns for cross-channel marketing: What are you doing to drive ROI? | Ba...
Campaigns for cross-channel marketing: What are you doing to drive ROI? | Ba...
 
Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014
Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014
Panel: Highlighting successful native advertising | Bazaarvoice Summit 2014
 
Busted: 10 UGC myths you’re still falling for | Bazaarvoice Summit 2014
 Busted: 10 UGC myths you’re still falling for | Bazaarvoice Summit 2014 Busted: 10 UGC myths you’re still falling for | Bazaarvoice Summit 2014
Busted: 10 UGC myths you’re still falling for | Bazaarvoice Summit 2014
 
Stronger together: The new reality of consumers, brands & retailers united |...
 Stronger together: The new reality of consumers, brands & retailers united |... Stronger together: The new reality of consumers, brands & retailers united |...
Stronger together: The new reality of consumers, brands & retailers united |...
 

Recently uploaded

Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Lotter Pro Brasil
 

Recently uploaded (20)

Being a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitBeing a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing Summit
 
5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx
5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx
5 BENEFITS OF SOCIAL MEDIA MARKETING.pptx
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic Visibility
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
 
TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes!
 
The Vital Role of Keyword Density in Crafting SEO-Optimized Content
The Vital Role of Keyword Density in Crafting SEO-Optimized ContentThe Vital Role of Keyword Density in Crafting SEO-Optimized Content
The Vital Role of Keyword Density in Crafting SEO-Optimized Content
 
Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdf
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.
 
A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.
 
Sicom a full cycle advertising agency ( Company profile )
Sicom a full cycle advertising agency ( Company profile )Sicom a full cycle advertising agency ( Company profile )
Sicom a full cycle advertising agency ( Company profile )
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of India
 
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
 
Ultimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdfUltimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdf
 
buy best digital marketing course in india
buy best digital marketing course in indiabuy best digital marketing course in india
buy best digital marketing course in india
 
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdf
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdf
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?
 
SocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundationSocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundation
 

The only constant is change - Gene Austin keynote at Bazaarvoice Summit 2014