Join some of today's hottest brands as they share how they created a word of mouth powerhouse by relying on advocates' voices to quickly drive early-stage growth.

1. #bsocial14
Panel: The power of advocates
to accelerate brand growth
Suzy Meriwether, Christina
Thorpe, Sara Kenton,
Ryan McFarland

2. Confidential – Do Not Distribute or Copy
May 13, 2014
Christina Thorpe,
Senior Product Manager

3. Confidential – Do Not Distribute or Copy
Brand Advocates: Gap Women’s

4. Confidential – Do Not Distribute or Copy
Brand Advocates: Gap Women’s

5. Sara Kenton, Director of
eCommerce

9. “…..It's all the same thrill
On top of my YETI
On an old boat dock
Standing in the river on
an old flint rock
Clouds roll by….”
- She Gets Me High, Luke
Bryan

10. Ryan McFarland
Founder and Chief Enthusiast

11. At Strider®, we love riding bikes and we love inspiring kids to ride. Our
mission is to build lightweight, efficient, all-terrain bikes that develop
two-wheeled balance, coordination, and confidence in children.

13.  Bikes sold to date: over 700,000
 Estimated new riders:over 1,000,000

15. Most frequently reviewed / most highly rated
Leader in design, dealer profit, & consumer value
Leader in dealer support and consumer service
Leader in riding, racing and lifestyle events

16. - MultipleToy & Parent ChoiceAwards
- USD Balance Bike Study

17. Building bikes
for riders of
ALL abilities!

19. YouTube video link

20. Confidential – Do Not Distribute or Copy
Brand Advocates: BabyGap

21. Confidential – Do Not Distribute or Copy
Brand Advocates: VIP Reviewers

22. Confidential – Do Not Distribute or Copy
Brand Advocates: Athleta

23. Confidential – Do Not Distribute or Copy
Brand Advocates: Athleta

24. Confidential – Do Not Distribute or Copy
Brand Advocates: Athleta

25. Confidential – Do Not Distribute or Copy
Brand Advocates: Athleta

26. Confidential – Do Not Distribute or Copy
Athleta

27. Confidential – Do Not Distribute or Copy