Webinar: How to make this the best holiday sales season yet

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Improve your holiday sales and brand image this holiday season with researched tactics to attract shoppers. Watch this recorded webinar and learn through real case studies including how (and when) consumers really use reviews in holiday shopping plus more.

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Webinar: How to make this the best holiday sales season yet

  1. 1. © 2014 Bazaarvoice, Inc.1 Patrick Gorman Senior Editor Chief Marketer Network Today’s speakers Nicole Vallier Client Success Director Bazaarvoice Amanda Greeff Client Success Director Bazaarvoice
  2. 2. © 2014 Bazaarvoice, Inc.2 Important holiday and pre-holiday trends Making 2014 the best holiday season yet Tips to help you harness and optimize the customer voice for the holidays How brands make the most of the customer feedback
  3. 3. © 2014 Bazaarvoice, Inc.3 3 The Conversation Index VOLUME 7
  4. 4. © 2014 Bazaarvoice, Inc.4 Holiday shoppers rely heavily on reviews
  5. 5. © 2014 Bazaarvoice, Inc.5 Boxing Day tops Cyber Monday
  6. 6. © 2014 Bazaarvoice, Inc.6 Promote customer favorites 6
  7. 7. © 2014 Bazaarvoice, Inc.7 Dell: Good, better, best Double-digit growth in conversion since working with Bazaarvoice Triple-digit increase in reviews collected. On average, customer ratings are 4 or 5 stars (out of five)
  8. 8. © 2014 Bazaarvoice, Inc.8 Bare Escentuals “MostWanted”
  9. 9. © 2014 Bazaarvoice, Inc.9 philosophy magazine ad
  10. 10. © 2014 Bazaarvoice, Inc.10
  11. 11. © 2014 Bazaarvoice, Inc.11 ConAgra helps with holiday time-savers
  12. 12. © 2014 Bazaarvoice, Inc.12 Gift givers review on retail sites; gift receivers review on manufacturer sites
  13. 13. © 2014 Bazaarvoice, Inc.13 How brands get ahead of the holiday push
  14. 14. © 2014 Bazaarvoice, Inc.14 Ecommerce timeline for reviews
  15. 15. © 2014 Bazaarvoice, Inc.15 Ask for reviews before and after
  16. 16. © 2014 Bazaarvoice, Inc.16 Conversion rate for people who interacted with reviews was 171% higher than for people who didn’t Buyagift targets recipients Had a 10% higher average order value Enjoyed 200% more page views per session Spent 15% longer browsing the site Shoppers who interacted with reviews…
  17. 17. © 2014 Bazaarvoice, Inc.17 Extend social beyond reviews
  18. 18. © 2014 Bazaarvoice, Inc.18 Holiday mobile shoppers get hooked
  19. 19. © 2014 Bazaarvoice, Inc.19 A different way to look at “ROBO” Research Online, Buy Offline 19 Research online, Buy offline (48% of consumers) Buy online (8% of consumers) Browse offline, Buy offline (44% of consumers) ROBO = 48/8 = 6.0x
  20. 20. © 2014 Bazaarvoice, Inc.20 • Steady increase in organic and search conversions • 100% increase in traffic year over year in holiday site traffic Dillard’s increased holiday search results 20 A Dooney & Bourke bag was the #1 reviewed product on dillards.com with a perfect 5-star rating. As a result, it climbed to the top of the first page in Google results for “Dooney and Bourke” during the holiday season.
  21. 21. © 2014 Bazaarvoice, Inc.21 Microsoft Made Possible campaign
  22. 22. © 2014 Bazaarvoice, Inc.22 Seasonal Categories
  23. 23. © 2014 Bazaarvoice, Inc.23 Consumers BrandsRetailers
  24. 24. © 2014 Bazaarvoice, Inc.24 Q&A Thank you! Amanda.Greeff@Bazaarvoice.com Nicole.Vallier@Bazaarvoice.com

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