Inspire Chicago - Getting the Most from Your Consumer's Voice

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Cat Nunnery,
Client Success Director

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Inspire Chicago - Getting the Most from Your Consumer's Voice

  1. 1. Cat Nunnery Client Success Director Confidential and Proprietary. © 2014 Bazaarvoice, Inc.0
  2. 2. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.1 Innovations for 2014 CurationsBV Local Sampling
  3. 3. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.2 Capitalizing on Consumer Behavior Trends 1. Prolific sharing of spontaneous feedback 2. Convergence of shopping experience and content experience 3. Short-form, visual, fast-moving 4. Omni-channel feedback and purchase opportunities
  4. 4. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.3 Visual Commerce
  5. 5. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.4 WhyVisual Commerce?
  6. 6. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.5 Houzz “ideabook”
  7. 7. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.6 Ikea PS 2014
  8. 8. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.7 Starwood Guest Galleries
  9. 9. +
  10. 10. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.9 Clark’s Style Gallery
  11. 11. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.10 Clinique Product Detail Gallery
  12. 12. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.11 Visual UGC in Purchase Path Drives Results 25-40% Engagement 3-6% Lift in Conversion
  13. 13. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.12 Best Buy Combined Social Review Gallery
  14. 14. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.13 WhyVisual Commerce? Left Brain Right Brain Review Content • Solicited • Rational • Empirical • Detailed • Authentic Social Content • Unsolicited • Emotional • Visual • Concise • Curated
  15. 15. Thanks.

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