audience profile

1. AUDIENCE PROFILE
Demographic
 15 – 25
 Male and female
 Currently at college/ uni or working
Psychographics
 Struggle with money spending
 Find getting motivated hard
 Do not like exercise
 They like friends
 They use toxic positivity
 Enjoy relaxing
 Would love to have more money
 They know social media is bad but still continue to use it.
Challenges
 Low social grade (no money)
 Unmotivated
 Stressed
 Tired
 Low attention span
Preferred channels
 Watches YouTube
 Doesn’t watch much mental health content
 Watched tik tok daily

2. Content type
 Videos on tik tok
 Instagram
 YouTube
 Twitter
 Facebook