This document outlines a proposed documentary about Sunderland culture. It discusses the ideas, target audience, and content. The target audience is 16-25 year olds. The documentary would aim to change perceptions about Sunderland by showing investments being made and highlighting nearby attractions. It would include voiceovers and footage of places like Alnwick Castle, Bamburgh, Durham, and Newcastle to provide context. The script would discuss Sunderland's shipbuilding past and its evolution into a filmmaking hub. Feedback showed the target audience and locations were well chosen and the documentary could improve Sunderland's image.