Peer pressure can negatively influence children, adolescents, and adults. It occurs when individuals feel compelled to conform to their peers' behaviors, attitudes, and beliefs. For young people especially, the desire for social acceptance and fear of rejection can make them vulnerable to peer pressure. This can lead to changes in academic performance, attitude, appearance, and risk-taking behaviors like substance abuse. Parents and schools can help build self-esteem, social tolerance, and awareness of peer pressure's effects to empower individuals to think independently.