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Startup Bootcamp - Session 1
- 1. Session 1 What is Creativity? Avi Bhatnagar | avi_bhatnagar@yahoo.com | @avibay
- 2. Why Are You Here? Life changing steps. Excitement. You have an idea. You want to explore. Life lessons – why we do what we do? What drives us? Team Building. Expertise Building. About Entrepreneurship. But just not that. Learning to enjoy the process.
- 3. About Me… 15+ years of Marketing experience across Cisco, Oracle, Juniper Mentor small startups, as Consulting Advisor, to build product, grow business, identify new channels, etc. Thought Leader Speaker in B2B Marketing Conferences Current Role: Director of Digital Strategy WhiteHat Security: Web Application Security – $50M+ Annual Revenue COACH MENTOR ADVISOR FRIEND TRAINER
- 4. Agenda: Entrepreneurship 101 Session 1 – March 19th - What is creativity? What is my passion? Session 2 – March 26th - Behavior traits for a successful entrepreneur. Session 3 – April 2nd - Turning your passion into a business opportunity. Session 4 – April 9th - Steps needed for your startup ... 1, 2, 3 GO. Session 5 – April 23rd - Financials of the business opportunity. Session 6 – April 30th - Presentation skills, successful pitches, what ideas got funded. Session 7 – May 7th - Filing your patent, patent gotchas, successes and failures. Session 8 – May 14th - Tweaking business plans, getting presentations ready. Session 9 – May 21st - Pitch your business plan to VCs (12 spots will be available).
- 5. Who is an Entrepreneur? Video Link: https://www.youtube.com/watch?v=csYxR-lPMYE Someone that uses creativity and passion to innovate and create a venture which promises economic gains but also entails risk
- 6. Creativity is the act of turning new and imaginative ideas into reality. Creativity is the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. What Is Creativity?
- 7. What is my Passion? Passion is one great force that unleashes creativity, because if you’re passionate about something, then you’re more willing to take risks. – Yo-Yo Ma
- 8. Why is Creativity Important? Video Link: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2267
- 9. Creativity Can Change the World. Lets See How….
- 10. Google Revolutionized search by using a completely new approach to an old problem. Today they have a market cap of $500B+. Search Pre-Google Google Google did not stop there. They continue to innovate with Android, Self driving cars, Google Glass, among other products.
- 11. SnapChat Active Users: 300 Million % of US Users: 18% Daily Snaps: 1 Million Amount Raised: Over $1.8B Daily Video Views: Over 10 Billion Fun Facts: • Inspiration for the disappearing messages came after a friend regretted sending a photo to someone else. • Hire only the top 3% of software developers • 70% users are women & over half the people are ages 13-17
- 12. Facebook Active Users: 1.86 Billion Uploaded Photos: Over 300 Million Daily Logins: 1.23 Billion US Users: $5.85 earned per user Hosting Per Month: $30M Fun Facts: • Stores 300 Petabytes of users data • Facebook tracks which site visits, even AFTER you sign out • 600,000 hacking attempts to FB accounts daily
- 13. Tom’s Shoes A simple yet impactful idea that has helped both physical and mental well being among children! Vídeo Link: https://vimeo.com/79833962
- 14. How to Bring Creativity into Entrepreneurship?
- 15. 1. Ask Compelling Questions
- 17. 3. Convert Ideas into Prototypes
- 18. 4. Execute
- 19. 5. Iterate
- 20. What Motivates You? Video Link: https://www.youtube.com/watch?v=vQ08aY_jt2E
- 21. Class Exercise
- 22. Exercise: An App that can help Save our Planet 1. Form Teams (all startups start with a Founding Team – Co-Founders): 5 people per team, assign a leader 2. A cool name for your team – write the team name and team members’ names 3. 20 mins to brainstorm an ‘initial idea’, which will be developed more as we progress through the camp 4. Submit idea and if time permits we will discuss a couple
- 23. Appendix
- 24. Jugaad: A Word Taken from Hindi: Meaning Finding a Low-cost Solution to any Problem in an Intelligent Way
- 25. Jugaad: India’s Way of Thinking Creatively: Constructively, Differently about Innovation and Strategy.
Editor's Notes
- Welcome everyone to the Startup Bootcamp sponsored through Silicon Valley Young Coder’s Club My name is Avi Bhatnagar, and I will be your Mentor throughout this program - I’m looking forward to working with each & every one of you, and really excited for you guys! JOKE: I’ve done speaking engagements at events, webinars online, media day with press, but never mentored a group of awesome 12-18 year olds! So I asked my mom what to expect with young adolescents, since she is a retired teacher, and she said they may laugh at you for no reason so I just have to laugh with the kids – and play it off. So if you hear me laughing a lot, you know why…hahaa....but we’re here to have fun.
- Ask questions throughout This is a great opportunity for you guys to participate in something collaborative, innovative, and awesome ! You guys are all rockstars for even being here & taking the initiative to make a difference. I’d like to learn a little about each & every one of you. So as an ice breaker – i’d like to start with all the participants to introduce yourself – what your name is, what grade you are in, what’s your favorite subject, and what do you like to do in your spare time?
- Ask questions throughout I’m here to engage & excite the students about launching a startup – develop a business plan – execute the plan, etc.
- Session 1 What is creativity? What sparked Facebook, Google, and others? What is my passion? Session 2 Behavior traits for a successful entrepreneur Session 3 Turning your passion into a business opportunity - Do what you love and create a new future. Can my passion create money? Is money needed? What is the business opportunity? Session 4 Steps needed for your startup: 1,2,3 GO! - Learn the possibilities of what a startup can generate. Make the world better, get acquired, initial public offering (IPO), etc. How do you price your product? How do you plan your first and second year of operation? Session 5 Financials of the business opportunity Session 6 Presentation skills, successful pitches, and what ideas got funded Showcasing the pitch template Session 7 Filing your patent, patent gotchas, successes and failures - The day to hand your business plans for evaluation to the instructor Session 8 Tweaking business plans and getting it presentation-ready Session 9 Twelve teams pitch to a panel of VCs / Silicon Valley entrepreneurs with one emerging as the top startup idea. - Instructor will pick the top business plans from the class and invite the student to present to a panel of Silicon Valley Venture Capitalists and entrepreneurs.
- Why do you want to be an entrepreneur? - Esteem: Achievement, Confidence, Respect of Others How?: Wealth, Quality/Impact of Work is the measurement Self reflection: problem solving skills, creativity, business minded/society oriented
- - Read out
- Taking calculated risks with a positive outcome Intense desire or enthusiasm for something People are rarely born with it Can be cultivated with practice (Practice makes perfect)
- - Think differently. Problem solving oriented.
- Interesting facts: Google has a pet T-rex, named Stan, which lives at their California headquarters. Founders bought it to remind the employees to not let Google go extinct. Google has been acquiring, on average, more than one company per month since 2010. Source–List of mergers and acquisitions by Google – Ongoing Innvoation
- Evan Spiegel, Reggie Brown tried 34 projects before coming up with SnapChat - Iteration to never give up from first idea Ranks #2 after Facebook
- 1 million gigabytes in a petabyte. The entire written work of humankind, in every known language, would occupy 50 million PetaBytes Top most blocked website, and banned in China since 2009
- One for One Movement
- https://www.cleverism.com/why-creativity-is-so-crucial-for-entrepreneurs/
- Do your research. A lot of brilliant ideas may already be taken. If it already exists, see how you can potentially make it better. Define the challenge/ opportunity Gather data (benchmarks, trends, usability testing/focus groups)
- - Reframe the challenge/clarify the challenge Embrace challenges as opportunities Don’t be discouraged. Incubate: feed your brain (through arts, science, culture), sleep on it.
- Ideate/illuminate: use diverse stimuli for brainstorming. Be visual. Think out loud. Manage risks: prototype conservatively. Test ideas.
- - Assess outcomes. Predict.