BUS 101 Intro to Busine Course Blueprint

Course Number: BUS 101 Course Title: Introduction to Business Credit Hours: 3
Course Description: The nature of business is changing, and students need to understand the foundational concepts of business to help
establish or further develop their career, regardless of the career path chosen. This course introduces students to important topics related to
the field of business. Many of the topics will be directly applied to the industry through practical application scenarios. The topics include
corporate social responsibility, entrepreneurship, managing a business, operations management, employee motivation, leadership, human
resources management, marketing, distributing and promoting products, information technology for business, and the role of accounting in
business. There is an emphasis placed on class discussions and written analyses of course topics, to help students learn and apply key
subjects, along with a culminating course project which will serve students throughout their career.
Course Objectives
1. Explain the concept of Corporate Social Responsibility and apply it to the s field.
2. Explain what it means to be an entrepreneur, describe the concept of entrepreneurship, and apply these terms to s field.
3. Discuss and explain the different types of organizational structures.
4. Analyze and discuss the importance of emotional intelligence in the workplace.
5. Discuss the differences between managing and leading employees.
6. Discuss the marketing process and consumer buying process, and apply it to the s industry.
7. Explain the concept of physical distribution and discuss how this concept applies to the distribution of s from manufacturers to dealers.
8. Discuss managerial accounting and explain how accounting reports help to inform managerial decisions.
Week 1 Week 2 Week 3 Week 4
Titles
#1. The U.S. Business Environment,
#2. Understanding Business Ethics and
Social Responsibility
#1. Entrepreneurship, New Ventures, and
Business Ownership,
#2. Understanding the Global Context of
Business
#1. Managing the Business
#2. Organizing the Business
#1. Operations Management and
Quality for Producing Goods and
Services
#2. Employee Behavior and Motivation
Course
Objectives
• Explain the concept of Corporate
Social Responsibility and apply it to the
s field.
• Explain what it means to be an
entrepreneur, describe the concept of
entrepreneurship, and apply these terms
to s field.
• Discuss and explain the different types
of organizational structures.
• Analyze and discuss the importance of
emotional intelligence in the
workplace.

Weekly
Objectives
• Describe the external business
environments which influence and
exert pressure upon businesses.
• Analyze a case study to determine the
effectiveness of the Corporate Social
Responsibility strategy.
• Identify and describe the types of small
business structures.
• Explain what it means for a business to
operate in a global economy.
• Identify and analyze the qualities
necessary to successfully lead an
organization.
• Analyze the concepts of crisis
management and contingency
planning, and apply it to operating a
business in the s field.
• Examine and analyze employee
motivation and personality traits.
• Describe total quality management,
and its potential benefits and
challenges.
Required
Resources
Ebert and Griffin. Business Essentials
10e, Prentice Hall, 2015
Chapter 1: The U.S. Business
Environment (pages 2 – 29)
Chapter 2: Understanding Business
Ethics and Social Responsibility (pages
36 – 64)
Video: Demand and Supply Explained
from ACDCLeadership
https://youtu.be/LwLh6ax0zTE
(6:43)
Video: How to Value People Over Profits
| TEDxBend | by Dale Partridge
https://youtu.be/-o9mENH56I8
(15:30)
Economic Systems and
Macroeconomics: Crash Course
Economics from CrashCourse
https://youtu.be/B43YEW2FvDs
(10:17)
Chapter 3: Entrepreneurship,
New Ventures, and Business
Ownership (pages 72 – 98)
Chapter 4: Understanding the Global
Context of Business (pages 106 – 131)
Video: U.S. Small Business Administration
Channel
https://www.youtube.com/user/sba
Video: Making Something out of Nothing:
Demystifying Entrepreneurship| TEDxUGA
| Marc Gorlin
https://youtu.be/56YIOZKiZsE
(15:22)
Video: Myths Of Entrepreneurship: Tim
Folta at TEDxPurdueU
https://youtu.be/pLrXrdUVyPU
(9:16)
Chapter 5: Managing the Business
(pages 140 – 165)
Chapter 6: Organizing the Business
(pages 174 – 197)
The Secret to Successful Crisis
Management in the 21st Century, TEDx
Talk by Melissa Agnes
https://youtu.be/VQGEPEaEWtg
(17:49)
Company Culture, TEDxLincoln by Jay
Wilkinson
https://youtu.be/WDFqEGI4QJ4
(21:09)
Classical Management Theory from the
Organization Communication Channel
https://youtu.be/d1jOwD-CTLI
(10:48)
Chapter 7: Operations Management
and Quality for Producing Goods and
Services (pages 204 – 234)
Chapter 8: “Employee Behavior and
Motivation (pages 244 – 270)
What is Supply Chain Management?
From W. P. Carey School of Business
https://youtu.be/Mi1QBxVjZAw (8:04)
Buy It: Managing Supply. From W. P.
Carey School of Business
https://youtu.be/zYbtZ0x9_SA
(3:45)
Make It: Manufacturing and Operations.
https://youtu.be/ncli94xodm8 (4:22)
Move It: Transportation and Logistics.
https://youtu.be/-ZpHiMTwOdM (3:44)
Sell it & Service It: Retail
Considerations. From W. P. Carey
School of Business
https://youtu.be/ZUO2EaJnb-w (3:38)
Supply Chain Integration. From W. P.
Carey School of Business
https://youtu.be/S_yMW2b0kNk (4:40)

Discussion
Prompts/
Questions
Corporate Social Responsibility
Part of the assigned reading this week
was Chapter Two of the textbook. In that
chapter you learned about four
approaches to Corporate Social
Responsibility, ranging from the lowest
level of social responsibility to the
highest level of social responsibility.
Based upon what you have read and
learned this week, please answer the
following:
• How does the concept of Corporate
Social Responsibility apply to the field
of s suppliers? For example, should a s
supplier maintain some degree of
corporate social responsibility and if so,
how? You can share specific examples
of s suppliers you are familiar with or
create hypothetical examples.
Entrepreneurship
One of the concepts you read and studied
this week was that of entrepreneurship.
You learned what an entrepreneur is and
what the concept of entrepreneurship
means. In addition, you also learned about
starting a small business and considered
methods of launching your own business.
Part One: Review the following resource:
Why So Many Entrepreneurs Let Their
Dreams Die by Shaun Buck
https://www.entrepreneur.com/article/3025
82
Part Two: Consider now becoming an
entrepreneur and answer the following:
• Assume you have decided to start your
own business related to the s industry.
Why would someone decide to become
an entrepreneur and own their own
business? What are the potential
rewards? What are the potential
challenges? What type of business might
you like to own one day?
Organizational Structures
This week you have learned about
organizational structures, and you will
use this as a point of reference for the
discussions.
Part One: Please review the following
resources:
The 5 Types Of Organizational
Structures: Part 3, Flat Organizations by
Jacob Morgan
https://www.forbes.com/sites/jacobmorga
n/2015/07/13/the-5-types-of-
organizational-structures-part-3-flat-
organizations/#4b03d31a6caa
3 Ways Flat Management Structures
Can Kill Your Business by Vivian Giang
https://www.fastcompany.com/3048522/
3-ways-flat-management-structures-can-
kill-your-business
Part Two: Please answer the following:
Consider the organization you work for
now. What type of organization is it and
what characteristics led you to reach this
conclusion? Which type of organization
may be more effective, a tall or flat
organization? Why or why not?
Emotional Intelligence in the
Workplace
This week one of the assigned textbook
chapters was Chapter Eight: Employee
Behavior and Motivation. Within this
chapter, one of the concepts introduced
was emotional intelligence. For this
discussion, you are going to consider
the impact of emotional intelligence in
the workplace.
resources:
Daniel Goleman Introduces Emotional
Intelligence by Daniel Goleman
https://youtu.be/Y7m9eNoB3NU
(5:31)
The Importance of Emotional
Intelligence at Work by Mariah DeLeon
5755#
5 Ways to Lead with Emotional
Intelligence -- and Boost Productivity by
Glenn Llopis
https://www.forbes.com/sites/glennllopis
/2012/09/24/5-ways-to-lead-with-
emotional-intelligence-and-boost-
productivity/#769d35cb7984
Should emotional intelligence be taught
to employees as a skill? Why or why
not? What are the potential benefits to
employees and employers? Why is
emotional intelligence critical as a
leadership skill?

Assignments Week One Assignment One
External Business Environments
For this assignment you are going to
explore the external business
environments which all exert pressure
and influence businesses.
Part One: Summarize the six external
business environments. Provide an
example or examples for each
environment.
Part Two: After summarizing each
environment, determine which
environment or environments exert the
most pressure or have the most
influence on the operations of a
business. Please provide examples and
explain the choice or choices you have
made.
Week One Assignment Two
Corporate Social Responsibility Case
Study
The discussion this week asked you to
examine the concept of Corporate Social
Responsibility. For this assignment, you
are going to examine an international
company from the perspective of how it
manages Corporate Social
Responsibility. The company to be
studied is Ikea.
resources:
Ikea: About Social and Environment
http://www.ikea.com/ms/en_JP/customer
_service/faq/help/about_ikea/social_envi
ronment.html
IKEA Corporate Social Responsibility
https://research-methodology.net/ikea-
corporate-social-responsibility/
From Global to Local: IKEA Tries
Corporate Social Responsibility in Its
Week Two Assignment One
Small Business Ownership
For this first assignment you are going to
summarize and analyze the different types
of businesses you could choose from if
you were going to start your own small
business.
Part One: Summarize each of the forms of
business you could choose from if you
were starting your own business. Be sure
to include some of the basic requirements
for starting each type of business. Does
one type or form of business have an
advantage over another?
Part Two: If you were going to start a
business, based upon what you
considered for the discussion this week,
which form or type of business would you
select and why? What would be your initial
challenges? What might the potential
rewards be for starting your own
business?
Week Two Assignment Two
Operating in a Global Economy
For this assignment, you are going to
consider what it would be like for a
business to operate in a global economy.
resources:
Even In A Global Economy, All Business Is
Local by John Quelch
https://www.fastcompany.com/1819383/ev
en-global-economy-all-business-local
The Global Company’s Challenge by
Martin Dewhurst, Jonathan Harris, and
Suzanne Heywood
Week Three Assignment One
Business Crisis Management
This week you've learned about
contingency planning and crisis
management. Both are essential for a
business or organization. For this
assignment you are going to consider
how you would apply these concepts to a
business you might own.
Part One: Review the following
resources:
7 Critical Steps to Crisis Management by
Bruce Condit
https://www.inc.com/bruce-condit/7-
critical-steps-to-crisis-management.html
Your Crisis Response Plan: The Ten
Effective Elements by Michael Watkins
https://hbswk.hbs.edu/item/your-crisis-
response-plan-the-ten-effective-elements
Part Two: You are going to continue to
build upon the hypothetical business you
selected for your assignments last week.
If you were starting a business in the s
industry, how would you prepare for the
future based upon what you have
learned about contingency planning?
How would you prepare be prepared for
a crisis, or different types of crises,
based upon what you have learned
about crisis management?
Week Three Assignment Two
Successfully Leading an Organization
The week you were introduced to
management and basic functions of
management. Now for this discussion,
the focus will be on leadership. Those
who are responsible for leading an
organization must possess certain
Week Four Assignment One
Employee Motivation
This week you have been introduced to
employee motivation and personality
traits. For this assignment, you are
going to explore these concepts further.
Part One: Review the following
resources:
Maslow's Hierarchy of Needs from
Alanis Business Academy
https://youtu.be/wx3qR3gLh60
(9:31)
Trait theory | Behavior | MCAT | Khan
Academy
https://youtu.be/Hxk6GCKUiZI
(10:00)
The Equity Theory of Motivation from
Alanis Business Academy
https://youtu.be/yDCW9vVPCmo
(8:05)
Part Two: If you are in the role of
manager and responsible for leading an
organization or business, what are the
most important aspects of employee
motivation you need to know about to
help inform how you lead your
employees? How does knowledge
about Maslow's hierarchy of needs help
to inform your leadership practice?
Finally, how do you lead a group of
diverse employees who may have a
wide range of personalities and
personality traits?
Week Four Assignment Two
Total Quality Management

Own Backyard—But Is Sweden Ready
for It?
https://www.thesatellinstitute.org/applicat
ion/files/3415/0524/8725/Satell_whitepap
er_IKEA.pdf
Part Two: Summarize what you have
learned about Ikea's Corporate Social
Responsibility policy.
Part Three: Analyze this Corporate
Social Responsibility policy based upon
what you have studied this week, along
with what you have learned from our
discussions. Do you believe it is an
effective policy? What are the primary
benefits for this policy? Are there any
potential challenges or changes needed?
https://www.mckinsey.com/business-
functions/organization/our-insights/the-global-
companys-challenge
10 Key Steps To Expanding Your Business
Globally by Michael Evans
https://www.forbes.com/sites/allbusiness/2015/
03/04/10-key-steps-to-expanding-your-
business-globally/#5bc5fe613803
Part Two: Summarize what you have
learned about operating a business in a
global economy.
Part Three: Continue to build from the
business you selected for the Week Two
Assignment One requirement, and
consider what it would be like to operate
this business in a global or international
economy. How would you begin to operate
in a global economy? For example, would
you open an online store? What are some
of the requirements needed to expand to a
global customer base?
qualities and characteristics that will
ensure it is successful.
resources:
A Survey of How 1,000 CEOs Spend Their
Day Reveals What Makes Leaders
Successful
by Oriana Bandiera, Stephen Hansen,
Andrea Prat, and Raffaella Sadun
https://hbr.org/2017/10/a-survey-of-how-
1000-ceos-spend-their-day-reveals-what-
makes-leaders-successful
These 4 Types of 'Nightmare Managers' Are
Scaring Employees Away by Andre Lavoie
http://entm.ag/c3e
Unpacking Vision: Three Capabilities
Leaders Must Have by Sally Blount
https://www.forbes.com/sites/sallyblount/201
7/10/19/unpacking-vision-three-capabilities-
leaders-must-have/#6889acc41aff
Part Two: Provide a list of what you
believe are the most essential qualities
necessary to successfully lead an
organization.
Part Three: Based upon the list you
developed, can someone successfully
lead if they do not possess all of these
skills? Why or why not? If someone does
not possess all of these skills, how can
those skills be developed?
This week students were introduced to
a concept called Total Quality
Management or TQM in Chapter Seven
of the textbook. This assignment will
explore this concept further through a
summary and analysis of its potential
benefits and challenges.
resources:
Profiting from Patience:
TQM Pays Off by Taran March
https://www.qualitydigest.com/nov98/ht
ml/tqm.html
Are There Limits to Total Quality
Management? By Arthur M.
Schneiderman
https://www.strategy-
business.com/article/16188?gko=52d0b
Part Two: Summarize the concept of
Total Quality Management (TQM) and
what you have learned about it. Is TQM
applicable to any industry? Why or why
not?
Part Three: Describe some of the
potential benefits and challenges for
use of total quality management.
Quizzes Take the Week One Quiz and submit. Please
ensure your internet connection is stableand
you have reviewed all corresponding quiz
material, as you will only get ONE attempt at
the Quiz.
Take the Week Two Quiz and submit. Please
the Quiz.
Take the Week Three Quiz and submit.
Please ensure your internet connection is
stable and you have reviewed all
corresponding quiz material, as you will only
get ONE attempt at the Quiz.
Take the Week Four Quiz and submit.

Week 5 Week 6 Week 7 Week 8
Titles
#1. Leadership and Decision Making
#2. Human Resource Management and
Labor Relations
#1. Marketing Processes and Consumer
Behavior
#2. Developing and Pricing Products
#1. Distributing and Promoting Products
#2. Information Technology (IT) for
Business
#1. The Role of Accountants and
Accounting Information
#2. Understanding Money and the Role
of Banking
#3. Managing Business Finances
Course
Objectives
• Discuss the differences between
managing and leading employees.
• Discuss the marketing process and
consumer buying process, and apply it to
the s industry.
• Explain the concept of physical
distribution and discuss how this
concept applies to the distribution of s
from manufacturers to dealers.
• Discuss managerial accounting and
explain how accounting reports help to
inform managerial decisions.
Weekly
Objectives
• Describe the process of decision-
making as a leadership and identify
methods of making it an effective
process.
• Analyze what it takes to recruit and
retain top employee talent within
organizations or businesses.
• Describe the challenges for marketing s,
and develop recommended marketing
strategies.
• Summarize Segmentation, Targeting,
and Positioning, and apply to a practical
scenario exercise.
• Analyze the use of information
technology in business and apply this
analysis to the s industry.
• Identify potential business security
risks and threats, as related to the use
information technology, and how this
applies to a practical application project
related to the s industry.
• Identify methods of business financing
and apply these concepts to a
practical scenario related to the s
industry.
• Complete a culminating portfolio
project spanning the entire course,
analyzing key course concepts.
Required
Resources
Chapter 9: Leadership and Decision
Making (pages 278 – 301)
Chapter 10: Human Resource
Management and Labor Relations
(pages 310 – 338)
Video: The Bias Trifecta: The Effect on
Leadership Decision Making |
TEDxUCIrvine | By Michael Brainard
https://youtu.be/WQV4WjWymFk
(19:02)
Video:Transforming Transformational
Leadership | TEDx Brentwood College
School | By Lesley Hayes
https://youtu.be/n3sEybeRzZI
(17:16)
Chapter 11: Marketing Processes and
Consumer Behavior (pages 348 – 377)
Chapter 12: Developing and Pricing
Products (pages 386 – 409)
Video: The Consumer Buying Process:
How Consumers Make Product Purchase
Decisions from Alanis Business Academy
https://youtu.be/JD7nO-8D3r8
(16:58)
Video: Market Segmentation from Alanis
Business Academy
https://youtu.be/Q2ul83TSn2U
(15:57)
Video: Introduction to Marketing: The
Importance of Product, Price, Place, &
Promotion from Alanis Business Academy
Chapter 13: Distributing and Promoting
Products (pages 418 – 443)
Chapter 14: Information Technology (IT)
for Business (pages 452 – 478)
Video: The Promotional Mix from Alanis
Business Academy
https://youtu.be/rVQQ_M8t254
(18:14)
Video: Marketing: Channels of
Distribution by Brian K. McCarthy
https://youtu.be/aOT4Wnuv3E8
(14:59)
Video: Pricing by Brian K. McCarthy
https://youtu.be/POTBei26Jow
(11:01)
Chapter 15: The Role of Accountants
and Accounting Information (pages 486
– 514)
Chapter 16: Understanding Money and
the Role of Banking (pages 524 – 550)
Video: Accounting Basics from Alanis
Business Academy
https://youtu.be/PMuzivKaGN4 (8:18)
Video: Introduction to Financial
Statements, Part 1 from Alanis
Business Academy
https://youtu.be/0XtjiL6tCaM (7:25)
Video: Introduction to Financial
Statements, Part 2 from Alanis
Business Academy
https://youtu.be/c1OvdTWNNL8 (8:36)

Video: Let's Face It: Charisma Matters |
TEDx Lausanne | By John Antonakis
https://youtu.be/SEDvD1IICfE
(16:03)
Video: Putting the Human Back into
Human Resources | TEDx Wilmington |
By Mary Schaefer
https://youtu.be/0Mq2TiJmqCI
(9:36)
https://youtu.be/qWlhzTI0ooo
(4:56)
Video: The Product Life Cycle from Alanis
Business Academy
https://youtu.be/8xcGPADMbGk
(6:52)
Video: Pricing Objectives and Strategies
from Alanis Business Academy
https://youtu.be/gPAGip9GOIU
(20:34)
Video: Introduction to Computer
Network, Networking Basics from W1
Channel
https://youtu.be/JvXro0dzJY8
(14:25)
Video: A Crash Course in the Federal
Reserve from Investools
https://youtu.be/hcS-GHJeOA0 (4:21)
Video: Monetary Policy and the FED
from ACDCLeadership
https://youtu.be/RaeIBeJT5hY (5:34)
Discussion
Prompts/
Questions
Managing vs. Leading
This week you continued to study the
nature of management, along with the
different types of managers. Now for this
discussion, you will consider the
difference between managing a business
and leading a business.
resource:
Leader or Manager? These 10 Important
Distinctions Can Help You Out by James
Kerr
https://www.inc.com/james-kerr/leading-
v-managing-ten-important-distinctions-
that-can-help-you-to-become-better.html
What are the key differences between a
manager and a leader? Can an effective
manager also be an effective leader?
Why or why not?
s Marketing
This week you have learned about the
basics of marketing and the consumer
buying process. For the discussion this
week, you are going to consider how these
concepts are applied to the s industry.
resources:
How to Attract the Millennial Gun Buyer by
Josh Claflin
https://www.garrisoneverest.com/s-and-
shooting/how-to-attract-the-millennial-gun-
buyer/
5 Ways to Make & Hunting Advertising
More Compelling by Josh Claflin
hunting/5-ways-to-make--hunting-
advertising-more-compelling/
5 Marketing Alternatives You Haven't
Thought of Yet by Josh Claflin
hunting/5--marketing-alternatives-you-
havent-thought-of-yet/
Physical Distribution Process
This week you learned about distributing
products. For this discussion, you will
apply what you have learned to the s
industry.
resources:
Summary of State and Federal Machine
Gun Laws By: Veronica Rose and
Meghan Reilly
https://www.cga.ct.gov/2009/rpt/2009-R-
0020.htm
History of Federal s Laws in the United
States
https://www.justice.gov/archive/opd/Appe
ndixC.htm
Shipping s, rules and restrictions with
USPS, UPS, and FedEx
https://support.shippingeasy.com/hc/en-
us/articles/205492076-Shipping-s-rules-
and-restrictions-with-USPS-UPS-and-
FedEx
Management and Accounting
This week you were introduced to the
role of accountants and accounting
information. Now you will consider how
managers of an organization or
business use this type of information.
resources:
Planning, Directing, And Controlling from
Principles of Accounting
http://www.principlesofaccounting.com/chap
ter-17/planning/
What Is the Role of Management
Accounting? by Joseph DeBenedetti
https://bizfluent.com/about-5523550-role-
management-accounting.html
How do managers use accounting
information as part of the process of
making informed decisions? Are there
other ways in which managers can use
accounting information as part of their
job?

What do you believe are the unique
marketing challenges for the s industry?
What strategies would you recommend for
marketing s to the general public? (Please
be sure to explain the reason for your
strategies)
Types of Federal s Licenses (FFLs) from
Bureau of Alcohol, Tobacco, s, and
Explosives
https://www.atf.gov/resource-
center/types-federal-s-licenses-ffls
What are the requirements for
transporting s from a manufacturer to a
dealer? How can s be shipped? (What
options are available?) What must a
manufacturer and dealer do to protect its
s inventory?
Assignments Week Five Assignment One
Leadership and Decision-Making
One of the assigned textbook chapters
this week addressed leadership and
decision-making, which you will analyze
further for this assignment.
resources:
4 Ways For Leaders to Make a Decision
by Brent Gleeson
https://www.forbes.com/sites/brentgleeso
n/2012/11/07/4-ways-for-leaders-to-
make-a-decision/#38752c244d4a
6 Ways to Make Hard Decisions Easier
as a Leader by Jayson DeMers
131
This is How the Most Successful
Leaders Make Tough Decision by Simon
Berg
http://fortune.com/2015/12/09/successful
-leaders-tough-decisions/
Week Six Assignment One
Product Life Cycle for the s Industry
One of the concepts you studied this week
was the product life cycle. Consider now
the product life cycle concept as you work
on this assignment.
resources:
Section 3: Gun Ownership Trends and
Demographics from Pew Research Center
http://www.people-
press.org/2013/03/12/section-3-gun-
ownership-trends-and-demographics/
America's Gun Business, By the Numbers
by Ben Popken
https://www.cnbc.com/2015/10/02/america
s-gun-business-by-the-numbers.html
10 Things Americans Have Suddenly
Stopped Buying by Brad Tuttle
http://time.com/money/3030959/guns-
gum-soda-cereal-gluten-sales-drop/
Week Seven Assignment One
Technology in Business
One of the concepts you have read and
learned about this week was technology
in business. Now you will consider this
further as you apply it to the s industry.
resources:
The Importance of Information Technology In
Business Today from BusinessVibes
http://www.business2community.com/tech-
gadgets/importance-information-technology-
business-today-
01393380#ytxAlVzAXwXsJPz0.99
Ten IT-enabled business trends for the
decade ahead by Jacques Bughin, Michael
Chui, and James Manyika
https://www.mckinsey.com/industries/high-
tech/our-insights/ten-it-enabled-business-
trends-for-the-decade-ahead
Business Models, Information Technology,
and the Company of the Future by Haim
Mendelson
Week Eight Assignment One
Business Financing
One of the assigned chapters in the
textbook this week introduced you to
money and banking concepts. For this
assignment you will now extend you
have learned and consider how
businesses obtain financing.
resources:
5 Ways To Fund Your Small Business
by Tim Chen
https://www.forbes.com/sites/moneybuil
der/2013/09/24/5-ways-to-fund-your-
small-business/#63fd6fbe23b1
The Basics Of Financing A Business by
Tim Parker
http://www.investopedia.com/articles/pf/
13/business-financing-primer.asp
6 Things You Need to Know About
Raising Capital for a Small Business by
Michael Lewis

Part Two: Every leader must make
decisions, some which are routine in
nature, and others which are critical to
the operations of the organization or
business. How can a leader make tough
or critical decisions more effectively?
Describe a recommended decision-
making strategy or process you would
use as a leader. Would you use this
process or strategy with programmed
decisions, non-programmed decisions,
or both, and why?
Week Five Assignment Two
Recruiting and Retaining Top Talent
You learned about human resources
management this week, including its
many functions and responsibilities. This
assignment will have you analyze one
important aspect of human resources
management.
resources:
Strategies for Retaining Employees and
Minimizing Turnover by Sarah K.
Yazinski
Part Two: Prepare an analysis and
address the following:
Do you believe the s industry fits the
traditional product life cycle? For your
analysis, consider one specific segment,
such as a model of gun or rifle. Where in
the product life cycle would this segment
be at now?
Part Three: Continue your analysis and
answer the following:
What do you foresee for the s industry? Do
you see growth in the industry overall, or
one particular segment? If you foresee
growth, is it based upon consumer buying
behavior and is this likely to fluctuate
frequently?
Week Six Assignment Two
Segmentation, Targeting, and
Positioning
For this assignment you are going to apply
what you have learned in your studies this
week to a practical application scenario.
resource:
Segmentation, Targeting, and Positioning
from USC Marshall
https://www.consumerpsychologist.com/cb
_Segmentation.html
https://www.technologyreview.com/s/542951/
business-models-information-technology-
and-the-company-of-the-future/
While s dealers generally do not rely on
information technology as much as other
businesses or industries, do you see this
changing in the future? Why or why not?
Part Three: Continue your analysis and
answer the following:
Should the s industry embrace
information technology and if so, in what
forms? How could information
technology benefit the industry as a
whole? How could information
technology benefit individual s dealers?
Week Seven Assignment Two
Business Security
This week you have read about
information technology for businesses
and the need for protection against
threats and risks. A critical issue for
businesses related to these topics, which
you will explore for this assignment, is
protecting a business or organization
against security threats and risks.
resources:
6 biggest business security risks and
how you can fight back by Jennifer
Lonoff Schiff
https://www.huffingtonpost.com/michael
-lewis/6-things-you-need-to-
know_b_3484069.html
How Corporations Raise Capital by U.S.
Department of State
https://www.thoughtco.com/how-
corporations-raise-capital-1147906
Summarize methods of funding a
business. Next, consider the
hypothetical business you have been
asked to work on with prior
assignments, one related to the s
industry. If you were starting this as a
new, small business, how would you
obtain financing for this business? If you
already had the business in operation,
and you wanted to expand it, pick a
reason for the expansion and list a
method or methods of financing the
expansion.
Week Eight Assignment Two
Final Portfolio Assignment
For this final course assignment, you
are going to assemble all elements of
your hypothetical business that you
have been working on throughout the
course into one thoughtfully planned
portfolio.
This project is a hypothetical business
you are planning to own, one which is
related to the s industry.

https://hr.blr.com/whitepapers/Staffing-
Training/Employee-Turnover/Strategies-
for-Retaining-Employees-and-
Minimizing-
How to Determine If Your Employee
Turnover is Recruiting’s or HR’s Fault
(And How to Fix It) by Paul Petrone
https://business.linkedin.com/talent-
solutions/blog/2015/08/employee-
retention-turnover-hr-recruiting-fault
Employee Recruitment Strategies: How
to Attract (& Retain) Top Talent by
Margaret Jacoby
https://www.huffingtonpost.com/margaret
-jacoby/employee-recruitment-
stra_1_b_8885714.html
Why Retention Will Be The Biggest
Talent Challenge Of 2017 by Lars
Schmidt
https://www.forbes.com/sites/larsschmidt
/2016/12/16/why-retention-will-be-the-
biggest-talent-challenge-of-
2017/#465db24c6ae4
Part Two: For this assignment, you are
going to analyze one of the most
important aspects of human resources
management, recruiting and retaining top
employee talent. Please provide a list of
recommended strategies which should
be used by human resources
professionals to recruit and retain top
employee talent. Based upon your
studies of leadership, what is the role of
a leader or leaders in recruiting and
retaining top employee talent? What has
been your own experience been related
Part Two: Summarize and define
concepts of Segmentation, Targeting, and
Positioning.
Part Three: In prior assignments you have
been asked to develop a hypothetical
business in the s industry. For this
assignment, you will continue to use this
same hypothetical business and apply the
concepts of Segmentation, Targeting, and
Positioning. Describe your segment,
target, and position within the industry for
your business.
https://www.cio.com/article/2872517/data
-breach/6-biggest-business-security-
risks-and-how-you-can-fight-back.html
4 Ways to Protect Against the Very Real
Threat of Ransomware by Kim Zetter
https://www.wired.com/2016/05/4-ways-
protect-ransomware-youre-target/
The rising strategic risks of cyberattacks
By Tucker Bailey, Andrea Del Miglio, and
Wolf Richter
functions/digital-mckinsey/our-
insights/the-rising-strategic-risks-of-
cyberattacks
Meeting the cybersecurity challenge
By James Kaplan, Shantnu Sharma, and
Allen Weinberg
functions/digital-mckinsey/our-
insights/meeting-the-cybersecurity-
challenge
Part Two: Summarize the important
issues related to business security
threats and risks.
Part Three: In prior assignments you
have been asked to develop a
hypothetical business in the s industry.
For the business you have selected,
what particular security threats and risks
would you need to be concerned about
and how would you protect your
business against these threats and
risks?
Required Components: Please ensure
your portfolio contains each of the
following components.
Introduction: Describe your business,
the nature of the products and/or
services, and a general description of
your vision for this business.
Small Business Ownership: Which form
or type of business would you select
and why? What would be your initial
challenges? What might the potential
rewards be for starting your own
business?
Operating in a Global Economy:
Consider what it would be like to
operate this business in a global or
international economy. How would you
begin to operate in a global economy?
For example, would you open an online
store? What are some of the
requirements needed to expand to a
global customer base?
Business Crisis Management: If you
were starting a business in the s
industry, how would you prepare for the
future based upon what you have
learned about contingency planning?
How would you prepare be prepared for
a crisis, or different types of crises,
based upon what you have learned
about crisis management?
Employee Motivation: If you are in the
role of manager and responsible for
leading an organization or business,
what are the most important aspects of
employee motivation you need to know

to recruitment practices, as to what you
have found to be effective?
about to help inform how you lead your
employees? How does knowledge
about Maslow's hierarchy of needs
help to inform your leadership
practice? Finally, how do you lead a
group of diverse employees who may
have a wide range of personalities and
personality traits?
Recruiting and Retaining Top Talent:
Please provide a list of recommended
strategies which should be used by
human resources professionals to
recruit and retain top employee talent.
Based upon your studies of leadership,
what is the role of a leader or leaders
in recruiting and retaining top
employee talent? What has been your
own experience been related to
recruitment practices, as to what you
have found to be effective?
Positioning: Apply the concepts of
Positioning. Describe your segment,
target, and position within the industry
for your business.
Business Security: What particular
security threats and risks would you
need to be concerned about and how
would you protect your business
against these threats and risks?
Business Financing: Summarize
methods of funding a business. Next,
consider the hypothetical business you
have been asked to work on with prior
assignments, one related to the s
industry. If you were starting this as a
new, small business, how would you

obtain financing for this business? If
you already had the business in
operation, and you wanted to expand
it, pick a reason for the expansion and
list a method or methods of financing
the expansion.
Conclusion: Add any final comments or
thoughts to your analysis to wrap up
this portfolio presentation.
Quizzes Take the Week Five Quiz and submit. Please
the Quiz.
Take the Week Six Quiz and submit. Please
ensure your internet connection is stable and
the Quiz.
Take the Week Seven Quiz and submit.
Take the BUS 101 Final Exam and submit.
corresponding exam material, as you will
only get ONE attempt at the Final Exam.

BUS 101 Intro to Busine Course Blueprint

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