XPX Summit and New Media


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Forum on New Media and Social Media at the Conference for Exit Planning Advisors - more at http://bit.ly/hnFKCR

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XPX Summit and New Media

  1. 1. Web Habits of Highly Successful Advisors Introduction to the New Media Workshop
  2. 2. David Cutler <ul><li>Business Development Master with 20 years experience increasing revenue for corporations and the startups they fear </li></ul><ul><li>Internet Pioneer and Founder of www.webopedia.com </li></ul><ul><li>Fan and manipulator of all media at www.EatMedia.com </li></ul><ul><li>CreativeBusinessDevelopment.com </li></ul>
  3. 3. Tara Goodwin Frier <ul><li>Founder of Goodwin Group PR, a public relations firm that helps companies and organizations grow their bottom line through continued media exposure </li></ul><ul><li>Originally entered the social media space kicking and screaming but quickly realized that it was an amazing tool to enhance PR programs </li></ul><ul><li>Turned one Tweet into a $250,000 0pportunity </li></ul><ul><li>www.goodwinpr.com </li></ul>
  4. 4. Todd Van Hoosear <ul><li>Professional communicator and technologist with 20 years in the technology sector and 10 years of corporate and agency PR and marketing </li></ul><ul><li>Founding Member, Board of Directors, Social Media Club </li></ul><ul><li>Fellow, Society for New Communications Research </li></ul><ul><li>www.ItsFreshGround.com </li></ul>
  5. 5. 10 New Rules!
  6. 12. Twitter Facebook Blogs
  7. 15. #10 The most relevant New Rule for your company is being discovered …
  8. 16. Are you ready for your new marketing world? <ul><li>(Nearly) everything’s real-time </li></ul><ul><li>(Nearly) everything’s online </li></ul><ul><li>(Nearly) everyone’s a marketer </li></ul><ul><li>(Nearly) everything’s outsourced </li></ul><ul><li>(Nearly) everyone’s a freelancer </li></ul><ul><li>(Nearly) everything’s measurable </li></ul><ul><li>(Nearly) everything’s cheap or free </li></ul>
  9. 18. Four Ps Four Es Product Place Price Promotion Experience Everyplace Exchange Evangelism
  10. 20. XPX Community?
  11. 21. 3 Forms of Media: Own Buy Earn 2 Reasons to Participate: Opportunity Obligation 1 Most Important: Content
  12. 22. 500 million users - Personal, Global 50% daily | 25 Billion pieces of content shared monthly ( web links, news stories, blog posts, notes, photo albums, “Messaging”, more.) 70 million members - Biz Brand/Updating 150 industries | 200 countries | New member every second 55 million daily tweets - Live pointers 300,000 sign up daily | 180 million unique monthly visitors 2 billion viewed daily - Easy Everything 24 hrs worth of video uploaded every minute SoMe Numbers
  13. 24. Low Cost + High Creativity
  14. 25. Investment of one person @ ½ hr day = ($15k/yr) ROI = $ 100,000 annual billings
  15. 26. Investment of one person @ ½ hr day = ($15k/yr) ROI = $50,000 annual billings Follow us @ mfacpa
  16. 27. The Right Tools and Platforms
  17. 28. The Seven Web Habits #1: Listen <ul><li>Listen before you talk </li></ul><ul><li>Find out where the conversations are happening </li></ul><ul><li>Decide how to seed or join the conversation </li></ul><ul><li>TOOLS </li></ul>
  18. 29. The Seven Web Habits #2: Learn <ul><li>Prepare your organization for learning, collaborating and changing based on what you hear </li></ul><ul><li>TOOLS </li></ul>
  19. 30. The Seven Web Habits #3: Share <ul><li>There’s a lot of noise out there, so ask yourself: how can I add value to my listeners? </li></ul><ul><li>Don’t just market, share </li></ul><ul><ul><li>Product info </li></ul></ul><ul><ul><li>Insights </li></ul></ul><ul><ul><li>Ideas </li></ul></ul><ul><li>TOOLS </li></ul>
  20. 31. The Seven Web Habits #4: Create <ul><li>Create both multi-channel and channel-specific content </li></ul><ul><li>Create a community space to host conversations (build vs. buy) </li></ul><ul><li>TOOLS </li></ul>
  21. 32. The Seven Web Habits #5: Converse <ul><li>Getting your marketing message out is important, but so is being responsive and “human” </li></ul><ul><li>Find the right mix of self-promotion, “retweets” and insights </li></ul><ul><li>TOOLS </li></ul>
  22. 33. The Seven Web Habits #6: Convince <ul><li>Find out who the influencers are (and what influences them) </li></ul><ul><li>Reach them and get them to reach out for you </li></ul><ul><li>Social marketing is, ultimately, the practice of turning your customers into your sales team </li></ul><ul><li>TOOLS </li></ul>
  23. 34. The Seven Web Habits #7: Convert <ul><li>To do this, you’ve got to measure </li></ul><ul><li>To measure, you’ve got to set goals </li></ul><ul><li>TOOLS </li></ul>
  24. 35. Social Media Workshop - Example <ul><li>Three Sessions (60-90 minutes) </li></ul><ul><li>Each will have a Roundup of Current Concepts (see next slide) </li></ul><ul><ul><li>1 - Social Media Tools – Personal and Professional </li></ul></ul><ul><ul><ul><li>LinkedIn, Facebook, Twitter, Vertical Communities </li></ul></ul></ul><ul><ul><li>2 - Search Engine marketing – 5 Ways To Get Found </li></ul></ul><ul><ul><li>Paid, Organic, Display Ads, Referrals, Direct Linking </li></ul></ul><ul><ul><li>3 – Analyzing The Data – 5 Forms of Data and What To Do With It </li></ul></ul><ul><ul><li>Activity, Operational, Outcome, KPIs, Predictive </li></ul></ul>
  25. 36. THANK YOU