Get Focused Social Media for business 101 for over 45 Entrepreneurs Mentoring program northern beaches nov 2010


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  • Authoring a blog, maintaining it or adding an article to an existing blog is called “blogging”. Individual articles are called “blog posts,” “posts” or “entries”. A person who posts these entries is called a “blogger”. A blog comprises of text, images, videos and links to other web pages. Generally blogs use a conversational style of documentation. Often they focus on an “area of interest”. Because the information in a blog is updated regularly when google sees that new content is being posted on your website it views this as more favourable than other sites which are not maintained often and so you can improve your rankings and get found more easily by your potential clients
  • Linkedin connects you to contacts and helps you to exchange knowledge, ideas, and opportunities with a broader network of professionals in your industry to help you grow the brand of your company and your own personal brand.
  • Users, can set up a profile and update their status using Tweets and the user’s subscribers or ‘followers’ will be informed of the tweet.
    The user can also become a follower of other users by finding their profile and clicking on ‘follow’. Depending on privacy settings, a user can restrict tweet deliveries to certain followers such as their network of friends. Other features include uploading photos from mobile, sending private message and more.
  • Other features include uploading photos, posting personal information, writing on a friend’s wall, interactive applications such as personality quizzes and song dedications, notifications of birthdays and more. Facebook can be used to create events to invite people to attend and create social groups encouraging others to join.
  • Get Focused Social Media for business 101 for over 45 Entrepreneurs Mentoring program northern beaches nov 2010

    1. 1. 1 A Get Focused Webinar Social Media for Business 101 15th Nov 2010 Clodagh S.Higgins Inbound Marketing & Social Media Strategist
    2. 2. 2 By the end of this . . . • Share your current business issues? • Perceptions about Social Media?
    3. 3. 3 Get Focused Consulting Pty Ltd We connect you and your organisation with the people you want to reach, online!
    4. 4. 4
    5. 5. 5 So what is Social Media and why should I care? Social Media is an “umbrella term that defines the various activities that integrate technology, Social interaction and the construction of words, Pictures, videos and audio”* *according to wikipedia
    6. 6. 6 2/3’s of the global internet population visit social networks 36% of AU’s shop online monthly 6% weekly I should care because . . .
    7. 7. 7 Visiting social sites is now the 4th most popular online activity – ahead of personal email.
    8. 8. 9 Social Media is like Word of Mouth – except on Steroids - word spreads to many people – very quickly
    9. 9. 10 This simple premise is to create two – way communication between you, your company, your existing clients and your potential clients.
    10. 10. 11 Traditional Marketing
    11. 11. 12 How are we tuning out?
    12. 12. 13 Think . . . Attract not Force
    13. 13. 14 Inbound Education – Learning about your industry and other industries Outbound Education – Teaching your prospective clients about new topics Creating connections with industry peers Customer Experience – Positive Conversations and Negative Feedback Competitions - Offering special promotions to Social Media Followers How can Social Media be useful in your Business.
    14. 14. 15 How can Social Media be useful in your Business. Specials – Giving Social Media followers discounts on products or services Recruitment – Finding Talent for your company Public Relations – Self Promotion and handling negative PR Market Research – Before you launch new products / services Inbound Marketing – Attracting new clients to your website/business
    15. 15. 16 Why is Google important for your online marketing efforts to be successful? 65% of Australians who are online use google and search for products and services Make it easy for those people to find you online
    16. 16. 17
    17. 17. 18
    18. 18. 19 Google’s Mission . . . . . . . . Is to organize the world’s information and make it universally accessible and useful. Is your website and search strategy:- 1. Accessible? 2. Valuable? 3. Well Organised?
    19. 19. 21
    20. 20. 22 What is a blog? A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog.
    21. 21. 24
    22. 22. 25 A great blog in Action 25 Profiling different channels
    23. 23. 26 Results 26 Profiling different channels
    24. 24. 27 Action Do a search for blogs in your industry Write down what you like about them and what you could do better. Get your web designer to set up a blog with RSS Feed on your website.
    25. 25. 28 What is Linkedin? Linkedin is the world’s largest professional network with over 65 million members and growing rapidly.
    26. 26. 29 How can LinkedIn grow your business?
    27. 27. 30 Action Create a LinkedIn Account for yourself Then go to the Questions section and answer some of the queries that are there which relate to your business.
    28. 28. 31 What is Twitter? Twitter is a free social networking and micro-blogging service that allows users to send/upload messages known as ‘tweets’ – text-based posts only allowing 140 characters to be displayed on a profile.
    29. 29. 32 Florist in Perth
    30. 30. 33 Action Open a Twitter account Find out whole the major twitter players are in your industry and follow them
    31. 31. 34 What is Facebook? . . is a free social networking website launched in 2004 and today has more than 500 million active users. Individuals or businesses can create a profile and join networks that are organised by city, workplace or educational institutions and then they can start adding friends and send messages.
    32. 32. 35
    33. 33. 36
    34. 34. 37 Action Open a Facebook Account and create a page for your business Define purpose of the page
    35. 35. 38 What is YouTube? YouTube is a video sharing website on which users can upload and share videos It is now the largest search engine in the world meaning now people go to you tube to see videos about things they are looking for instead of reading text. If a picture paints a thousand words, what Can video do?
    36. 36. 39 YouTube It’s like having your own tv station for your business Over 100,000,000 videos watched on YouTube every day ! My Business TV
    37. 37. 40 Personal Trainers
    38. 38. 41 Deliberate Action Open a free google account and create your own You Tube Channel for your business. Write a list of 3 How to Videos you can make
    39. 39. 42 Rule #1 – Listen Action - Set up Google alerts & Google Reader Rule # 2 – Engage Action - Answer Questions on Platforms Rule # 3 – Measure Action - Set up Google Analytics on your website Basic Rules of an effective Social Media Strategy
    40. 40. 43 Small Business Owners Who Successfully Use Social Media 1. Commit weekly resources to creating content and engaging in social media. 2. Have some methods of understanding how social media activity had an impact on business results. 3. Regularly generate content using blogs, Twitter, Face book or other social platforms. 4. Don’t try to do use every platform, instead focusing time and resources on the social media channels that drive the best results for their business. 5. Use social media to drive participation in offline events.
    41. 41. 44 Small Business Owners Who Successfully Use Social Media 6. Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide. 7. Leverage social media to position their company as a thought leader within their industry. 8. Provide clear calls-to-action and opportunities to generate leads and new customers using social media. 9. Use information and data from social media to drive business strategy. 10. Balance paid and organic search engine traffic.
    42. 42. 45 Have the knowledge, time and resources to do this yourself? Great ! If not hire a specialist and get your Online Social Media Strategy happening today!
    43. 43. 46
    44. 44. 47 Questions ? Queries ? Concerns ? Feedback? Stories ? Jokes ?
    45. 45. 48 How can I help you? 1. Twitter Workshop Sydney CBD on 29th of Nov for 2 hours 1. List of 50 Keywords & Competitor Analysis of your business 2. One on One Social Media Strategy and Content Plan 1. Free 30 Day Trial of Hubspot software
    46. 46. 49 See you Online !