Unit 15 - Pitch

1. Pitch
By Ashley B

2. Proposal
This is my proposal that
highlights my aims and
objectives that I will be
using in order to create
my poster that attract
the attention of my
target audience.

3. Draft layouts
• As you can see these are my hand drawn drafts for my print based media
poster. I have highlighted key parts that will be featured on my final posters and
I particularly like the one image as the design is a bit more simpler. When
creating the posters I will ensure that the text and information on the front
covers will be equally spaced so that all of the relevant information can fit on
the page.

4. Digital Draft layouts
Main headline
Main
image
Website Logos
Main headline
Main
image
Website Logos
Design

5. Mood Board
For my mood board I have decided to use some interesting and unique
retro/neon styled images as they interest and inspire me to create a similar
effect when creating my poster for the festival. I believe that the target audience
will also feel a similar way when seeing the festival poster and that will
therefore persuade them to go to the festival.

6. Campaign message
• Innovation is one of the UK’s leading festival/event
holders as their posters demonstrate what every
festival should be like. The use of the images and
colours helps to connote the idea of everyone
having and good time and having fun. The use of the
colour purple predominantly makes up the posters
main colour due to how it symbolises power and
extravagance. However, the main image located in
the centre of the poster depicts what the readers of
the poster should expect if they buy the tickets.
Additionally, this could also demonstrate how
popular and extraordinary Innovation’s festivals and
events can be. The style and colours used can also
show how unique this poster is compared to any
other competitive posters.

7. Photo shoot plan
This is my photo-shoot plan for my print based media product. As you can see this is where I
have planned out what I will be photography and what characteristics have to be included in
order to obtain the correct photo. The photos I take will be included in my poster so that
they can catch the eye of my target audience.

8. House style
• The house style will need to be associated with
neon colours and features. Because of this I will
be using bright and fluorescent colours such as
greens, blues and purples. It is important that
the colour scheme and style is kept the same in
order to make the recognition of the poster
easy fore the target audience. The text font and
style will also need to match the style which is
associated with neon. By doing this the target
audience will be able to get a taster of what the
festival will be like by only reader a little of the
text. The style and images on the poster will
need to suite the style and have relevance to
the festival. Because of this the use of the
colour purple will suite the image the most as it
will help to merge the image will the rest of the
poster.

9. Draft photos
As you can see above, these are a few of the many photos I have
taken to use for my poster front cover. What I will be doing with
the photos is editing them in order to make them look as if there
is a new DJ that attends new festivals in order to attract my target
audience.

10. Production plan

11. Budget summary
In order to have an advert put into a magazine it
would will need to cost roughly around £2000-£2500.
I believe that the advertising rate for Q magazine
would be the best to use as their circulation is
monthly and this is less costly to a weekly circulation
such as NME magazine. The cost of all of the
equipment and salaries on this page are a rough
prediction of what the costs would be to produce the
advertisement for the poster. The main investment
would need to be towards computers and not for the
main setup of the equipment. This is because the
majority of the work done would be towards editing
and adapting the advertisement.
Display Production
Full page FH £3500 Images £2500 net
Full page
ROP
£3000 Photo-shoot £2000 net
Half page £2000 Inserts
IBC and OBC £4000 Bound in £ 75
DPS FH £5000 Tip in £75
DPS ROP £4500 Loose insert £65
Staff Salary
Editors £30,000
Designers £25,000
Marketing £26,000
Photographers £20,000
Finance £20,000
Design £20,000
Human resource £20,000
Equipment Cost
Office space £200,000
Apple MacBook pro £1,300
Adobe creative cloud £1,500
Cameras x3 £1,334

12. Risk assessment
Photography risk Assessment
Before taking any of the photos of the model I will need to ensure that I have
permission to take pictures of them. To do this I decided to print a consent form
that the model could fill out and that would give me permission to take pictures
of them and use the images on the poster. This consent form gave me legal
evidence to take pictures of the subject and use the images for the poster.
Background Risk Assessment
Before taking any of the images of the subject I need to ensure that the overall
set up of the background and foreground is safe for the subject and myself. The
proper risk assessment of the area ensures that the area is safe and the photo
plan can begin.
Software Risk Assessment.
When editing and changing the images it is important that the applications that
are being used are safe and straight forward to use. In order to to resize the
image and change the brightness I will need to use the array of tools that photo-
shop has to offer in order to create the perfect poster.

13. Location Recce
Before taking any photos would
need to complete a location recce
in order to ensure that the model
and the setup of the background
will go to plan. In order to achieve
the best photo and obtain the
best results I will need to
complete the location recce so
that not hazards or potential risks
occur.

14. Regulatory & Legal, Ethical Issues
• A watermark helps with any poster copyright issue due to how specific and complex the icon is.
This icon can be seen as the posters unique symbol that is made up of a plethora of colours that
can only be detected by a reflected light.
• The Data Protection Act (DPA) was developed to control how personal a customers information is
used by organizations or government bodies. It protects people and lays down rules about
how data about people can be used. The DPA also applies to information or data stored on a
computer or an organized paper filing system about living people. Organizations that do not adhere
to the rules set out by DPA risk prosecution by the Information Commissioner’s Office (ICO) where
fines can reach up to £500,000 and even imprisonment.
• Ethical issues: When a festival poster is being produced it is very important that the company
follows strict rules and consider consequences of its release. It is also important that the poster
realizes the consequences of targeting a specific culture or religion that might seem vulnerable. If
the brand does not consider ethic groups such as age, gender and sexual orientation then this can
effect the brands reputation and lead the target audience to not buy or visit any of the brands
tickets or events. This regarding Innovation leads to the conclusion that their brand does not have
any copyright symbols on their logo. Their legal and ethical signs on their print based
advertisement does not have

15. Copyright
• Copyright law: has been set up in order
to protect creators and their work. Ant
content that I not protected by this
copyright can be used by anyone
without the authors consent. Content
that is copyright protected can prevent
others from using their work without
their permission, otherwise the people
have to comply with eligible
prosecutions if caught. The 1998 Law
have now made that all original content
made by the creator should be
protected by copy right if someone was
to use it without their permission. By
doing so the users cannot claim the
authors work or righteous money.

16. Poster Designs
My posters link to my campaign message as they include bright and vibrant
colours that are guaranteed to catch the target audiences eye. The main
images in the center of the posters demonstrate what the readers should
expect if they decided to attend the festival. The information on each poster
hints to what the festival is like and why the reader should buy the tickets.