1. Digital Portfolios and profiles are becoming more and more important in today’s society.
Standing out in a unique way online is what is getting individuals hired on the spot. Holt is
general is a common last name. To have Ashley sitting in front of Holt really doesn’t help the
specific search when looking for myself, interests, hobbies and professional life online. In the
internet world, I am currently non-existent. With there being a famous chef named Ashley Holt
as well as a popular news anchor with the exact same name, standing out on the internet is
almost slim to none. No social media or personal unused profiles are retrieved during the search
at this point, nor am I an associate to anyone else’s profile(s.)
Future Career Goals Include:
5 Years:
 PR Professional in Special Events
 Planning my 3rd Annual Christmas event for a major city
 Preparing a brochure for local residents advertising upcoming events for the
following season
10 Years:
 PR Professional in Special Events
 Expanding and revamping prior engagements and major events
 Starting and creating new programs for local youth
In order to achieve these goals, my online persona has to increase and stand out in some
way. The following are ways to update and improve my social media outlets to better my
digital impression for future and prospect employers.
Facebook:
 Delete unprofessional content, materials and photos
 Adjust privacy settings
 Add work related content that involves hands on photos and reviews for events
previously worked
Instagram:
 Adjust privacy settings
 Add more videos and special event schedules with location, time and date
Linked-In:
 Add professional headshot
 Update work experience
 Add volunteer and special skills
 Include current school, major and status
 Create a blog for upcoming and past events worked
 List awards and certificates received for achievements in the PR department