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Using Facebook for Business


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Information Presentation that talks about using Facebook for your Business. Find out more at

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Using Facebook for Business

  1. 1. How to use Facebook for Business<br />Nikki Pope<br />Director of Public Relations<br />Softline Solutions<br />Young Chu<br />SEM Specialist<br />Softline Solutions<br />
  2. 2. Questions<br />
  3. 3. <br />
  4. 4. Agenda<br />
  5. 5. About Softline Solutions<br />
  6. 6. Solutions for your Online Marketing Needs<br />
  7. 7. Agenda<br />
  8. 8. Inbound vs. Outbound Marketing<br />Outbound Marketing- pushing your message out far and wide, hoping that is resonates with someone.<br />
  9. 9. The Problem with Outbound Marketing<br />The average Consumer is exposed to over 2,000 forms of outbound marketing per day<br />Everyday people are finding ways to block out this form of marketing<br />
  10. 10. Inbound vs. Outbound Marketing<br />Inbound Marketing- creating relationships with potential clients — drawing the business to you! <br />
  11. 11. What is Facebook?<br />is a social utility that connects people with friends and others who work, study and live around them. <br />
  12. 12. What’s the Big Deal?<br />400 million subscribers<br />Since January 2007 Facebook has added 250, 000 subscribers everyday<br />4th Most trafficked website on the internet today<br />Top Social search Engine<br />More than 55,000 networks<br />More than half of Facebook users today are out of college and a part of the growing demographic of 25 and up<br />
  13. 13. How could this Possibly work for business?<br />
  14. 14. Be Confident! You Do This Everyday…Offline<br />Meeting People<br />Building Relationships<br />Asking Questions<br />Building Trust<br />Building a Reputation<br />
  15. 15. Agenda<br />
  16. 16. The Personal Page<br />To create a business page you have to have a personal page<br />Take time to create your profile<br />
  17. 17. Profile Creation: What NOT To Do<br />Profiles are for People NOT Businesses<br />
  18. 18. Privacy Settings<br />
  19. 19. Build Your Network<br />Find people you know<br />Request their friendship<br />See their news feed<br />Create Networks<br />You can compartmentalize your friends so that certain friends can only see certain parts of your FB profile<br />Become an active, real person on Facebook<br />
  20. 20. Personal Page vs. Business Page<br />Friends vs Fans<br />Personal Profile vs. Business Profile<br />Personal Updates and Info vs. Business updates and Info<br />
  21. 21. Agenda<br />
  22. 22. Setting Up Your Business/Fan Page<br /><br />
  23. 23. Creating your Profile<br />
  24. 24. Adding Administrators<br />Set other people in your organization as an admin so they can add posts, photos, etc.<br />
  25. 25. To Publish or Not to Publish…<br />You can make your profile public when you are ready<br />
  26. 26. Agenda<br />
  27. 27. Become a Fan<br />Become a fan of your page, and the people on your profile will see that you are a fan of the page you created and will also become fans.<br />
  28. 28. 5 Ways to Promote Your Page<br />1. Create an engaging page<br />Videos<br />Blogs (rss)<br />Photos<br />Updated<br />Discussion<br />
  29. 29. 5 Ways to Promote Your Page<br />2. Take advantage of the viral nature of FaceBook with News feeds<br />3. Use your network to your advantage<br />Send opt in mailing list links<br />Include links to FB in your emails<br />Blog and tweet about your FB account<br />Post a link or badge on your website or blog<br />
  30. 30. 5 Ways to Promote Your Page<br />4. Optimize for Search- Facebook search is based on number of fans<br />5. Advertise on FB<br />
  31. 31. Agenda<br />
  32. 32. Too Many Pieces to Put Together?<br />
  33. 33. Softline Solutions can put the Pieces Together <br />
  34. 34. Free Gift For You <br />For attending we would like to offer you a free online analysis of your online presence. To schedule your appointment call or e-mail us!<br />1-888-335-2226<br /><br />Upcoming Webinar: <br />Blogging for Business<br />March 18, 2010<br />10 am PST<br />
  35. 35. Thank You <br />htttp://<br /><br /><br />Available to answer questions anytime online. Visit our website and select the live chat feature<br />