Social Media and You Using twitter, Facebook and LinkedIN to enhance your career and boost your business
Common concerns <ul><li>Feel like it’s “wasting time” </li></ul><ul><li>Uncomfortable mixing “personal” and “professional”...
Feel like it’s “wasting time” <ul><li>Once you get things set up, you can implement a solid social media strategy in about...
Uncomfortable mixing “personal” and “professional” <ul><li>The landscape of business has changed; social media has brought...
Can’t see relation to business <ul><li>Business is all about personal relationships and keeping in touch; social media pro...
Concerns about privacy <ul><li>Facebook gives you the ability to group friends into “lists” and restrict access to posted ...
Can’t keep track of everyone/manage time <ul><li>Once you get things set up, you can implement a solid social media strate...
Where to start
Start with your Goals <ul><li>Who do you want to meet? </li></ul><ul><li>How do you want them to interact with you? </li><...
Start with one site/tactic and branch out from there <ul><li>LinkedIn:  </li></ul><ul><li>Find and network with people fro...
Start with one site/tactic and branch out from there <ul><li>Twitter: </li></ul><ul><li>If you think in soundbites (think ...
Start with one site/tactic and branch out from there <ul><li>Facebook:  </li></ul><ul><li>Find and network with old friend...
Get Set up
Profile tips <ul><li>Picture: have a professional headshot </li></ul><ul><li>Pay attention to proper grammar and spelling ...
A good summary is: <ul><li>Short (about 1-2 paragraphs for Facebook and LinkedIn, 1-2 sentences on twitter) </li></ul><ul>...
When making connections <ul><li>Pay attention to grammar and spelling </li></ul><ul><li>Remind people how you know them an...
Recommendations <ul><li>Good recommendations build trust and credibility </li></ul><ul><li>Give them to people you’ve work...
Referrals <ul><li>LinkedIn is best used for research purposes; i.e. finding out about a person/company before you make con...
Maximize your Impact
Extend your profile <ul><li>Facebook Apps:  </li></ul><ul><li>Twitter App: updates your status based on twitter posts </li...
Extend your profile <ul><li>LinkedIn:  </li></ul><ul><li>Slideshare/Google Presentation: share presentation slides on your...
Manage your time and connections
Use third-party apps and aggregators to manage it all <ul><li>Seesmic (twitter, Facebook):  </li></ul><ul><ul><li>Support ...
Use third-party apps and aggregators to manage it all <ul><li>HootSuite (twitter):  </li></ul><ul><li>Organize key info in...
Thanks! Any questions?
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Social Media and You: How you can use LinkedIn, Twitter, and Facebook to build your business and your career

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Slides from a presentation given to the Boston Women's Network by Dani Nordin, founder of the zen kitchen, a Boston-MA design and marketing studio.

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Social Media and You: How you can use LinkedIn, Twitter, and Facebook to build your business and your career

  1. 1. Social Media and You Using twitter, Facebook and LinkedIN to enhance your career and boost your business
  2. 2. Common concerns <ul><li>Feel like it’s “wasting time” </li></ul><ul><li>Uncomfortable mixing “personal” and “professional” </li></ul><ul><li>Can’t see relation to business </li></ul><ul><li>Concerns about privacy </li></ul><ul><li>Can’t keep track of everyone/can’t manage time </li></ul><ul><li>Not sure where/how to start </li></ul>
  3. 3. Feel like it’s “wasting time” <ul><li>Once you get things set up, you can implement a solid social media strategy in about 30-60 minutes a day </li></ul><ul><li>Easy to implement during coffee breaks or when you need to take the focus off work for a minute </li></ul><ul><li>When mixed with in-person networking (for example, following up after an event), it can be a powerful and easy way to keep in touch with folks you’ve met </li></ul><ul><li>Social media works with your schedule; can be more productive (and more targeted!) than multiple in-person events </li></ul>
  4. 4. Uncomfortable mixing “personal” and “professional” <ul><li>The landscape of business has changed; social media has brought about an interest in openness and transparency </li></ul><ul><li>Sharing information about yourself as a person deepens relationships and builds trust more quickly; people hire folks they like and feel that they get along with </li></ul><ul><li>You don’t have to (nor should you) share anything online you wouldn’t share with a colleague, client or coworker </li></ul>
  5. 5. Can’t see relation to business <ul><li>Business is all about personal relationships and keeping in touch; social media provides tools to expedite that process </li></ul><ul><li>the zen kitchen’s web presence (including our website and social media activity) has resulted in several inquiries and new jobs from people met casually in an online setting </li></ul><ul><li>By engaging with prospects in a more casual, friendly way (i.e. “chatting” on Facebook, twitter), you gain trust and credibility with prospects without the pressure of being “salesy” </li></ul><ul><li>All of your social media activity adds to your findability online (Google searches, etc.) </li></ul>
  6. 6. Concerns about privacy <ul><li>Facebook gives you the ability to group friends into “lists” and restrict access to posted content based on said lists </li></ul><ul><li>Twitter gives you the option to lock your posts: you can easily have a “personal” account and a “business” account with the personal account locked </li></ul><ul><li>Again, you never have to (nor should you) share anything online that you wouldn’t share with a colleague or coworker </li></ul>
  7. 7. Can’t keep track of everyone/manage time <ul><li>Once you get things set up, you can implement a solid social media strategy in about 30-60 minutes a day </li></ul><ul><li>Third-party apps and aggregators make it easy to: </li></ul><ul><ul><li>extend your profile </li></ul></ul><ul><ul><li>group your social media friends into topic-specific lists (clients, friends, prospects, etc.) for easy skimming </li></ul></ul><ul><ul><li>help services work together to save time </li></ul></ul>
  8. 8. Where to start
  9. 9. Start with your Goals <ul><li>Who do you want to meet? </li></ul><ul><li>How do you want them to interact with you? </li></ul><ul><li>What do you want them to know about you? </li></ul><ul><li>Who do you already know that you want to connect to? </li></ul><ul><li>Where are they hanging out online? </li></ul>
  10. 10. Start with one site/tactic and branch out from there <ul><li>LinkedIn: </li></ul><ul><li>Find and network with people from a specific company </li></ul><ul><li>Keep in touch with professionals you met at an event </li></ul><ul><li>You prefer to keep things “strictly professional” </li></ul>
  11. 11. Start with one site/tactic and branch out from there <ul><li>Twitter: </li></ul><ul><li>If you think in soundbites (think quick, short) or tend to pass on links to interesting articles or videos you find on the Internet </li></ul><ul><li>Are willing to share a balance of personal and professional information </li></ul>
  12. 12. Start with one site/tactic and branch out from there <ul><li>Facebook: </li></ul><ul><li>Find and network with old friends, colleagues, etc. </li></ul><ul><li>Are comfortable taking a more personal, get-to-know-me approach to networking </li></ul><ul><li>Group friends into lists and specify which information they get to see – but still, be careful how much you share. </li></ul>
  13. 13. Get Set up
  14. 14. Profile tips <ul><li>Picture: have a professional headshot </li></ul><ul><li>Pay attention to proper grammar and spelling </li></ul><ul><li>Summary: focus on your ideal client + how you can help them </li></ul><ul><li>Work experience: focus on accomplishments, not duties </li></ul><ul><li>Get recommendations from colleagues on LinkedIn </li></ul><ul><li>Use Apps, status messages and other add-ons to keep profile fresh/keep colleagues informed of what’s happening </li></ul>
  15. 15. A good summary is: <ul><li>Short (about 1-2 paragraphs for Facebook and LinkedIn, 1-2 sentences on twitter) </li></ul><ul><li>Focused on the person you want to reach, not on you </li></ul><ul><ul><li>What are your ideal client’s needs? </li></ul></ul><ul><ul><li>How can you help them? </li></ul></ul><ul><ul><li>How does your experience relate to their situation? </li></ul></ul><ul><li>Includes info on awards, education, experience relevant to the work you want to be getting </li></ul>
  16. 16. When making connections <ul><li>Pay attention to grammar and spelling </li></ul><ul><li>Remind people how you know them and why you want to connect with them </li></ul><ul><li>Include your name, business name and URL in the closer </li></ul>Example “ Hi [name], this is [name] from [company]. We met at [event] recently and talked about [subject]. I noticed your profile on LinkedIn and wanted to extend a connection request. Thanks in advance, and hope you’re having a great week. Cheers, Dani Nordin :: founder/principal :: the zen kitchen :: http://tzk-design.com
  17. 17. Recommendations <ul><li>Good recommendations build trust and credibility </li></ul><ul><li>Give them to people you’ve worked with and you’ll usually get one in return </li></ul><ul><li>Only get recommendations from people you know well and/or have worked with directly; *never* get them from people you don’t know well </li></ul><ul><li>Ask for recommendations that show how your skills relate to the work you want to be doing </li></ul>
  18. 18. Referrals <ul><li>LinkedIn is best used for research purposes; i.e. finding out about a person/company before you make contact </li></ul><ul><li>Ask for referrals only from people you know well and trust - and preferably from people you’ve actually worked with </li></ul><ul><li>Never ask for a referral from someone you’ve just connected to </li></ul>
  19. 19. Maximize your Impact
  20. 20. Extend your profile <ul><li>Facebook Apps: </li></ul><ul><li>Twitter App: updates your status based on twitter posts </li></ul><ul><li>Notes App: import your blog into Facebook’s Notes section </li></ul><ul><li>Games and quizzes can be a great icebreaker </li></ul>
  21. 21. Extend your profile <ul><li>LinkedIn: </li></ul><ul><li>Slideshare/Google Presentation: share presentation slides on your LinkedIn profile </li></ul><ul><li>Blog Link/Wordpress: link your blog to your LinkedIn profile. </li></ul><ul><li>Answers, Jobs, Groups: start and continue conversations with people relevant to your areas of interest </li></ul>
  22. 22. Manage your time and connections
  23. 23. Use third-party apps and aggregators to manage it all <ul><li>Seesmic (twitter, Facebook): </li></ul><ul><ul><li>Support for multiple user accounts </li></ul></ul><ul><ul><li>Easily create user lists based on criteria you set </li></ul></ul><ul><ul><li>Can post to twitter and/or Facebook </li></ul></ul><ul><ul><li>Manage Facebook pages you have access to </li></ul></ul><ul><ul><li>Save twitter searches </li></ul></ul>
  24. 24. Use third-party apps and aggregators to manage it all <ul><li>HootSuite (twitter): </li></ul><ul><li>Organize key info in columns and tabs for easy skimming </li></ul><ul><li>Schedule tweets for later delivery (great for keeping timeline spaced well and sharing articles) </li></ul><ul><li>Support for multiple profiles </li></ul>
  25. 25. Thanks! Any questions?

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