Buzz 101

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Buzz 101

  1. 1. BUZZ 101 Maximizing Exposure of Your Business
  2. 2. Founder Delicious Buzz Tiffany Melone Welcome! E: [email_address] F: http://www.facebook.com/D eliciousBuzz T: @DeliciousBuzz Social Media Delicious Buzz Bonny Park E: [email_address] F: http://www.facebook.com/Delic iousBuzz T: @DeliciousBuzz http://deliciousbuzz.com/
  3. 3. TODAY’S BUZZ TOPICS <ul><li>Social Media for Business </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Yelp </li></ul></ul><ul><li>Digital/Internet Buzz </li></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Public Relations </li></ul></ul><ul><li>Questions & Answers </li></ul>
  4. 4. Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in . We need newsworthy B-U-Z-Z !
  5. 5. SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEO AND AUDIO. SOURCE: WWW.WIKIPEDIA.ORG MORE SIMPLY PUT: “ Social media is people having conversations online.”
  6. 6. What’s in your social media toolbox? <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>A Blog </li></ul><ul><li>Yelp </li></ul><ul><li>Mobile Marketing </li></ul>
  7. 7. Facebook is the largest social community with 800 million users today! There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events Chances are that a good % of your audience is on Facebook. Are you interacting with them?!
  8. 8. Business ‘Fan’ Page Personal ‘Friend’ Page <ul><li>Visible to everyone on the internet by default, Anyone can “Fan” the page to receive its news feed </li></ul><ul><li>View and track Page “Insights” (aka analytics) </li></ul><ul><li>Create a branded, customized, interactive (through html coding) social experience with a Welcome page and/or additional pages </li></ul><ul><li>Increase your business SEO </li></ul><ul><li>Set up a vanity URL or custom domain URL </li></ul><ul><li>Learn more here: https://www.facebook.com/business </li></ul><ul><li>More personal (upload personal photos, extensive bio info, personal videos and status updates) </li></ul><ul><li>Friend requests are sent and need to be accepted in order for a new friend to view much of your wall & personal info </li></ul><ul><li>More extensive privacy settings to share and/or hide certain items from certain friends </li></ul><ul><li>Friend profiles can only have 5,000 friends (!) </li></ul><ul><li>It’s actually against Facebook Terms to use a personal “Friend” page for business. If caught, Facebook has the right to delete your entire profile. </li></ul>
  9. 9. <ul><li>Sweepstakes </li></ul><ul><li>Contests </li></ul><ul><li>Coupons </li></ul><ul><li>Giveaways </li></ul><ul><li>Awareness and Exposure </li></ul><ul><li>Product launches </li></ul><ul><li>Audience voting </li></ul>PROMOTIONS
  10. 10. http://www.facebook.com/DeliciousBuzz
  11. 11. PAGE ANALYTICS <ul><li>Users </li></ul><ul><li>Interactions </li></ul><ul><li>Post Feedback </li></ul><ul><li>Active Users Breakdown </li></ul><ul><li>Demographics </li></ul><ul><li>Location </li></ul><ul><li>Interactions </li></ul><ul><li>... and more! </li></ul>
  12. 12. Big, small, local, national, corporate and nonprofit brands are all on
  13. 13. Let’s create a Business ‘Fan’ Page on 1.) Create a personal Facebook account (aka Friend page) - necessary to manage Fan Page(s) 2.) Once logged into your personal Facebook account, visit the ‘Create A Page’ link : http://www.facebook.com/pages/create.php 3.) Pick a good name that represents your business (it is borderline impossible to change your Fan Page name once created) 4.) Brand your Fan Page with a custom business profile image and an int eractive Landing/Welcome Page . 5.) Reach out to Fans, Friends, Cu stomers, Family, Neighbors, etc. to ‘Like’ your NEW Fan Page! 6.) Interact regularly with your social media community via status updates, photo posts, event invites, video uploads, etc. We recommend a bare minimum 3 posts per week, but prefer daily interaction. 7.) Think Long Term - It takes a good 3 to 6 months of regular interaction and outreach to start an online community.
  14. 14. Yelp aims to connect people with great local businesses and Yelp Business Accounts allow businesses to share information with the Yelp Community. Simply put, it's word of mouth -- amplified. Visit Yelp for Business HERE : http://biz.yelp.com
  15. 16. Visit Yelp for Business HERE : http://biz.yelp.com 1) Create an account or claim your business and fill out business info 2) Respond Constructively to Customer Reviews 3) Make offers and announcements regularly 4) Display Yelp badges on your website/blog/social media, etc. 5) Determine if you have the budget to advertise on Yelp. Advertising rates range from $300 to $1,000/month
  16. 17. PUBLIC RELATIONS (PR) : maintains your public image, whether you are a business, non-profit organization, a brand, or a high-profile person.   : It’s about identifying and communicating with audiences in ways that are effective and appropriate to both the audience and the message.
  17. 18. Public Relations services include: <ul><li>Defining and Identifying Your Public </li></ul><ul><li>Reputation Management </li></ul><ul><li>Experiential Marketing </li></ul><ul><li>Cause Marketing </li></ul><ul><li>Media Outreach </li></ul><ul><li>Relationship & Audience Building </li></ul><ul><li>Launch Campaigns or Events </li></ul><ul><li>Event Production </li></ul><ul><li>Social Media Community Building </li></ul><ul><li>Nonprofit and Community Relations </li></ul><ul><li>Partnerships & Sponsorships </li></ul><ul><li>Streamlining Messages </li></ul><ul><li>Copywriting </li></ul>
  18. 19. To boost PR : Be newsworthy <ul><li>Always be new, fresh and innovative. </li></ul><ul><li>Create a fun culture by having regular events, contests, promotions, etc. </li></ul><ul><li>Partner with local businesses, nonprofits or media outlets to cross-market. </li></ul><ul><li>Boost your image by getting more involved in your local community. </li></ul><ul><li>Ask your clientele what they want and then give it to them! </li></ul>
  19. 20. Overwhelmed?
  20. 21. CONTACT US TODAY! Let us help! [email_address] (858) 224-2460 http://www.facebook.com/DeliciousBuzz http://www.twitter.com/DeliciousBuzz http://deliciousbuzz/buzz http://linkedin/company/DeliciousBuzz
  21. 22. [email_address] (858) 224-2460 20% off any one A La Carte service (including copywriting, media kit creation, social media branding, etc. 20% off your first month of a PR or Social Media Management Campaign 10% off Event Services (coordination, production, and more) Delicious Buzz for DEMA Members ONLY! Valid for services booked in October 2011

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