2. What makes me, me? Well for starters it would
have to be my open personality. I come from a
family with a rich military background that makes
it easy to be an outgoing person because of the
amount of moving I have done throughout my
life. My passion and goals almost go hand in
hand as I am an avid photographer who loves
sports. With that my goal is once I retire from the
military, I would like to either work with a sports
team or news agency on sports media so I can
do photos during sporting events.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Sports Information Director
• Manager Social Media
• Social Media Coordinator
BRAND ARCHETYPE - Upon
taking the Brand Archetype quiz and
finding out I am the “Girl/Guy Next
Door” type I can agree. I do tend to
be the more outgoing, friendly and
relatable person. I think creating a
relatable presence will attract more
people to this organization.
Sports Photography for Sports Media
4. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Work as a photographer for the 2026 World Cup
‣ Build up the reputation and credentials through major
sports leagues or college to get the ability to work for a
news outlet or FIFA as a photographer. Ideas to help
would be atleast 5 major pro sporting
events(NFL,NHL,MLB,MLS) or 5 NCAA D1 events.
Mid Term: 2030
• Get a job as an assistant sports media director
‣ Through photography work with some nonprofit sports
organization to build a portfolio of work done as a sports
media representative. Preferably 5 organizations in 5
years.
Long Term: (2035)
• Be hired as a sports media director for a major organization.
‣ With working over 5 years as an assistant sports media
director I would hope to have covered some major events
that would allow me to move into a role of an organizations
Sports Media Director.
5. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Photography
SOFT
HARD
Novice / Adept / Expert
Web Design Novice / Adept / Expert
Communication Novice / Adept / Expert
Time Management Novice / Adept / Expert
Story Telling
SOFT
HARD
Novice / Adept / Expert
Creative Design Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Multi-tasking Novice / Adept / Expert
6. I help teams to engage with fans by taking
photos, video and posting about the team.
PROMISE
7. CREDENTIALS
Work Experience:
• United States Army. Noncommissioned
Officer. Leading various task and projects
with countless personnel.
Education:
• Sports Media and Marketing, B.S., Full Sail University (2025)
Awards:
• Volunteered with local sports teams with
my photography skills to help them create
their social media presence.
8. BRAND POSITION
For Sports Teams who lack a sound social media
presence, I provide HUMOR, GRIT, AND
CREATIVE SKILLS because OF MY LOVE AND
PASSION FOR SPORTS AND MEDIA
CREATIVITY.
9. NETWORKING &
MARKETING
Industry Events & Organizations
• Savannah Sports Council
‣ January 2024 Savannah GA
• Savannah Clovers FC
‣ March 2024 Savannah GA
• Southeastern Conference sports media
‣ 2025 Georgia
Digital Marketing
• Primary Content: I will create story telling content by taking
photos and posting them to set a mood or point about what
event(s) I happen to cover.
• Primary Tools: Between facebook, Instagram and Twitter I
think posting with tags to all major outlets will help push my
content.
• Website: I think just having it as a backstop for a portfolio
when I try to link into new organizations will be helpful.
Picture of You
Goes Here
10. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to work with a mentor who is currently
already in the field that I am trying to work into. Having
that will help me to understand what will be asked of me
over time.
Formal Education
• Sports Media and Marketing BS. 2025
Technical Skills
• Web Design basics. September 2023
• Photography 101. June 2018
• Story telling. Oct 2024
Soft Skills
• Team working. March 2010
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
