The document analyzes how gender, youth, ethnicity, place, and social class are represented in music videos by Maroon 5, Arctic Monkeys, and Imagine Dragons. For Maroon 5's "Harder To Breathe" video, it notes the band members are portrayed as creative, successful, and safe through techniques like long shots and special effects. Arctic Monkeys' "R U Mine?" depicts the band as fun and youthful through shots of girls in a car and a handheld camera to make the audience feel like they're along for the ride. Finally, Imagine Dragons' "Radioactive" shows aggressive men enjoying a fight, promoting danger and masculinity, with a pink teddy bear defeating a

1. Artist/Band How are some or all of the
following represented:
Gender, youth, ethnicity,
place, social class.
What ideologies are
promoted about these
people and places.
What significant techniques
are used to achieve this.
Maroon 5 – Harder To Breathe. Gender: portray as creative, working
together, successful,
Promoting the ideology of safe,
masculinity, not offensive
Long shots are used to reveal of the
band playing together. Emphasising
their team spirit which audience can
relate to.
They have a lot of special effects in
their videos. Are used to give a
comedic value which reinforces
their safety.
The use of colours are black, blue
and grey are used to give the men a
mature level. So if they used a pink
or yellow it will become feminine.
Arctic Monkeys – R U Mine? Gender: they are portrayed as fun,
creative.
Youth: They have girls in the car and
are enjoying themselves. They seem
to be immature because they’re
playing about in the car.
Long duration edits are contributing
to realism
Handheld camera- it makes the
audience feel like they're in the car
with them.
The car is a key prop is used as a
sense of movement. They are going
somewhere/ going on a journey. As
part of mise en scene.
Imagine Dragons - Radioactive Gender: the men in the video are
shown to be aggressive and enjoy
watching two people fight.
They’re promoting the ideology of
not being safe to be around.
Aggressive and dangerous.
In the video it shows a pink teddy
bear that is shown to be feminine to
be able to defeat a masculine
person.
The narrative takes up the majority
of the video, and as result we don’t
get to see much of the band
members except for the lead.