Brief Analysis of how Apple Inc. came to be.

1. Apple Inc.
Flying high since Newton!

2. Apple Inc. Current Profile
Name Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue $ 156.508 billion (2012)
Area served Worldwide
Headquarter California, United States.
Total number of employees 72,800

3. Mission Statement
"Apple is committed to bringing the
best personal computing experience to
students, educators, creative
professionals and consumers around
the world through its innovative
hardware, software and Internet
offerings."

4. Vision Statement
We are “committed” in producing
high quality products and providing
high quality service thus setting high
industry standards for other
competitors.

5. Apple was started by

6. Steve WozniakSteve Jobs
To raise enough money they sold…

7. It started out from this

8. Launch of the iPod:
One of the most important innovation in the
past decade was the iPod.
The iPod has been central in changing the
way people listen to music.
It defined a broad access point for its
target market – music lovers who wanted
their music, whenever and wherever.

9. Launch of the iPod:
Apple next-largest product launch
after the iPod was the iPhone,
which entered the market in 2007
and set the stage on fire,
with its impressive features.
Its sales skyrocketed and sold its
millionth iPhone in its first quarter.

10. iMac
iPod iPod Nano
iPad
Mac Book Air iPhone 4s iPhone 5s iPhone 5C

11. iPod
42%
iPhone
23%
iPad
10%
AppleTV
<1%
Macintosh
Computers
25%
From Where Apple is Making
Money

12. 0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
FY
2002
FY
2003
FY
2004
FY
2005
FY
2006
FY
2007
FY
2008
FY
2009
FY
2010
FY
2011
FY
2012
Financial history - Net Sales (in Million)

13. Even bigger than the GDP of
100 other countries

14. Global Market Share

15. Current Growing Products of Apple are…
iPads
iPhones

16. APPLE BRAND STRATEGY MODEL

17. Apple enjoys tremendous brand loyalty

18. How to THINK DIFFERENT
Conclusion
For more than 35 years Apple Inc. has been a
trendsetter company and has been able to
foresee the future of domestic computers and
consumers electronics, it will be continuing the
same strategy because Apple Inc. stands for
Innovation and Apple knows,

19. Summary
History
Mission & Vision
Company Profile
Market Share
Conclusion

20. Stay Hungry, Stay Foolish.
Think Different

21. Reference Sources
• http://www.businessinsider.com/15-amazing-facts-about-apple-2010-10?op=1
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-
Statements/Apple-Inc--Mission-Statement.htm
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.html
• http://www.marketwatch.com/investing/stock/aapl/financials
• http://www.slideshare.net/marconivr/apple-history