This Presentation describes the different strategies used by Apple in the International market, across the globe. Slides would be very useful to the students of International Business.

1. Marketing Strategies Of
APPLE.
“THINK DIFFERENT”
1/21/2021 Prepared by : Sheel R. Vora

2. The Secret to Apple's Marketing
Genius -
(Hint: It's Not Marketing)
1/21/2021 Prepared by : Sheel R. Vora

3. 1. Apple Knows Their Audience and Talk to
Them in Their Language.
 Everything about the Apple brand suggests that “less is more”
and be Specific.
 Apple advertising stands in direct contrast to many of
competitors like Blackberry, Nokia, or Samsung.
 Apple customers won’t find words like megabytes or
gigahertz. They find words they know and understand:
“edge to edge glass”
“retina display”
“LED backlighting”
1/21/2021 Prepared by : Sheel R. Vora

4. 2. Apple is absolutely not competing on price.
 Apple uses different pricing strategy that other
companies don’t.
 Competing on price can actually hurt your business , and
Apple knows this and has never wavered on its pricing
strategy.
 Apple focuses on their UVP (unique value
proposition), which is beautiful design that works right
out of the box with ever-smaller packaging.
1/21/2021 Prepared by : Sheel R. Vora

5. 3. Keep It Simple
 Very few brands understand the importance of simplicity as
much as Apple does.
 More isn’t always better.
 Apple use simple, direct words and they continually stress the
benefits that consumers absolutely need and will be thrilled
by.
1/21/2021 Prepared by : Sheel R. Vora

6. 4. The “Golden Circle” Marketing Method (used by Apple)
1/21/2021 Prepared by : Sheel R. Vora

7. How Apple Changed the World !
A little experiment to see which computer people own the most on
Facebook.
1/21/2021 Prepared by : Sheel R. Vora

8. SWOT Analysis Of Apple !
1/21/2021 Prepared by : Sheel R. Vora

9. SWOT – Strengths and weaknesses
 Strengths :
Globally Iconic
Top technology
Brand of choice
Effective rapid innovation
processes
 Weaknesses :
Failure of Apple maps.
High Price Products
Limited
Advertisements and
Promotions
Unfair business practices
1/21/2021 Prepared by : Sheel R. Vora

10. SWOT – Strengths and weaknesses
 Opportunities :
 Consistent Customer
Growth
 Qualified Professionals
 Expansive Distribution
Network
 Utilize Artificial intelligence
 Threats :
 Coronavirus Outbreak
 Supply Chain Disruption
 Increasing Competition
 China Tariffs
1/21/2021 Prepared by : Sheel R. Vora

11. Conclusion :
 One of the fastest ways to achieve any goal is to model those
who’ve successfully achieved that same goal before.
 Apple, the app store and their retail shops are a role model
for any smart modern brand that wants to create a raving fan
base and super-loyal customers who will refer their friends
and family members.
1/21/2021 Prepared by : Sheel R. Vora

12. 1/21/2021 Prepared by : Sheel R. Vora