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Apple inc

Apple inc

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Apple inc

  1. 1. CONTENTS COMPANY HISTORY STEVE JOBS APPLE INC. AFTER STEVE JOBS’DEATH COMPANY VISION AND MISSION STATEMENTS, CORE COMPETENCIES, VALUES AND STRATEGIES Loading…
  2. 2. incorporation  American multinational corporation headquartered in Cupertino, California.
  3. 3. OXS IOS Operating System iWork creativity and productivity suites  iTunes Media browser Safari Web browser  iLife CONSUMER SOFTWARE
  4. 4.  1976 Apple Computer is founded by Steve Jobs and Steve Wozniak in garage of Jobs’ parents in Silicon Valley.  1977 APPLE II, the company’s first successful computer  APPLE LISA, first computer to use a mouse driven GUI H I S T O R Y
  5. 5. H I S T O R Y  1983 The CEO of Pepsi Cola John Sculley was recruited by Steve Jobs to focus on MAC.
  6. 6. H I S T O R Y  1984 MAC Computer was released.  1985 Apple’s stock price dropped and conflicts between CEO John Sculley and Steve Jobs broke out. Steve Jobs then left Apple.
  7. 7.  1996  Apple has been losing money for a decade. December 1996, Apple bought the NeXt software company.  1997  Steve Jobs became the interim chief. H I S T O R Y
  8. 8. H I S T O R Y  1998  iMac was launched.
  9. 9.  January 2000 He was announced as the new CEO and Apple became what it is today  2001  iPod is launched expanding Apple’s portfolio. H I S T O R Y
  10. 10. H I S T O R Y 2003 iTunes is released and Apple becomes a major player in the online music industry. 2007 iPhone is launched.
  11. 11. H I S T O R Y  2008  MacBook was launched.
  12. 12. H I S T O R Y 2010 - Apple released both iPad and Apple TV - App store is launched.  2011 Due to his illness, Jobs steps down as CEO of Apple, leaving the position to Tim Cook.
  13. 13. - born of Feb. 24, 1955 - dropped out university after just one term - started working at a video game manufacturer - founded apple on 1977 but left it on 1985 - started the company Next Inc. * introduced a desktop computer, how but failed. S T E V E J O B S
  14. 14. S T E V E J O B S  Pixar animation studios was formed on 1986 * sold the company to the Walt Disney Co. for $7.4B in stock on 2006.  On Aug. 2011, he resigned as the CEO but still continued to work as Chairman of the Board.
  15. 15. STEVE JOBS AS A PERSON AND AS A LEADER  Employees describe him as a tyrant, that they feared meeting on the elevator  Known for publicly expressing his opinion about competitors & former colleagues.  Perfectionist
  16. 16. STEVE JOBS AS A PERSON AND AS A LEADER  He was a skilled speaker.  He had a high standard in everything and attention to details.  A Charismatic and Authocratic Leader
  17. 17. APPLE AFTER STEVE JOBS’ DEATH
  18. 18. o Tim Cook (former COO) was chosen by Steve Jobs to replace him as the new CEO of Apple Inc. o Apple’s overall structural configuration has not significantly changed with the company’s activities still centered the CEO and a few executive reshuffling.
  19. 19. • Slowdown in product and design innovation • Declining brand image and reputation • Growing competition and Eroding profit margins • Leadership turnover and cultural change CRISIS IN LEADERSHIP
  20. 20. Other ways, Apple Inc. has changed since Steve Jobs death. 1. Apple has become more shareholder-friendly. 2. Apple has temporarily slowed down on focusing on the net big thing. 3. Apple’s financial results have become more mixed.
  21. 21. FINANCIAL RESULTS FROM JULY 2013 TO JUNE 2014
  22. 22. WHAT HAS NOT CHANGED? 1. Apple stays aggressive with control over products 2. Apple continues to make its own luck
  23. 23. APPLE INC. VISION AND MISSION STATEMENTS CORE COMPETENCIES CORE VALUES AND BUSINESS STRATEGIES
  24. 24.  set a dynamic and compelling view of the corporation at some point in the future  answers the question "What do we want to become?"
  25. 25. "to make a contribution to the world by making tools for the mind that advance humankind" ‘s VISION
  26. 26.  defines what the corporation does, who it serves and how it serves (creates value for) its clients.
  27. 27. ‘s MISSION "Apple designs Macs, the best personal computers in the world, along with OSx, iLife, iWork, and professional softwares. Apple leads the digital music revolution with its iPods and iTunes Online Store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices.”
  28. 28. a defining capability or advantage that distinguishes an enterprise from its competitors. CORE COMPETENCY
  29. 29. ★ Product Differentiation  Apple diversify its products in such way it competitors would barely even get a whiff of what is happening in the technology world. ‘s CORE COMPETENCY
  30. 30.  Innovation  Differentiated products  Superior Quality  Brand loyalty  Dedicated and very good R&D Department STRENGTHS WEAKNESSES  High Price  Niche Market, Less Penetration  Cannibalization
  31. 31. OPPORTUNITIES  Fast growing Industry (Customer Electronic Industry)  Technological Innovation  Extend new product to loyal customers THREATS  Extensive Competition  Substitute Products  Economic Downfall
  32. 32.  Empathy for customers Aggressiveness  Positive Social Contribution  Innovation/Vision  Individual Performance  Team spirit  Quality/Excellence VALUES
  33. 33.  Innovative Product designs and technology Analyze Competition Building Compatible experiences (digital hub) Optimize Distribution Creating the buzz Maintaining Secrecy Limited Product lines Minimum Advertised Price - prevents retailers from competing directly with Apple's own stores STRATEGIES

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