Apple's brand personality

84,128 views

Published on

Analyze how's Apple perceived.
If Apple became a person, what kind of person would be?

This is just an opinion from me.
Thank you for these following informations

- http://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes/

- http://www.marketingminds.com.au/branding/apple_branding_strategy.html

Published in: Education

Apple's brand personality

  1. ASSIGNMENT 1 BRAND PERSONALITYAD3101 Principles of Marketing Communications Academic Year 1/2011 by Nannapat Keawjieranai 5211500 section 403
  2. APPLE
  3. iPad iMac White Grey Innovative Imaginative iPhone Macbook Air OS X Graphic-Design Younger ExpensiveNew innovation Macbook New Generation Hi-So User-Friendly GUI Classy Luxury Sleek Product Design Exclusive-Quality iPod Steve Jobs Cool
  4. WHAT IS APPLE,THEN?• The Apple brand is leading amongst several highly competitive markets, including the computer industry with its Macintosh computers, the consumer electronics industry with the iPod, the smart phone market with the Apple iPhone, and presently, the tablet market with the Apple iPad.• Apple’s branding strategy focuses mainly on emotions. It centers on a person’s lifestyle, imagination, his passion, hopes, dream and aspiration, and lastly empowering the people through technology.• The Apple brand personality emphasizes on making people’s lives easier and it is a company with a genuine connection with its customers.
  5. Apple’s Personalities Stylish Cooleasy-going Intuitive Friendly innovative Casual
  6. IF APPLE BECAME A PERSON ? ?
  7. Teenager, Younger [Y Generation] Simple & Bachelor degree UP Clean-looking Multimedia Creative AUDI / Freelancer BMW / Porsche / Pop Music MINI Masculine COOPER Urban-Living Friendly Freedom Technology-Lover Trendy Fast-Food/Franchised Easy-Going Restaurants Out-of-the-box UNIQUE Thinking Bio-Organic FoodGood-Looking twice a week Salary 50,000 baht up
  8. HELLO, I’M MAC.
  9. APPLE PERSON IS....
  10. APPLE PERSON IS....
  11. APPLE PERSON IS....
  12. APPLE PERSON IS....
  13. APPLE PERSON IS....
  14. APPLE PERSON IS....
  15. APPLE PERSON IS....
  16. APPLE PERSON IS....
  17. APPLE PERSON IS....
  18. APPLE PERSON IS....
  19. APPLE PERSON IS....
  20. APPLE PERSON IS....
  21. APPLE PERSON’S TOUCH-POINTS E-mail Whatsapp iCloudsiMessage Facetime iPhone Twitter iWork.com Facebook
  22. APPLE PERSON’S TOUCH-POINTS
  23. APPLE PERSON’S TOUCH-POINTS
  24. APPLE PERSON’S TOUCH-POINTS
  25. APPLE PERSON’S TOUCH-POINTS
  26. APPLE PERSON’S TOUCH-POINTS
  27. APPLE PERSON’S TOUCH-POINTS
  28. APPLE PERSON’S TOUCH-POINTS
  29. APPLE PERSON’S TOUCH-POINTS

×