Apple Inc. earns US$300,000 per minute through innovative products. Tim Cook believes Apple's purpose is making great products. Apple is unique in its focus on innovation through identifying consumer needs, incremental improvements, and cultivating new ideas within employees. The iPod, iPhone, and iPad launches were significant for Apple's strategy, demonstrating innovative design, marketing, and creating new consumer bases. While Apple continues to transform industries, its future focus may include environmental innovation, accessibility, and new technologies.

1. APPLE INC.

2. US$
300,000
per minute.
This is the earning of
Apple.

3. ‘
‘We believe that we’re on the face of the earth to
make great products, and that’s not changing.’
- Tim Cook

4. What makes Apple
‘The Apple’ ?
‘Innovation’ that
Inspires.
‘Think Different’
attitude.

5. Malibu sunset
Apple’s product launches over the past decade have been
monumental.

6. ● Ability to identify consumer needs and
quickly seize new market opportunities
● Focus on Incremental Innovation
● Emphasis on organic growth
● Effective innovation system stimulating new
ideas within employees
● Positive attitude towards risk taking
We believe in saying no to thousands of projects, so that we
can really focus on the few that are truly important and
meaningful to us.

7. From the people who create at one of the world’s largest innovation hub.

8. Apple’s brand equity and innovative designs have made the consumer
adoption process so easy from creating awareness to adoption.

9. Apple’s innovative products has it all :
● Relative advantage in terms of innovation.
● Compatibility which satisfies expected need
levels
● Complexity yet simplicity of products
● Divisibility
● Communicability and social approval

10. Apple’s commitment to innovation is cultural and not process driven which makes it unique.
Hence, no company is comparable to Apple in this regard.

11. The company that
transformed the
way people live
topped Fortune’s
Most Admired
Companies list
every year from
2008 to 2014.

13. Iipip
ip
ippo
● iPod exemplified Apple’s innovative design skills.
● Combination of shrewd product innovation and
clever marketing helped expand consumer base.
● Perceived as ‘Cool and not beyond the reach of
anyone who enjoyed music.’
● Created a halo effect
● Effective push and pull advertising strategies

14. iPhone and iPad launch proved significant to Apple’s
new-product development strategy. How?

15. iPad offered multi-touch interaction with multimedia
formats including newspapers, e-books, photos, videos,
music, word processing documents, video games, and most
existing iPhone apps.
iPad Air and iPad mini empowered customers like never
before to do anything.
iPhone revolutionized the smartphone industry with its
camera quality, facial recognition, design simplicity, homw
button, front sensor, etc.
ios apps have now become a status symbol.

16. In 2007, iPhone was awarded as
the “Invention of the Year” by
Times Magazine
In 2012, Apple sold 3,40,000
iPhones per day.
Apple’s iPhone has higher sales
as compared to everything
being sold under the label
‘Microsoft’.

17. What’s next for Apple?

18. Apple designs Macs, the best personal computers in the
world, along with OS X, iLife, iWork and professional
software. Apple leads the digital music revolution with its
iPods and iTunes online store. Apple has reinvented the
mobile phone with its revolutionary iPhone and App
Store, and is defining the future of mobile media and
computing devices with iPad”.

19. ● Innovation in
environment
● Development of
robotic technology
● Developing products
that are accessible to
all people be it
physically or
economically
disadvantaged

20. SUMMARY:
What is so unique about Apple inc.
What makes Apple so good at innovation.
How important were iPod , iPad and iPhone launches
for Apple’s new product development strategy
What is next for Apple.

21. This presentation was made by Mehak Jain, LSR under
the guidance of Professor Sameer Mathur, IIM Lucknow
during a marketing internship.