This presentation is an integral part of SEMrush webinar For full video: https://youtu.be/PKXxh8NHiU0

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How to collaborate on content...
for quality, traffic and fun!

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1. Mention them in your content
2. Ask for a contributor quote
3. Include them in an expert roundup
4. Invite them to guest post
5. Deep dive
5 Ways to Collaborate

3. “Hi, Jen! Would you like to
contribute a quote to this article?”

4. “Hi, Jen! Would you like to
contribute a quote to this article?”
“Sure, Andy! No problem.
How does this sound?”

5. “Hi, Jen! Would you like to
contribute a quote to this article?”
“Sure, Andy! No problem.
How does this sound?”
“This is perfect. Thanks, Jen!
I’ll let you know when this is live...”

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7 Things to add to every testimonial

8. Beware the testimonials page

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When you say it, it’s marketing.
When they say it, it’s social proof.

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Optimized for search...

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Optimized for social...

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How many people are waiting
for your article to go live?
Make sure it’s not zero.

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An ally in creation is an ally in promotion.

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If you’re not making friends,
you’re doing it wrong.