This document discusses best practices for website migrations. It covers 10 key steps: 1) planning, 2) pre-migration preparation, 3) pre-migration testing, 4) redirect planning, 5) launch, 6) post-migration review, 7) post-migration follow up, 8) post-migration monitoring, 9) evaluating success, and 10) types of migrations. For each step, it provides guidance on important technical SEO tasks like setting up analytics, testing redirects and structured data, and ensuring the new site is properly indexed. The overall message is that careful planning, testing and post-launch monitoring are essential to a successful migration.