Content is King, and Culture is his Army: How Corporate Culture Builds Social Engagement
•Download as PPTX, PDF•
1 like•451 views
Are your employees engaged and motivated to share your social messages? Is your corporate content carried forward by enthusiastic brand advocates, or is it broadcast to your social channels, only to be met with deafening silence? If you’ve been busy creating killer content, and actively sharing it across social networks, but simply haven’t had the traction you’ve hoped for, it may be time to reconsider your strategy. Content may be king. But culture is the king’s army. It’s time to align and activate your forces. Hear from veteran marketing leader and social media expert, Jennifer Zick, as she explains how a vibrant corporate culture can exponentially increase your social engagement. Learn how to: Rally your troops (employees, partners, and friends) Build culture-rich campaigns Move forward with “Ready, Fire, Aim” boldness And reward results to inspire continued engagement
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to Content is King, and Culture is his Army: How Corporate Culture Builds Social Engagement
Similar to Content is King, and Culture is his Army: How Corporate Culture Builds Social Engagement (20)
Recently uploaded
Recently uploaded (20)
Content is King, and Culture is his Army: How Corporate Culture Builds Social Engagement
- 1. Content is King, and Culture is his Army How Corporate Culture Builds Social Engagement @JenniferZick Jennifer Zick - @jenniferzick CMO, PwC Salesforce Practice
- 2. @JenniferZick WHO IS JENNIFER ZICK? And what qualifies her as a social media rock star?
- 3. @JenniferZick Me and my posse.
- 4. My marketing career started here… @JenniferZick
- 5. @JenniferZick THE CONTENT ERA And what it taught us
- 6. @JenniferZick Content is King…Right?
- 7. @JenniferZick What We Learned
- 8. @JenniferZick What We Learned
- 9. @JenniferZick What We Learned
- 10. CULTURE IS THE KING’S ARMY Activating your culture to inspire the troops @JenniferZick
- 11. @JenniferZick Culture is the King’s Army
- 12. @JenniferZick What is Culture? The attitudes and behavior characteristic of a particular social group. The cultivation of bacteria…in an artificial medium.
- 13. @JenniferZick Articulating Your Culture CONCLUSION: When it comes to culture, the more circular and colorful, the better. ;)
- 14. @JenniferZick Accentuate…Authentically. The same is true for your business.
- 15. @JenniferZick Cultural “VIBE” Cultural Traction™ and VIBE-rating trademarks of Added Value.
- 16. @JenniferZick Top Cultures “It’s not just about diving into the cultural conversation; it’s all about refreshing the brand in a way that is culturally relevant but doing it in a way that stays true to who you are.” – Maggie Taylor, CEO of Added Value North America “10 Most Culturally Vibrant Brands”, Forbes, March, 2013
- 18. RALLY YOUR TROOPS Waving the cultural flag and assembling the team @JenniferZick
- 20. @JenniferZick The Wisdom of the Crowd
- 21. SME & ME = Content Teamwork @JenniferZick THIS IS SME. Wealth of information. Thought leader. Willing to contribute. I give our brand VALUE. THIS IS ME. Access to audiences. Communication leader. Ready to distribute. I give our brand a VOICE. SME: Subject Matter Expert ME: Marketing Expert
- 22. @JenniferZick It’s a Content Party!
- 23. @JenniferZick Content Party Rules 1. Everyone is invited. Yes, I’m looking at you. 2. Participation is optional. Unless it’s required. 3. All ideas are welcome. Not all will be included. …Love ya! 4. Marketing owns the content strategy. But we’re open to ideas! 5. Marketing owns the editorial calendar. You can see it anytime. 6. Marketing owns all editorial rights. It’s nothing personal. 7. The company owns the content. But maybe we’re cool with you also publishing on your blog.
- 24. @JenniferZick It’s a Team Effort
- 25. @JenniferZick Learn & Adjust
- 26. CULTURE-RICH CAMPAIGNS Showcasing your authentic culture through content @JenniferZick
- 27. Just Say No…to Stock Photography @JenniferZick
- 28. @JenniferZick Keeping it Real
- 29. @JenniferZick Keeping it Real
- 30. @JenniferZick Keeping it Real
- 31. @JenniferZick Keeping it Real
- 32. @JenniferZick Keeping it Real
- 33. @JenniferZick Keeping it Real
- 34. @JenniferZick When Content Lacks Culture…
- 36. @JenniferZick Build Internal Capabilities
- 37. READY-FIRE-AIM (REPEAT) Progress over perfection, everyday. @JenniferZick
- 38. @JenniferZick Progress Over Perfection
- 39. @JenniferZick Quality ALWAYS Matters
- 40. @JenniferZick Wise Eats Smart for Breakfast
- 43. @JenniferZick REWARD PARTICIPATION Worry about results later.
- 44. You Really Can’t Say it Too Much… @JenniferZick
- 45. @JenniferZick WAR VS. BATTLE Keeping a long-range perspective
- 46. @JenniferZick Keeping a Long-Range View
- 47. Let’s Connect: Twitter: @jenniferzick LinkedIn: in/jzick Email: jennifer.zick@gmail.com @JenniferZick
Editor's Notes
- What we think matters, doesn’t matter. Sticky little morsels are the good stuff. Rethink, re-purpose big, heavy content. Frequency, quality, consistency.
- What we think matters, doesn’t matter. Sticky little morsels are the good stuff. Rethink, re-purpose big, heavy content. Frequency, quality, consistency.
- What we think matters, doesn’t matter. Sticky little morsels are the good stuff. Rethink, re-purpose big, heavy content. Frequency, quality, consistency.
- ARTIFICIAL = Bad news. AUTHENTIC =
- Lots of models…They all led me to one very important conclusion. Keep everything circular, interconnected, and very colorful.
- Tell the story of Reside, and how we decided to bring culture to our Go-to-Market strategy. This exercise starts at the top and filters through organization. Do you have defined values? Can you identify your brand promise? What are your defining characteristics? Are these things documented and shared?
- Onboarding every new employee. We are not a 5-person marketing organization. We are a 120+ person marketing organization.
- It’s all about EXPECTATIONS
- It’s tempting…Perfect balance of age, race, gender…all simultaneously shaking hands happily.
- Every new idea is an add-on vs. a replacement.
- Pay attention to every comment, share, like…and silence. There is much you can learn, quickly, about what is working and what’s not.
- Tools can tell you a lot of real-time information…but what are you learning over the longer term? What larger goals are being reached / influenced by social? My boss telling me that people say “We see your company everywhere” New employees consistently commenting on culture and social presence Employees actively volunteering to participate, being excited about their content.