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#truecraft #sxsw
@helenstravels @martinwaxman@jeyofmyuberlife @jamesyboyburns
stay true to
your craft &
online brand
Helen Todd
@helenstravels
@Sociality2
socialitysquared.com
Jey Van-Sharp
@jeyofmyuberlife
@MyUberLife
myuberlife.com
Marti...
bit.ly/sxswtruecraftslides
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
40% of America’s
workforce will be
freelancers by
2020Intuit 2020 Report
@helenstravels @martinwaxman @jeyofmyuberlife @ja...
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
your network is
your net worth.
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
go to
http://sli.do &
enter #truecraft
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
do you know
how to define a
brand?
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
is your personal
brand
developed well?
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
Øjob
Øcraft
Øbrand
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
you
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
a crafted story
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
personal
branding
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
what is your brand worth?
brand equity = $ capital + social currency
@helenstravels @martinwaxman @jeyofmyuberlife @jamesy...
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
what	are	people	finding	 out	about	you	onli...
we discover things in 3 ways:
1. search
2. direct
3. social
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
...
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
how	do	you	cultivate	your	personal	brand?
1. awareness
2. point of view
3. your audience
4. dealing with fear
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyb...
1. awareness
self and marketplace
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
when you’re
aligned, you
know it
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
you're either a
brand or a
commodity
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
2. point of view
and storytelling
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
have a polarizing
point of view and
fearlessly share it
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#Tru...
POV is your DNA.
express yourself in
every detail.
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraf...
3. your
audience
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
how is your craft
helping your
target audience
reach their goals?
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboy...
brand out,
audience in:
micro-moments
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
4. dealing with
fear
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
accept being
uncomfortable; that creates
change.
be malleable, if you’re open
to that, anything is possible.
@helenstravel...
if you’re not dead,
you’re alive – start
living
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#...
tools
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
how do you bring your personal brand to
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
• start with your goal: what do you want to
achieve?
• define your brand
• communicate your brand EVERYWHERE
• identify pe...
questions?
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
life isn’t about
finding yourself.
life is about
creating yourself.
–George Bernhard Shaw
@helenstravels @martinwaxman @je...
thank you!
@helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns
#TrueCraft
#SXSW
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#SXSW 2016 Stay True to Your Craft and Online Brand

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Panel SXSW site: http://bit.ly/SXSWTrueCraft
Panel Audio: http://bit.ly/SXSW2016TrueCraftAudio

Finding your craft can be daunting. Once you’ve found and mastered it, communicating it online can be even more overwhelming. In a world with endless connectivity and possibilities, it’s easy to lose sight of the bigger picture: staying true to your craft online and off.

Discover how to you tell your story in a way that truly expresses who you are and what you do AND helps you stand out in a crowded marketplace of ideas and innovations.

Our panelists, from fashion, film, PR and tech, will share strategies to build your personal brand and social currency. Whether you’re doing what you love or thinking of a career change to align with it, join us and be inspired to stay true to your craft.

Hashtags: #sxsw #TrueCraft

Helen Todd - @helenstravels
Jey Van-Sharp - @jeyofmyuberlife
Martin Waxman - @martinwaxman
James Burns - @jamesyboyburns

Published in: Marketing
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#SXSW 2016 Stay True to Your Craft and Online Brand

  1. 1. #truecraft #sxsw @helenstravels @martinwaxman@jeyofmyuberlife @jamesyboyburns stay true to your craft & online brand
  2. 2. Helen Todd @helenstravels @Sociality2 socialitysquared.com Jey Van-Sharp @jeyofmyuberlife @MyUberLife myuberlife.com Martin Waxman @martinwaxman martinwaxman.com James Burns @jamesyboyburns (T) @james.burns (IG) jamesburns.nyc @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  3. 3. bit.ly/sxswtruecraftslides @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  4. 4. @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  5. 5. 40% of America’s workforce will be freelancers by 2020Intuit 2020 Report @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  6. 6. @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  7. 7. your network is your net worth. @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  8. 8. go to http://sli.do & enter #truecraft @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  9. 9. do you know how to define a brand? @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  10. 10. is your personal brand developed well? @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  11. 11. Øjob Øcraft Øbrand @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW you
  12. 12. @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  13. 13. a crafted story @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  14. 14. personal branding @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  15. 15. what is your brand worth? brand equity = $ capital + social currency @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  16. 16. @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  17. 17. @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW what are people finding out about you online?
  18. 18. we discover things in 3 ways: 1. search 2. direct 3. social @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  19. 19. @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW how do you cultivate your personal brand?
  20. 20. 1. awareness 2. point of view 3. your audience 4. dealing with fear @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  21. 21. 1. awareness self and marketplace @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  22. 22. when you’re aligned, you know it @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  23. 23. you're either a brand or a commodity @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  24. 24. 2. point of view and storytelling @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  25. 25. have a polarizing point of view and fearlessly share it @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  26. 26. POV is your DNA. express yourself in every detail. @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  27. 27. 3. your audience @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  28. 28. how is your craft helping your target audience reach their goals? @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  29. 29. brand out, audience in: micro-moments @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  30. 30. 4. dealing with fear @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  31. 31. accept being uncomfortable; that creates change. be malleable, if you’re open to that, anything is possible. @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  32. 32. if you’re not dead, you’re alive – start living @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  33. 33. tools @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  34. 34. how do you bring your personal brand to @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  35. 35. • start with your goal: what do you want to achieve? • define your brand • communicate your brand EVERYWHERE • identify people you want to effect • find where your tribe spends time • fall in love with the masterpiece - not the tool • be consistent @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  36. 36. questions? @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  37. 37. life isn’t about finding yourself. life is about creating yourself. –George Bernhard Shaw @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW
  38. 38. thank you! @helenstravels @martinwaxman @jeyofmyuberlife @jamesyboyburns #TrueCraft #SXSW

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