@amymarquez #PPPConf
Responsive Design Leadership
One Size Style Does Not Fit All
Amy Jiménez Marquez
@amymarquez #PPPConf
My path…
@amymarquez #PPPConf
My path…
@amymarquez #PPPConf
Our Backgrounds
Super duper, completely scientific Twitter poll
ok, maybe not…
@amymarquez #PPPConf
Our Backgrounds
Super duper, completely scientific Twitter poll
ok, maybe not…
@amymarquez #PPPConf
Our Backgrounds
Super duper, completely scientific Twitter poll
ok, maybe not…
@amymarquez #PPPConf
A little backstory
@amymarquez #PPPConf
A little backstory
@amymarquez #PPPConf
I failed
@amymarquez #PPPConf
I failed
@amymarquez #PPPConf
I failed
Brilliant IA
Expert knowledge of the enterprise flywheels
Solid work on complex systems
Can see trouble coming around the corner
@amymarquez #PPPConf
I failed
Brilliant IA
Expert knowledge of the enterprise flywheels
Solid work on complex systems
Can see trouble coming around the corner
Risk-averse…
Does not work well with ambiguity…
Self-doubt…
@amymarquez #PPPConf
I failed
@amymarquez #PPPConf
I failed
Problems were squishy
Mission was to push boundaries
Often had to define the problems
Worked with a lot of new technology
Did not set her up for success
Did not make her feel safe
@amymarquez #PPPConf
I failed
Problems were squishy
Mission was to push boundaries
Often had to define the problems
Worked with a lot of new technology
Did not set her up for success
Did not make her feel safe
@amymarquez #PPPConf
Why I failed
@amymarquez #PPPConf
Why I failed
@amymarquez #PPPConf
Why I failed
@amymarquez #PPPConf
Why I failed
@amymarquez #PPPConf
Why I failed
@amymarquez #PPPConf
How to avoid similar failures
@amymarquez #PPPConf
How to avoid similar failures
@amymarquez #PPPConf
Know yourself
Big 5 Personality Traits
Openness
Conscientousness
Extroversion
Agreeableness
Neuroticism
@amymarquez #PPPConf
Know yourself
Big 5 Personality Traits
Openness
Conscientousness
Extroversion
Agreeableness
Neuroticism “He who knows others is wise; he who knows himself is enlightened.”
― Lao Tzu
@amymarquez #PPPConf
Know yourself
Myers-Briggs
Free at 16Personalities.com, more in-depth
analysis at MBTIonline.com
Resources
StrengthsFinder
Book available on Amazon
www.gallupstrengthscenter.com/Gallup/StrengthsFinder
International Personality Item Pool (IPIP)
Available free online
https://ipip.ori.org
@amymarquez #PPPConf
Know yourself
Myers-Briggs
Free at 16Personalities.com, more in-depth
analysis at MBTIonline.com
Resources
StrengthsFinder
Book available on Amazon
www.gallupstrengthscenter.com/Gallup/StrengthsFinder
International Personality Item Pool (IPIP)
Available free online
https://ipip.ori.org
@amymarquez #PPPConf
Know yourself
Myers-Briggs
Free at 16Personalities.com, more in-depth
analysis at MBTIonline.com
Resources
StrengthsFinder
Book available on Amazon
www.gallupstrengthscenter.com/Gallup/StrengthsFinder
International Personality Item Pool (IPIP)
Available free online
https://ipip.ori.org
@amymarquez #PPPConf
Know yourself
Myers-Briggs
Free at 16Personalities.com, more in-depth
analysis at MBTIonline.com
Resources
StrengthsFinder
Book available on Amazon
www.gallupstrengthscenter.com/Gallup/StrengthsFinder
International Personality Item Pool (IPIP)
Available free online
https://ipip.ori.org
@amymarquez #PPPConf
Know yourself
Myers-Briggs
Free at 16Personalities.com, more in-depth
analysis at MBTIonline.com
Resources
StrengthsFinder
Book available on Amazon
www.gallupstrengthscenter.com/Gallup/StrengthsFinder
International Personality Item Pool (IPIP)
Available free online
https://ipip.ori.org
@amymarquez #PPPConf
Know your team
@amymarquez #PPPConf
Know your team
@amymarquez #PPPConf
But how?
@amymarquez #PPPConf
The Empathy Slide
“…empathic emotion plays an important role in creating this paternalistic climate of support and
protection to promote successful job performance in these high power-distance cultures.”
Study - Empathy in the Workplace: A Tool for Effective Leadership 

from the Center for Creative Leadership
@amymarquez #PPPConf
The Empathy Slide
“…empathic emotion plays an important role in creating this paternalistic climate of support and
protection to promote successful job performance in these high power-distance cultures.”
Study - Empathy in the Workplace: A Tool for Effective Leadership 

from the Center for Creative Leadership
@amymarquez #PPPConf
What if I’m not good at empathy?
• Pay attention to others
• Pay attention to yourself
• Don’t make assumptions
• Leave the rest of the world outside the door at work
You can work to become more empathetic…
@amymarquez #PPPConf
What if I’m not good at empathy?
• Pay attention to others
• Pay attention to yourself
• Don’t make assumptions
• Leave the rest of the world outside the door at work
You can work to become more empathetic…
@amymarquez #PPPConf
Have all the feels
Paul Eckman’s Taxonomy of Compassion
“Emotional Resonance”
• Reactive Emotional Resonance - Giving the appearance of empathizing
with someone
• Identical (True) Emotional Resonance - Realizing that someone is in pain
and physically experiencing that same feeling
Read more at greatergood.berkeley.edu
@amymarquez #PPPConf
Have all the feels
Paul Eckman’s Taxonomy of Compassion
“Emotional Resonance”
• Reactive Emotional Resonance - Giving the appearance of empathizing
with someone
• Identical (True) Emotional Resonance - Realizing that someone is in pain
and physically experiencing that same feeling
Read more at greatergood.berkeley.edu
@amymarquez #PPPConf
Have all the feels
Paul Eckman’s Taxonomy of Compassion
“Emotional Resonance”
• Reactive Emotional Resonance - Giving the appearance of empathizing
with someone
• Identical (True) Emotional Resonance - Realizing that someone is in pain
and physically experiencing that same feeling
Read more at greatergood.berkeley.edu
@amymarquez #PPPConf
Don’t fake it til you make it
@amymarquez #PPPConf
People should come with instructions…
@amymarquez #PPPConf
People should come with instructions…
@amymarquez #PPPConf
People should come with instructions…
@amymarquez #PPPConf
Social norms
• Go out to lunch/coffee
• Make sure you leave your building
• How do they treat the servers?
• How do they treat others at the restaurant?
• Ask them about their interests, and share yours
• What kinds of questions do they ask you?
@amymarquez #PPPConf
Under pressure
• How do they respond to sudden change?
• Are they able to prioritize, or do they need help with that?
• Do they remain calm or get flustered when timelines change?
• Learn their stress tells
@amymarquez #PPPConf
Under pressure
• How do they respond to sudden change?
• Are they able to prioritize, or do they need help with that?
• Do they remain calm or get flustered when timelines change?
• Learn their stress tells
@amymarquez #PPPConf
Communication skills
• Can they clearly communicate their thought processes?
• Are they good at giving and receiving critique?
• Are they comfortable presenting in front of teammates?
• …in front of leadership?
@amymarquez #PPPConf
Communication skills
• Can they clearly communicate their thought processes?
• Are they good at giving and receiving critique?
• Are they comfortable presenting in front of teammates?
• …in front of leadership?
@amymarquez #PPPConf
Collaboration skills
• Do they work well in groups?
• Do they tend to facilitate in collaborative sessions?
• Are they often quiet during workshops or critiques?
• Do they do well with disorganization?
@amymarquez #PPPConf
Collaboration skills
• Do they work well in groups?
• Do they tend to facilitate in collaborative sessions?
• Are they often quiet during workshops or critiques?
• Do they do well with disorganization?
@amymarquez #PPPConf
Finding individual motivation
• What is the team member passionate about?
• What kind of projects are they drawn to?
• Are they being challenged?
• How do they like to be recognized?
@amymarquez #PPPConf
Finding individual motivation
• What is the team member passionate about?
• What kind of projects are they drawn to?
• Are they being challenged?
• How do they like to be recognized?
@amymarquez #PPPConf
Reminder…
@amymarquez #PPPConf
Reminder…
@amymarquez #PPPConf
Reminder…
@amymarquez #PPPConf
Being responsive
• Understand yourself
• Practice empathy and true emotional resonance
• Seek to know the individuals in your team
• Understand how your team works as a whole
• Own your mistakes
• Forgive yourself when you fail
• Always be mentoring, always be mentored
@amymarquez #PPPConf
Thank you!
@amymarquez #PPPConf
Thank you!

Responsive Design Leadership - One Style Does Not Fit All