AI-powered insights from GA4, campaigns, and other sources
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This session is your step-by-step guide to combining AI and GA4 for quick, actionable insights that you can use for social media, SEO, campaign performance, and conversion optimization. Attendees will learn how to leverage AI tools to analyze data for practical content marketing insights, making performance measurement easier. by Andy Crestodina The webinar recordings https://www.youtube.com/watch?v=V5y8ILMYoGw
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AI-powered insights from GA4, campaigns, and other sources
- 1. Presentation Title Subtitle Month, #, Year Track, Export, then Prompt AI Powered Insights from GA4
- 3. AI and GA4 High-skill GA4 user Report Analysis Idea Impact!
- 4. AI and GA4 Low-skill GA4 user Report Analysis Idea Impact!
- 5. AI and GA4 High-skill AI user Report Analysis Idea Impact!
- 6. AI and GA4 Low-skill AI user Report Analysis Idea Impact!
- 7. AI and GA4 High-skill GA4 / AI user Report Analysis Idea Impact!
- 8. Before you start uploading data… Check your policies and legal agreements
- 9. Which topics for which channels? Ask for channel-specific recommendations (GA4)
- 11. Add the metrics that relate to content performance
- 12. Big date range Dimension Secondary dimension
- 13. Create a filter to just include the blog content
- 14. EXPORT
- 15. Delete these useless rows
- 16. This is what a struggling AI looks like…
- 18. Use some Clean Up Prompts
- 19. Prompt Channels
- 20. It suggests which would work in each channel Ask it for new article topics
- 21. What do the top articles have in common? Recommendations for new articles with those traits
- 23. Outline for the article…
- 24. Persona-First Topic Research Train the AI on the audience, then look for topics!
- 25. Services: Spacecraft launch services, spaceport Audience: Commercial satellite operators
- 26. Job title Business category GeographyCompany size
- 27. Roles, goals, pain points, hopes, fears, etc. Decision criteria for selecting a company like yours
- 28. “Do we really know this is accurate? What’s the likelihood that this is correct? You didn’t validate this. Check these with your customers before using this. I don’t trust this.” Ardath Albee Marketing Interactions
- 29. Tell it what it missed
- 30. Ask it anything, day or night.
- 31. Name it. Save it. Keep training it. Use it all the time.
- 32. First, ask about the persona’s information needs Relevant and aligned
- 33. Then ask for topics… These look pretty good!
- 35. AI = Average Information
- 36. Find SEO gaps in your content strategy Semantic distance analysis
- 37. Which topics have you missed? Topic Topic Topic Topic Topic ???
- 38. Upload and prompt it to merge the files Ask for the link to download
- 39. Prompt gives it a role, asks for topics based on semantic distance analysis Some of these look good!
- 40. I’ve never written these. But I have written many closely related articles. I want more detailed analysis, more specific recommendations
- 41. Shows where a new article would fit into a gap
- 42. Full funnel campaign analysis Combine data from the ESP and GA4
- 43. AI and GA4 Email Metrics vs. Website Metrics Engagement rate Average engagement time
- 44. AI and GA4 Full-Funnel Email Metrics Engagement rate Average engagement time AI-generated Combined Report
- 47. Report: Traffic acquisition Dimension: Session campaign Secondary dimension: Date Date range: same as ESP report Filter: source medium contains “email”
- 48. EXPORT
- 50. Prompt it to merge the datasets
- 52. GA4 Data
- 53. ESP Data
- 54. No real insights yet... Prompt it with a role.
- 55. AI and GA4 Try a Long Shot Prompt
- 57. Insights that combine ESP and GA4 data
- 58. Correlations between topics and performance across the entire funnel
- 62. Ask for recommendations …inside and outside the box
- 63. Campaign timing analysis Have AI correlate dates, days and seasonality
- 64. Report: Traffic acquisition Dimension: Session campaign Secondary dimension: Date Filter: source medium contains “newsletter”
- 66. Average engagement and conversion rates for months and days
- 68. Conversion rates of specific articles Which articles are inspiring visitors to subscribe?
- 69. Visitors can subscribe from any article.
- 70. AI and GA4
- 71. First, let’s customize our Pages and screens report
- 72. Keep it simple. • Sessions • Users • Conversions
- 73. Now add a filter…
- 74. …so you’re just looking at the blog posts
- 75. EXPORT (call it traffic.csv) Now you’ve got your traffic data!
- 76. Add a filter to your Pages and screens report to show just your email signup thank you page
- 77. Add secondary dimension to this report…
- 78. …showing the “Page Referrer”
- 79. These are the posts visitors were reading just before the subscribed
- 80. EXPORT (call it conversions.csv) Now you’ve got your conversion data!
- 81. You don’t need these rows. Clean up the data.
- 85. Let’s check out this new file…
- 88. These are the articles from which visitors are most likely to subscribe