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5.
WE WERE 1 interactive infographic
THE 2 full time team members (sort of)
4 days
UNDERDOG 16 teams on graphic
25 potential 1-4 seeded teams
700+ sources to contact
2,065,060 tweets last tourney
9,223,372,036,854,775,808 possible bracket combinations
No, not because of these stats
@thatgirlmega
6.
CONTENT STRATEGY
TAKEN INTO ACCOUNT IN RESEARCH FOR AND CREATION OF THE infoGRAPHIC
@thatgirlmega
9.
You don’t take
a donkey
to the
Kentucky derby.
Pat Summitt
@thatgirlmega
10.
Most people have
the will to win,
few have the will
to prepare to win.
Bobby Knight
@thatgirlmega
11.
BRING
FANS ON
BOARD
FROM THE
BEGINNING
@thatgirlmega
12.
Who is your audience? Who influences them?
WHO
WHAT
WHERE
WHEN
HOW
@thatgirlmega
13.
What does your audience like? What drives them to action?
WHO
WHAT
WHERE
WHEN
HOW
@thatgirlmega
14.
Where does your audience gather on and offline?
WHO
WHAT
WHERE
WHEN
HOW
@thatgirlmega
15.
When is the optimal time to reach your audience?
WHO
WHAT
WHERE
WHEN
HOW
@thatgirlmega
16.
How can you entice your audience to participate?
WHO
WHAT
WHERE
WHEN
HOW
@thatgirlmega
17.
A basketball team is like the five
fingers on your hand.
If you can get them all together,
you have a fist.
That is how I want you to play.
Mike Krzyzewski
@thatgirlmega
18.
KNOW THE
KEY
PLAYERS
• On your team
• Influencers
• Fans
• PERSONAL
CONNECTIONS @thatgirlmega