1.
CINDERELLA
STORY
CONTENT
STRATEGY
Overcoming the
madness of
content marketing created
Without any strategy
#iacq
#contentmadness
@thatgirlmegan

2.
THIS
CINDERELLA
PREFERS
JORDANS
OVER
GLASS
SLIPPERS
@thatgirlmegan

3.
If you don’t have time
to do it right,
when will you have time
to do it over?
John Wooden
@thatgirlmega

4.
WE
DECIDED
TO
GIVE IT A
SHOT
@thatgirlmega

5.
WE WERE 1 interactive infographic
THE 2 full time team members (sort of)
4 days
UNDERDOG 16 teams on graphic
25 potential 1-4 seeded teams
700+ sources to contact
2,065,060 tweets last tourney
9,223,372,036,854,775,808 possible bracket combinations
No, not because of these stats
@thatgirlmega

6.
CONTENT STRATEGY
TAKEN INTO ACCOUNT IN RESEARCH FOR AND CREATION OF THE infoGRAPHIC
@thatgirlmega

7.
we were up for the challenge @thatgirlmega

8.
And oh
what a
challenge
it was…
@thatgirlmega

9.
You don’t take
a donkey
to the
Kentucky derby.
Pat Summitt
@thatgirlmega

10.
Most people have
the will to win,
few have the will
to prepare to win.
Bobby Knight
@thatgirlmega

11.
BRING
FANS ON
BOARD
FROM THE
BEGINNING
@thatgirlmega

12.
Who is your audience? Who influences them?
WHO
WHAT
WHERE
WHEN
HOW
@thatgirlmega

13.
What does your audience like? What drives them to action?
WHO
WHAT
WHERE
WHEN
HOW
@thatgirlmega

14.
Where does your audience gather on and offline?
WHO
WHAT
WHERE
WHEN
HOW
@thatgirlmega

15.
When is the optimal time to reach your audience?
WHO
WHAT
WHERE
WHEN
HOW
@thatgirlmega

16.
How can you entice your audience to participate?
WHO
WHAT
WHERE
WHEN
HOW
@thatgirlmega

17.
A basketball team is like the five
fingers on your hand.
If you can get them all together,
you have a fist.
That is how I want you to play.
Mike Krzyzewski
@thatgirlmega

18.
KNOW THE
KEY
PLAYERS
• On your team
• Influencers
• Fans
• PERSONAL
CONNECTIONS @thatgirlmega

19.
watch
film
and
warm up
@thatgirlmega

20.
PREPARE
YOUR
PLAYBOOK
• Poise your players
• Pre-release plan
• Automate
additional content
• Crisis plan @thatgirlmega

21.
They won’t let you
shoot it.
But if they do,
shoot it!
Jim Boeheim
@thatgirlmega

22.
SOMETIMES
STARS
ARISE
FROM
OBSCURITY
@thatgirlmega

23.
SOMETIMES
YOU JUST
HAVE TO
GO FOR IT
@thatgirlmega

24.
All wasn’t
lost with a
last minute
content
strategy…
@thatgirlmega

25.
But our one
shining moment
would have
been sweeter
had there been
strategy from
the start @thatgirlmega

26.
Thank You and Q&A
@thatgirlmegan
WWW.THATGIRLMEGAN.COM
Go hoosiers!
www.iacquire.com