1.
CINDERELLASTORYCONTENTSTRATEGYOvercoming themadness ofcontent marketing createdWithout any strategy #iacq #contentmadness @thatgirlmegan

2.
THISCINDERELLAPREFERSJORDANSOVERGLASSSLIPPERS @thatgirlmegan

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If you don’t have timeto do it right,when will you have timeto do it over? John Wooden @thatgirlmega

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WEDECIDEDTOGIVE IT ASHOT @thatgirlmega

5.
WE WERE 1 interactive infographicTHE 2 full time team members (sort of) 4 daysUNDERDOG 16 teams on graphic 25 potential 1-4 seeded teams 700+ sources to contact 2,065,060 tweets last tourney 9,223,372,036,854,775,808 possible bracket combinations No, not because of these stats @thatgirlmega

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CONTENT STRATEGYTAKEN INTO ACCOUNT IN RESEARCH FOR AND CREATION OF THE infoGRAPHIC @thatgirlmega

7.
we were up for the challenge @thatgirlmega

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And ohwhat achallengeit was… @thatgirlmega

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You don’t takea donkeyto theKentucky derby. Pat Summitt @thatgirlmega

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Most people havethe will to win,few have the willto prepare to win. Bobby Knight @thatgirlmega

11.
BRINGFANS ONBOARDFROM THEBEGINNING @thatgirlmega

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Who is your audience? Who influences them?WHOWHATWHEREWHENHOW @thatgirlmega

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What does your audience like? What drives them to action?WHOWHATWHEREWHENHOW @thatgirlmega

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Where does your audience gather on and offline?WHOWHATWHEREWHENHOW @thatgirlmega

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When is the optimal time to reach your audience?WHOWHATWHEREWHENHOW @thatgirlmega

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How can you entice your audience to participate?WHOWHATWHEREWHENHOW @thatgirlmega

17.
A basketball team is like the fivefingers on your hand.If you can get them all together,you have a fist.That is how I want you to play. Mike Krzyzewski @thatgirlmega

18.
KNOW THEKEYPLAYERS• On your team• Influencers• Fans• PERSONAL CONNECTIONS @thatgirlmega

19.
watchfilmandwarm up @thatgirlmega

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PREPAREYOURPLAYBOOK• Poise your players• Pre-release plan• Automate additional content• Crisis plan @thatgirlmega

21.
They won’t let youshoot it.But if they do,shoot it! Jim Boeheim @thatgirlmega

22.
SOMETIMESSTARSARISEFROMOBSCURITY @thatgirlmega

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SOMETIMESYOU JUSTHAVE TOGO FOR IT @thatgirlmega

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All wasn’tlost with alast minutecontentstrategy… @thatgirlmega

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But our oneshining momentwould havebeen sweeterhad there beenstrategy fromthe start @thatgirlmega

26.
Thank You and Q&A @thatgirlmegan WWW.THATGIRLMEGAN.COM Go hoosiers! www.iacquire.com