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Cinderella Story Content Strategy

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Cinderella Story Content Strategy

  1. 1. CINDERELLA STORY CONTENT STRATEGY Overcoming the madness of content marketing created Without any strategy #iacq #contentmadness @thatgirlmegan
  2. 2. THIS CINDERELLA PREFERS JORDANS OVER GLASS SLIPPERS @thatgirlmegan
  3. 3. If you don’t have time to do it right, when will you have time to do it over? John Wooden @thatgirlmega
  4. 4. WE DECIDED TO GIVE IT A SHOT @thatgirlmega
  5. 5. WE WERE 1 interactive infographic THE 2 full time team members (sort of) 4 days UNDERDOG 16 teams on graphic 25 potential 1-4 seeded teams 700+ sources to contact 2,065,060 tweets last tourney 9,223,372,036,854,775,808 possible bracket combinations No, not because of these stats @thatgirlmega
  6. 6. CONTENT STRATEGY TAKEN INTO ACCOUNT IN RESEARCH FOR AND CREATION OF THE infoGRAPHIC @thatgirlmega
  7. 7. we were up for the challenge @thatgirlmega
  8. 8. And oh what a challenge it was… @thatgirlmega
  9. 9. You don’t take a donkey to the Kentucky derby. Pat Summitt @thatgirlmega
  10. 10. Most people have the will to win, few have the will to prepare to win. Bobby Knight @thatgirlmega
  11. 11. BRING FANS ON BOARD FROM THE BEGINNING @thatgirlmega
  12. 12. Who is your audience? Who influences them? WHO WHAT WHERE WHEN HOW @thatgirlmega
  13. 13. What does your audience like? What drives them to action? WHO WHAT WHERE WHEN HOW @thatgirlmega
  14. 14. Where does your audience gather on and offline? WHO WHAT WHERE WHEN HOW @thatgirlmega
  15. 15. When is the optimal time to reach your audience? WHO WHAT WHERE WHEN HOW @thatgirlmega
  16. 16. How can you entice your audience to participate? WHO WHAT WHERE WHEN HOW @thatgirlmega
  17. 17. A basketball team is like the five fingers on your hand. If you can get them all together, you have a fist. That is how I want you to play. Mike Krzyzewski @thatgirlmega
  18. 18. KNOW THE KEY PLAYERS • On your team • Influencers • Fans • PERSONAL CONNECTIONS @thatgirlmega
  19. 19. watch film and warm up @thatgirlmega
  20. 20. PREPARE YOUR PLAYBOOK • Poise your players • Pre-release plan • Automate additional content • Crisis plan @thatgirlmega
  21. 21. They won’t let you shoot it. But if they do, shoot it! Jim Boeheim @thatgirlmega
  22. 22. SOMETIMES STARS ARISE FROM OBSCURITY @thatgirlmega
  23. 23. SOMETIMES YOU JUST HAVE TO GO FOR IT @thatgirlmega
  24. 24. All wasn’t lost with a last minute content strategy… @thatgirlmega
  25. 25. But our one shining moment would have been sweeter had there been strategy from the start @thatgirlmega
  26. 26. Thank You and Q&A @thatgirlmegan WWW.THATGIRLMEGAN.COM Go hoosiers! www.iacquire.com

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