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CINDERELLASTORYCONTENTSTRATEGYOvercoming themadness ofcontent marketing createdWithout any strategy       #iacq       #con...
THISCINDERELLAPREFERSJORDANSOVERGLASSSLIPPERS             @thatgirlmegan
If you don’t have timeto do it right,when will you have timeto do it over?               John Wooden                      ...
WEDECIDEDTOGIVE IT ASHOT            @thatgirlmega
WE WERE    1 interactive infographicTHE        2 full time team members (sort of)           4 daysUNDERDOG   16 teams on g...
CONTENT STRATEGYTAKEN INTO ACCOUNT IN RESEARCH FOR AND CREATION OF THE infoGRAPHIC                                        ...
we were up for the challenge   @thatgirlmega
And ohwhat achallengeit was…       @thatgirlmega
You don’t takea donkeyto theKentucky derby.              Pat Summitt                            @thatgirlmega
Most people havethe will to win,few have the willto prepare to win.               Bobby Knight                            ...
BRINGFANS ONBOARDFROM THEBEGINNING            @thatgirlmega
Who is your audience? Who influences them?WHOWHATWHEREWHENHOW                                               @thatgirlmega
What does your audience like? What drives them to action?WHOWHATWHEREWHENHOW                                              ...
Where does your audience gather on and offline?WHOWHATWHEREWHENHOW                                                 @thatgi...
When is the optimal time to reach your audience?WHOWHATWHEREWHENHOW                                                  @that...
How can you entice your audience to participate?WHOWHATWHEREWHENHOW                                                  @that...
A basketball team is like the fivefingers on your hand.If you can get them all together,you have a fist.That is how I want...
KNOW THEKEYPLAYERS•   On your team•   Influencers•   Fans•   PERSONAL    CONNECTIONS    @thatgirlmega
watchfilmandwarm up          @thatgirlmega
PREPAREYOURPLAYBOOK• Poise your players• Pre-release plan• Automate  additional content• Crisis plan          @thatgirlmega
They won’t let youshoot it.But if they do,shoot it!             Jim Boeheim                           @thatgirlmega
SOMETIMESSTARSARISEFROMOBSCURITY            @thatgirlmega
SOMETIMESYOU JUSTHAVE TOGO FOR IT            @thatgirlmega
All wasn’tlost with alast minutecontentstrategy…              @thatgirlmega
But our oneshining momentwould havebeen sweeterhad there beenstrategy fromthe start        @thatgirlmega
Thank You and Q&A   @thatgirlmegan   WWW.THATGIRLMEGAN.COM   Go hoosiers! www.iacquire.com
Cinderella Story Content Strategy
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Cinderella Story Content Strategy

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Overcoming the
madness of
content marketing created
Without any strategy

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Cinderella Story Content Strategy

  1. 1. CINDERELLASTORYCONTENTSTRATEGYOvercoming themadness ofcontent marketing createdWithout any strategy #iacq #contentmadness @thatgirlmegan
  2. 2. THISCINDERELLAPREFERSJORDANSOVERGLASSSLIPPERS @thatgirlmegan
  3. 3. If you don’t have timeto do it right,when will you have timeto do it over? John Wooden @thatgirlmega
  4. 4. WEDECIDEDTOGIVE IT ASHOT @thatgirlmega
  5. 5. WE WERE 1 interactive infographicTHE 2 full time team members (sort of) 4 daysUNDERDOG 16 teams on graphic 25 potential 1-4 seeded teams 700+ sources to contact 2,065,060 tweets last tourney 9,223,372,036,854,775,808 possible bracket combinations No, not because of these stats @thatgirlmega
  6. 6. CONTENT STRATEGYTAKEN INTO ACCOUNT IN RESEARCH FOR AND CREATION OF THE infoGRAPHIC @thatgirlmega
  7. 7. we were up for the challenge @thatgirlmega
  8. 8. And ohwhat achallengeit was… @thatgirlmega
  9. 9. You don’t takea donkeyto theKentucky derby. Pat Summitt @thatgirlmega
  10. 10. Most people havethe will to win,few have the willto prepare to win. Bobby Knight @thatgirlmega
  11. 11. BRINGFANS ONBOARDFROM THEBEGINNING @thatgirlmega
  12. 12. Who is your audience? Who influences them?WHOWHATWHEREWHENHOW @thatgirlmega
  13. 13. What does your audience like? What drives them to action?WHOWHATWHEREWHENHOW @thatgirlmega
  14. 14. Where does your audience gather on and offline?WHOWHATWHEREWHENHOW @thatgirlmega
  15. 15. When is the optimal time to reach your audience?WHOWHATWHEREWHENHOW @thatgirlmega
  16. 16. How can you entice your audience to participate?WHOWHATWHEREWHENHOW @thatgirlmega
  17. 17. A basketball team is like the fivefingers on your hand.If you can get them all together,you have a fist.That is how I want you to play. Mike Krzyzewski @thatgirlmega
  18. 18. KNOW THEKEYPLAYERS• On your team• Influencers• Fans• PERSONAL CONNECTIONS @thatgirlmega
  19. 19. watchfilmandwarm up @thatgirlmega
  20. 20. PREPAREYOURPLAYBOOK• Poise your players• Pre-release plan• Automate additional content• Crisis plan @thatgirlmega
  21. 21. They won’t let youshoot it.But if they do,shoot it! Jim Boeheim @thatgirlmega
  22. 22. SOMETIMESSTARSARISEFROMOBSCURITY @thatgirlmega
  23. 23. SOMETIMESYOU JUSTHAVE TOGO FOR IT @thatgirlmega
  24. 24. All wasn’tlost with alast minutecontentstrategy… @thatgirlmega
  25. 25. But our oneshining momentwould havebeen sweeterhad there beenstrategy fromthe start @thatgirlmega
  26. 26. Thank You and Q&A @thatgirlmegan WWW.THATGIRLMEGAN.COM Go hoosiers! www.iacquire.com

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