The document outlines the keys to agency revenue growth, including having core foundational knowledge about the client's organization and decision-making process, understanding the client's buying economics such as existing versus new budgets and opportunity costs, and knowing what success looks like through tracking qualified leads and sales funnel conversions.

1. CRAIG RODNEY
THE KEYS TO AGENCY
REVENUE GROWTH
Founder // AgencyToExit.com

2. • THE KEYS TO UNLOCKING REVENUE GROWTH
• CORE FOUNDATIONAL KNOWLEDGE
• THE BUYING ECONOMICS
• WHAT WINNING LOOKS LIKE

3. BEFORE YOU START SELLING YOU NEED
CORE FOUNDATIONAL
KNOWLEDGE

4. The buyer-seller disconnect
Knowing what the organisation
wants
Who controls the budget and
what they want
Knowing their decision-making
frameworks
CORE
FOUNDATIONAL
KNOWLEDGE

5. YOU HAVE TO UNDERSTAND
THE BUYING ECONOMICS

6. Difference between existing
budgets or new budgets
The opportunity cost of the
budget to the client
Finding the growing money
mountains
Macro and micro economic
impacts on the budget
THE
BUYING
ECONOMICS

7. YOU NEED TO KNOW
WHAT WINNING
LOOKS LIKE

8. A consistent series of quality
conversations with prospects
Converting basic leads into
qualified leads
Tracking tactics through a sales
funnel
Tracking and improving your
sales funnel conversions
WHAT
WINNING
LOOKS LIKE

9. BONUS
FINAL THOUGHT

10. ASK THE
QUESTIONS