Social shoppers are on the lookout for brands they can relate to, that are empathetic and are able to adapt quickly. Beyond looking for ways to stay connected and entertained, they are also looking for personalized and streamlined shopping experiences.
Is your brand capturing their attention? Or are you being ghosted between discovery and checkout? It’s time to embrace the new normal: think beyond ads and influencer campaigns, and focus on creating content that inspires and experiences that spark action.
Understanding how social shopping behavior is evolving, Joelle Irvine shares strategies and actionable tactics to engage your audience from discovery to purchase, using examples and tools from Instagram and Pinterest. - Presented at #SMWONE 2020
Sign up to Joelle's newsletter for monthly insights on content, SEO, social media and eCommerce: https://joelleirvine.com/newsletter-sign-up/
Get The Look: Improve the Shopper Experience with Visual Search Optimization ...Joelle Irvine
Joelle shows how image optimization can improve the overall customer experience and play a key role in discoverability, product evaluation, and purchase decisions for online shoppers. At the same time, accepting that image recognition technology is not yet perfect, she also shares actionable tactics to better optimize for visual search to help those shoppers find that perfect style they just can’t put into words. See blog post on Bookmark This: http://bit.ly/2KBz1Jk
- Presented at MozCon 2019.
Enhance Shopping Experiences via Image Optimization | #SEOFromHomeJoelle Irvine
Joelle Irvine shares opportunities for retail brands to increase visibility, help their customers find what they’re looking for, and drive results through visual eCommerce SEO strategies. She also imparts actionable tips to optimize images and associated product data to boost discovery, reduce friction, and streamline shopping experiences on Google and Pinterest.
- Presented at #SEOFromHome by Page One Power.
View recording: https://youtu.be/4z9OTAiFN-0
Sign up to Joelle's newsletter for monthly insights on content, SEO, social media and eCommerce: https://joelleirvine.com/newsletter-sign-up/
(Please excuse the quality of the presentation. I've reached out to SlideShare to find a solution).
Glo Up: Visual Search Optimization for the New Online Shopper | eCommerce SEO...Joelle Irvine
As brands look for effective ways to adapt their online strategies, search engines and platforms are continuously introducing new features to improve discovery and user experience. Where does visual search fit into this ever-evolving ecosystem?
Using examples from Google and Pinterest, Joelle will show how image optimization and tech integrations can improve the overall consumer experience from discovery and evaluation to checkout and beyond. She will also share actionable tactics to implement visual search strategies so that your shoppers can find that perfect style they just can’t put into words.
Presented at eCommerce SEO Summit hosted by brightonSEO & SEMrush. View replay here: https://bit.ly/2Von5Qp
Sign up to Joelle's newsletter: https://joelleirvine.com/newsletter-sign-up/
How To Increase Followers On Instagram | 20 Tips To Increase Instagram Follow...Simplilearn
This tutorial on "How to increase followers on Instagram" will help you understand the top 20 tips used for increasing Instagram followers. However, getting noticed and growing an engaged audience on Instagram is not an easy task. Gaining likes and followers on Instagram help to spread brand awareness and reach potential customers. But, if you are among those marketers who want to know "How to get followers on Instagram?", this video is the best choice for you.
Below are few important tips for your Instagram captions, hashtags, profile, and more, that help you on what to post on Instagram in order to gain more followers and way more visibility in a short period of time.
1: Take advantage of your bio
2: Use relevant hashtags for your content
3: Post your content at the right time
4: Steal followers from your competitors
5: Pay for sponsored posts and product reviews
6: Use geotags for easier discoverability
7: Use Instagram stories to attract followers and grow your
userbase
8: Highlight important stories
9: Ask for followers
10: Take on the latest trends to get more followers
11: Run contests and giveaways
12: Stay consistent with your posts
13: Keep track of your Instagram following
14: Use Instagram ads
15: Create visually attractive and eye-catching advertisements
16: Take advantage of Instagram tools
17: Develop your own signature style
18: Use user engagement to your advantage
19: Use high-quality images and videos
20: Promote your Instagram page on other social media channels
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Pinterest, Instagram, and Creating a Visual Online BrandJulia Campbell
Social Media Breakfast North Shore is led by Ari Herzog and brings together entrepreneurs, marketers, and web geeks for a morning of professional development and sharing of social media ideas and insights. Our 7th breakfast occurs at Cygnet Confections in Peabody and features a presentation by Julia Campbell, President of J Campbell Social Marketing. SMBNS 7: Pinterest, Instagram, and Creating a Visual Online Brand, Tuesday, May 28, 2013 @ 8 a.m., Cygnet Confections, 139 Lynnfield Street, Suite 101, Newhall Crossing, Peabody
Online marketing is visual. If you are not telling your story to your customers in a visual way, you may be ignored or left behind. Julia will discuss the benefits of using Instagram and Pinterest for your business and the ways these two visual social media platforms can help you connect with existing customers and get in front of new ones.
Anyone who takes pictures of our event at the bakery and shares them across social networking channels may be eligible for a special discount! Our hashtag for this event is #smbns.
Jenn Herman - Building Your Brand with Instagram at HUG 2017SD Inbound Marketing
Learn the tactics and strategies that will set your brand apart on Instagram. From well-crafted bios, to content strategies and effective captions, as well as hashtag strategies and analytics, you'll walk away with actionable practices you can implement immediately for Instagram success.
Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy.
Instagram is home to a highly engaged and active user base – a potential goldmine for smart brands and businesses that know how to do marketing right.
Learn five secrets that will skyrocket your Instagram marketing this year.
In this presentation, discover how to:
– Get genuine user engagement (i.e., likes and comments).
– Find influencers and new real followers.
– Communicate and engage easily with your Instagram followers.
Get The Look: Improve the Shopper Experience with Visual Search Optimization ...Joelle Irvine
Joelle shows how image optimization can improve the overall customer experience and play a key role in discoverability, product evaluation, and purchase decisions for online shoppers. At the same time, accepting that image recognition technology is not yet perfect, she also shares actionable tactics to better optimize for visual search to help those shoppers find that perfect style they just can’t put into words. See blog post on Bookmark This: http://bit.ly/2KBz1Jk
- Presented at MozCon 2019.
Enhance Shopping Experiences via Image Optimization | #SEOFromHomeJoelle Irvine
Joelle Irvine shares opportunities for retail brands to increase visibility, help their customers find what they’re looking for, and drive results through visual eCommerce SEO strategies. She also imparts actionable tips to optimize images and associated product data to boost discovery, reduce friction, and streamline shopping experiences on Google and Pinterest.
- Presented at #SEOFromHome by Page One Power.
View recording: https://youtu.be/4z9OTAiFN-0
Sign up to Joelle's newsletter for monthly insights on content, SEO, social media and eCommerce: https://joelleirvine.com/newsletter-sign-up/
(Please excuse the quality of the presentation. I've reached out to SlideShare to find a solution).
Glo Up: Visual Search Optimization for the New Online Shopper | eCommerce SEO...Joelle Irvine
As brands look for effective ways to adapt their online strategies, search engines and platforms are continuously introducing new features to improve discovery and user experience. Where does visual search fit into this ever-evolving ecosystem?
Using examples from Google and Pinterest, Joelle will show how image optimization and tech integrations can improve the overall consumer experience from discovery and evaluation to checkout and beyond. She will also share actionable tactics to implement visual search strategies so that your shoppers can find that perfect style they just can’t put into words.
Presented at eCommerce SEO Summit hosted by brightonSEO & SEMrush. View replay here: https://bit.ly/2Von5Qp
Sign up to Joelle's newsletter: https://joelleirvine.com/newsletter-sign-up/
How To Increase Followers On Instagram | 20 Tips To Increase Instagram Follow...Simplilearn
This tutorial on "How to increase followers on Instagram" will help you understand the top 20 tips used for increasing Instagram followers. However, getting noticed and growing an engaged audience on Instagram is not an easy task. Gaining likes and followers on Instagram help to spread brand awareness and reach potential customers. But, if you are among those marketers who want to know "How to get followers on Instagram?", this video is the best choice for you.
Below are few important tips for your Instagram captions, hashtags, profile, and more, that help you on what to post on Instagram in order to gain more followers and way more visibility in a short period of time.
1: Take advantage of your bio
2: Use relevant hashtags for your content
3: Post your content at the right time
4: Steal followers from your competitors
5: Pay for sponsored posts and product reviews
6: Use geotags for easier discoverability
7: Use Instagram stories to attract followers and grow your
userbase
8: Highlight important stories
9: Ask for followers
10: Take on the latest trends to get more followers
11: Run contests and giveaways
12: Stay consistent with your posts
13: Keep track of your Instagram following
14: Use Instagram ads
15: Create visually attractive and eye-catching advertisements
16: Take advantage of Instagram tools
17: Develop your own signature style
18: Use user engagement to your advantage
19: Use high-quality images and videos
20: Promote your Instagram page on other social media channels
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Pinterest, Instagram, and Creating a Visual Online BrandJulia Campbell
Social Media Breakfast North Shore is led by Ari Herzog and brings together entrepreneurs, marketers, and web geeks for a morning of professional development and sharing of social media ideas and insights. Our 7th breakfast occurs at Cygnet Confections in Peabody and features a presentation by Julia Campbell, President of J Campbell Social Marketing. SMBNS 7: Pinterest, Instagram, and Creating a Visual Online Brand, Tuesday, May 28, 2013 @ 8 a.m., Cygnet Confections, 139 Lynnfield Street, Suite 101, Newhall Crossing, Peabody
Online marketing is visual. If you are not telling your story to your customers in a visual way, you may be ignored or left behind. Julia will discuss the benefits of using Instagram and Pinterest for your business and the ways these two visual social media platforms can help you connect with existing customers and get in front of new ones.
Anyone who takes pictures of our event at the bakery and shares them across social networking channels may be eligible for a special discount! Our hashtag for this event is #smbns.
Jenn Herman - Building Your Brand with Instagram at HUG 2017SD Inbound Marketing
Learn the tactics and strategies that will set your brand apart on Instagram. From well-crafted bios, to content strategies and effective captions, as well as hashtag strategies and analytics, you'll walk away with actionable practices you can implement immediately for Instagram success.
Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy.
Instagram is home to a highly engaged and active user base – a potential goldmine for smart brands and businesses that know how to do marketing right.
Learn five secrets that will skyrocket your Instagram marketing this year.
In this presentation, discover how to:
– Get genuine user engagement (i.e., likes and comments).
– Find influencers and new real followers.
– Communicate and engage easily with your Instagram followers.
SEJ’s Executive Editor, Kelsey Jones discusses strategies to grow Instagram engagement. She shares not only the best practices of Instagram, but pulls from real examples to showcase what some of the best Instagram users are doing and how you can get inspiration from them to grow your presence on this mobile social app.
Jen Capstraw – Humanization is the New PersonalizationEmailing 2020
Relevance is the key to email marketing engagement, but brands that really stand out are taking their personalization game to an entirely new level. The hot new trend in marketing strategy? Good, old-fashioned respect and kindness. Empathy, dignity and morality are at the heart of today’s sophisticated growth marketing strategies that aim to build human connections and drive long-term relationships to stand out in a transactional world.
Emerging Social Media for Travel, Jennifer Stafford - Eye for Travel Online M...jennstafford
From Vine to Pinterest to Instagram there are many ways that travel brands can take advantage of visual social media sites to drive traffic, conversion and engagement. See examples from HomeAway and other brands on how they are using emerging social media channels to connect with their fans and market their products and companies.
http://twitter.com/jennstafford
http://homeaway.com
http://facebook.com/homeaway
http://pinterest.com/homeaway
http://instagram.com/homeaway
StudioStories - Don't Miss out on Pinterest: How to Grow Your Business With C...Falcon.io
As Pinterest Germany Partners, we will share the latest features and our key insights so you can make smarter decisions on the platform. And yes, we’ll lift the secret of how we reached over 40 million visitors per month with relevant and creative content on Pinterest.
Slides for the presentation at Outdoor Retailer Summer Market 2014 on the topic of Millennial Marketing.
Session Description:
Millennials buy “the experience”. They don’t purchase hiking boots; they buy the idea of protecting their feet on the trail, while staying dry, avoiding blisters and looking “cool". The outdoor lifestyle is about the feeling of the experience, but our marketing strategies don’t show it. This session will identify acquisition strategies focusing on content to attract and engage millennials.
Social Media Habits of Converse, Adidas, Victoria's Secret, H&M & Other Top R...Unmetric
Unmetric took a deep dive look at the social media efforts of top US retail brands during Q2 2015. Find out the top performing content on Facebook, Instagram, Twitter and YouTube for these retail brands.
Irresistible instagram with Rachel M Clark from Wrapped PR LtdRachel Clark
Go from Instagram zero to hero with this 2018 training. Aimed at social media managers and small business owners, this deep dive on all things Instagram will set you up with a consistent strategy to grow your following and your profile.
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
More Related Content
Similar to From Discovery to Checkout: Don't Let Them Leave You On Read | #SMWONE 2020
SEJ’s Executive Editor, Kelsey Jones discusses strategies to grow Instagram engagement. She shares not only the best practices of Instagram, but pulls from real examples to showcase what some of the best Instagram users are doing and how you can get inspiration from them to grow your presence on this mobile social app.
Jen Capstraw – Humanization is the New PersonalizationEmailing 2020
Relevance is the key to email marketing engagement, but brands that really stand out are taking their personalization game to an entirely new level. The hot new trend in marketing strategy? Good, old-fashioned respect and kindness. Empathy, dignity and morality are at the heart of today’s sophisticated growth marketing strategies that aim to build human connections and drive long-term relationships to stand out in a transactional world.
Emerging Social Media for Travel, Jennifer Stafford - Eye for Travel Online M...jennstafford
From Vine to Pinterest to Instagram there are many ways that travel brands can take advantage of visual social media sites to drive traffic, conversion and engagement. See examples from HomeAway and other brands on how they are using emerging social media channels to connect with their fans and market their products and companies.
http://twitter.com/jennstafford
http://homeaway.com
http://facebook.com/homeaway
http://pinterest.com/homeaway
http://instagram.com/homeaway
StudioStories - Don't Miss out on Pinterest: How to Grow Your Business With C...Falcon.io
As Pinterest Germany Partners, we will share the latest features and our key insights so you can make smarter decisions on the platform. And yes, we’ll lift the secret of how we reached over 40 million visitors per month with relevant and creative content on Pinterest.
Slides for the presentation at Outdoor Retailer Summer Market 2014 on the topic of Millennial Marketing.
Session Description:
Millennials buy “the experience”. They don’t purchase hiking boots; they buy the idea of protecting their feet on the trail, while staying dry, avoiding blisters and looking “cool". The outdoor lifestyle is about the feeling of the experience, but our marketing strategies don’t show it. This session will identify acquisition strategies focusing on content to attract and engage millennials.
Social Media Habits of Converse, Adidas, Victoria's Secret, H&M & Other Top R...Unmetric
Unmetric took a deep dive look at the social media efforts of top US retail brands during Q2 2015. Find out the top performing content on Facebook, Instagram, Twitter and YouTube for these retail brands.
Irresistible instagram with Rachel M Clark from Wrapped PR LtdRachel Clark
Go from Instagram zero to hero with this 2018 training. Aimed at social media managers and small business owners, this deep dive on all things Instagram will set you up with a consistent strategy to grow your following and your profile.
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
Similar to From Discovery to Checkout: Don't Let Them Leave You On Read | #SMWONE 2020 (20)
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
8. WHY PINTEREST?
#SMWONE @joelleirvine
LRW, US, Inspired Shopping on Pinterest among
weekly Pinners and non-Pinners, Jan 2020
more likely to click through
to a retailers site after
visiting Pinterest, than after
visiting other social media.
3x
Weekly Pinners are
367 monthly active users on Pinterest
9. #SMWONE @joelleirvine
TITLE
TITLE,
TITLE.
Image Source: xxxx
#SMWONE @joelleirvine
IMPULSE BUYING
say Pinterest inspires them to
shop when they aren’t actually
looking for anything.72%
Source: GfK, Path to purchase study, Nov. 2018.
11. #SMWONE @joelleirvine
TITLE
TITLE,
TITLE.
Image Source: xxxx
#SMWONE @joelleirvine
INSTANT
GRATIFICATION
#SMWONE @joelleirvineSource: GlobalWebIndex Custom Research, Apr. 22-27, 2020
The importance of same- or next-day delivery by income group
Income
Group:
19. #SMWONE @joelleirvine#SMWONE @joelleirvineImage source: @mileycyrus & @adidas on Instagram
CONVERSATIONS LIVE OR NOT
Bright Minded
Instagram show where
Miley Cyrus shared fun
and positive content
with her viewers.
The Huddle
A weekly series by
Adidas that brings sport
and culture together
through conversation.
22. VISIBILITY FOR LESSER
KNOWN BRANDS
of all Pinterest searches
are non-branded.1
97% 70%of weekly Pinners discover
new products on Pinterest.2
Source: 1. Pinterest internal data 2017; 2. GfK, Path to purchase study, Nov. 2018. #SMWONE @joelleirvine
24. #SMWONE @joelleirvine
CONTENT
STRATEGY
Where to start?
1. Understand your audience
2. Set clear goals (overall and per post)
3. Add value for your audience
4. Be open, honest & transparent
5. Be on brand
6. Consistent style, varied content
7. Think more lifestyle, less salesy!
#SMWONE @joelleirvine
25. #SMWONE @joelleirvine
CONTENT
STRATEGY
Where to start?
1. Understand your audience
2. Set clear goals (overall and per post)
3. Add value for your audience
4. Be open, honest & transparent
5. Be on brand
6. Consistent style, varied content
7. Think more lifestyle, less salesy!
#SMWONE @joelleirvine#SMWONE @joelleirvine
26. #SMWONE @joelleirvine
CONTENT
STRATEGY
Where to start?
1. Understand your audience
2. Set clear goals (overall and per post)
3. Add value for your audience
4. Be open, honest & transparent
5. Be on brand
6. Consistent style, varied content
7. Think more lifestyle, less salesy!
#SMWONE @joelleirvine
27. #SMWONE @joelleirvine
CONTENT
STRATEGY
Where to start?
1. Understand your audience
2. Set clear goals (overall and per post)
3. Add value for your audience
4. Be open, honest & transparent
5. Be on brand
6. Consistent style, varied content
7. Think more lifestyle, less salesy!
#SMWONE @joelleirvine
28. #SMWONE @joelleirvine
“It’s important to think about the feeling and
the way that you want consumers to be receptive
to your products or services. And oftentimes
visually inspiring someone to do that really
evokes emotion in a way that doesn’t with just
text or voice.”
– Amy Vener, Head of Retail Strategy & Marketing at Pinterest
Source: business.pinterest.com
29. #SMWONE @joelleirvine
CONTENT
STRATEGY
Where to start?
1. Understand your audience
2. Set clear goals (overall and per post)
3. Add value for your audience
4. Be open, honest & transparent
5. Be on brand
6. Consistent style, varied content
7. Think more lifestyle, less salesy!
#SMWONE @joelleirvine
30. #SMWONE @joelleirvine
CONTENT
STRATEGY
Where to start?
1. Understand your audience
2. Set clear goals (overall and per post)
3. Add value for your audience
4. Be open, honest & transparent
5. Be on brand
6. Consistent style, varied content
7. Think more lifestyle, less salesy!
#SMWONE @joelleirvine
31. #SMWONE @joelleirvine
CONTENT
STRATEGY
Where to start?
1. Understand your audience
2. Set clear goals (overall and per post)
3. Add value for your audience
4. Be open, honest & transparent
5. Be on brand
6. Consistent style, varied content
7. Think more lifestyle, less salesy!
#SMWONE @joelleirvine
42. #SMWONE @joelleirvine#SMWONE @joelleirvineImage source: @tastemade on Pinterest
VIDEO ON PINTEREST
Videos on Pinterest should be:
1. Evergreen
2. Published consistently to build an audience
3. Vertical
4. 45 sec. to 3 min log
5. Published 2 to 3 months in advance for
holiday content
48. #SMWONE @joelleirvine
USER EXPECTATIONS
ARE GROWING
Source: ViSenze, 2018
of millennials would like to
be able to search by image
62% of millennials would like to
be able to click to purchase
directly from content.
58%
50. #SMWONE @joelleirvine
VISUAL SEARCH
ISN’T PERFECT
Auto-select the
wrong focal point
Categorize people
instead of products
Display items that
are out of stock
#SMWONE @joelleirvine
51. #SMWONE @joelleirvine
SYNC DATA WITH
PLATFORMS
Instagram Shopping ‘Shop by brand’ on Pinterest
#SMWONE @joelleirvineImage source: @everlane & @adidas
56. #SMWONE @joelleirvine
ON INSTAGRAM
Image source: Instagram Business
TIPS ON BEING NOTABLE:
1. Drive earned media through outreach
2. Get a knowledge graph for your brand
3. Connect all of your channels
#SMWONE @joelleirvine
57. #SMWONE @joelleirvine
GET VERIFIED
Image source: Instagram Business
1
TIPS ON BEING NOTABLE:
1. Drive earned media through outreach
2. Get a knowledge graph for your brand
3. Connect all of your channels
#SMWONE @joelleirvine
58. #SMWONE @joelleirvine
GET VERIFIED
Image source: Google Search
2
#SMWONE @joelleirvine
Knowledge Panel
TIPS ON BEING NOTABLE:
1. Drive earned media through outreach
2. Get a knowledge graph for your brand
3. Connect all of your channels
59. #SMWONE @joelleirvine
GET VERIFIED
Image source: Unsplash
TIPS ON BEING NOTABLE:
1. Drive earned media through outreach
2. Get a knowledge graph for your brand
3. Connect all of your channels
3
#SMWONE @joelleirvine
60. #SMWONE @joelleirvine
…ON PINTEREST
Image source: Pinterest Business
TIPS ON BEING NOTABLE:
1. Drive earned media through outreach
2. Get a knowledge graph for your brand
3. Connect all of your channels
#SMWONE @joelleirvine
74. #SMWONE @joelleirvine
BUZZSUMO
BuzzSumo is one of my
favorite tools. Great for
researching content and
monitoring your brand
mentions, backlinks and
engagement.
#SMWONE @joelleirvine
🙌
https://buzzsumo.com/