The University of Chicago is reinventing its alumni engagement in admissions by moving from in-person alumni interviews to optional video interviews and reallocating alumni support to mentoring, off-campus recruitment, and employment opportunities. To facilitate this change, the university will use a new digital platform called Wisr to connect applicants directly to alumni and relevant resources through chat messaging and discussions while also sharing data with the university's applicant tracking system. The changes aim to empower more students, make the review process more equitable, and recruit fresh alumni volunteers while anticipating some attrition from current volunteers.
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Dallas Enrollment Leadership Summit [Presentation] - Peter Wilson: Reinventing Alumni Engagement in Admissions_October 2018
1. Peter Wilson
The University of Chicago
Deputy Dean of Admissions and Chief of Staff
peterwilson@uchicago.edu
October XX, 2018
REINVENTING ALUMNI ENGAGEMENT IN
ADMISSIONS
2. Risk and Liability
Quality Assurance
Access Issues
No one gets in
Time commitment from staff and alumni
CHALLENGE
3. Empower announcement
Making big changes
Financial aid
Prepare for new review process
Alumni interviews cancelled
OPPORTUNITY
4. SOLUTION
Optional video interview
Reallocating alumni support
Alumni mentoring
Off campus recruitment
Employment opportunities
Alumni task force
Wisr
5. WISR
Controlled and gated digital community
Can connect cohorts directly to correct and
relevant resources, including people
Chat messaging and discussions
Easy data share with Slate
7. ANTICIPATING SPEEDBUMPS
Will experience attrition in alumni volunteers
1500 active volunteers
Provide other opportunities
College’s Wisr
Get buy in from alumni in field
Flew in task force
Dinner and working group
Discussion and demo of tech
See as an opportunity to recruit fresh faces excited about impact and access
They can…
Assist at college fairs or presentations
Interview prospective students
Encourage friends, family, and their own children to consider the school
Assist with fundraising goals for enrollment initiatives
Foreshadow and provide post-enrollment employment opportunities to students
Better outcomes = better enrollment!
Clear legacy definition and communication of impact
Parents, step-parents, grandparents, and step-grandparents who attended the College or graduate programs
“Legacy status, like any unique factor in a strong application, can sometimes add an extra boost if a student is highly qualified but “on the fence” for admission”
Specialized communications to recruit and yield children of alumni
Letters and FAQ for alumni parents of a legacy applicant
Special yield letter emphasizing affinity for admitted legacy applicant parents
Dedicated office legacy liaison
Previous: Guaranteed interview for legacy applicants (discontinued for 2018-19)
Reallocating Alumni Support
Reallocating alumni support
Alumni mentoring
Off campus recruitment
Employment opportunities
Alumni Task Force
Optional video interview
Wisr
Assisting with:
College fairs
Off campus presentations
Being the “voice” of your institution when you can’t be there
In graduate programs, pairing with recent admitted students of similar background or interest
Reallocating Alumni Support
Reallocating alumni support
Alumni mentoring
Off campus recruitment
Employment opportunities
Alumni Task Force
Optional video interview
Wisr
Assisting with:
College fairs
Off campus presentations
Being the “voice” of your institution when you can’t be there
In graduate programs, pairing with recent admitted students of similar background or interest
Reallocating Alumni Support
Reallocating alumni support
Alumni mentoring
Off campus recruitment
Employment opportunities
Alumni Task Force
Optional video interview
Wisr
Assisting with:
College fairs
Off campus presentations
Being the “voice” of your institution when you can’t be there
In graduate programs, pairing with recent admitted students of similar background or interest
Reallocating Alumni Support
Reallocating alumni support
Alumni mentoring
Off campus recruitment
Employment opportunities
Alumni Task Force
Optional video interview
Wisr
Assisting with:
College fairs
Off campus presentations
Being the “voice” of your institution when you can’t be there
In graduate programs, pairing with recent admitted students of similar background or interest
Reallocating Alumni Support
Reallocating alumni support
Alumni mentoring
Off campus recruitment
Employment opportunities
Alumni Task Force
Optional video interview
Wisr
Assisting with:
College fairs
Off campus presentations
Being the “voice” of your institution when you can’t be there
In graduate programs, pairing with recent admitted students of similar background or interest