Portland Research Institution Summit [Presentation] - James Chang: Career Networking vs. Career Services_July 2018

1. Career Networking vs.
Career Services to
Engage Alumni
James Chang
Director of the Duck Career Network
UO Alumni Association

2. Presentation Overview
• My Background
• DCN
• Foundation
• Key Learnings
• Data Snapshots
• Group Discussion

3. Background
Education and Training
25 yrs in Higher Education
• 3 admissions
• 17 career services
• 5 alumni relations
Settings: public, private; small, large; central
office, college/department

4. Networking vs. Career Services
• Engagement Focus
• Those Offering Help
• Those Seeking Help
• UOAA Priorities
• Engage Alumni
Irrespective of Location
• Diversify UOAA
Programming

5. Seattle – Ducks Helping Ducks
Registered – 47; Attended – 47
(7 walk-ups/7 no shows)
Demographics (All Registrants)
• WA – 43; OR – 3; CA – 1
• Decade of Graduation
• ‘70s – 1; ‘80s – 7; ‘90s – 12
• ’00s – 13; ‘10s – 11
• Academic Focus
• Accounting/Business/Fin – 17
• Advertising/Journalism/Comm – 15
• Architecture/Fine/Applied Art – 4
• Biology – 1
• Curriculum & Instruction – 1
• Econ/Int Studies/Poli Sci/Psych/Soc - 6

6. SF – Ducks Helping Ducks
Registered – 93; Attended – 50
Demographics (All Registrants)
• Decade of Graduation
• ’60s – 1; ‘70s – 3; ‘80s – 6;
• ‘90s – 13; ’00s – 27;
• ‘10s – 22
• Academic Focus
• Business/Accounting – 29
• Arts & Sciences – 25
• Journalism – 10
• Architecture – 4
• Education – 1
• Law – 1

7. Portland – C-Suite Breakfast
Registered – 50; Attended – 41
Demographics (All Registrants)
• Decade of Graduation
• ‘70s – 4; ‘80s – 5;
• ‘90s – 10; ’00s – 13;
• ‘10s – 11
• Academic Focus
• Business/Accounting – 18
• Arts & Sciences – 12
• Journalism – 3
• Architecture – 2
• Law – 4

8. Online Networking
Registered – 71; Attended – 27
Demographics – WEST COAST
• CA – 26; OR – 23; WA – 12
• Decade of Graduation
• ’60s – 2; ‘70s – 3; ‘80s – 10;
• ‘90s – 8; ’00s – 15;
• ‘10s – 24
• Years of Experience
• 11+ years – 24
• 7-9 years – 7
• 5-7 years – 5
• 3-5 years – 10
• 1-3 years – 10
• Less than 1 year – 6

9. LinkedIn Webinar
Registered – 120; Attended – 45
Demographics (All Registrants)
• AK – 1; AZ – 2
• CA – 34
• CO – 3; DC – 1; FL – 1
• HI – 6; ID – 1; IL – 2
• MN – 2;MO – 1; NM – 1; NV – 1
• OR – 52
• PA – 1; TX – 2; VA – 1; WA – 7
• International – Hong Kong
Decade of Graduation
• ‘60s – 3;‘70s – 6
• ‘80s – 21; ‘90s – 28
• ’00s – 23; ‘10s – 39

10. Light Bulbs
• Right Attitude
• Collaboration, Collaboration,
Collaboration…
• Perspective on Time; Production Capacity

11. Reality Checks – Timeframes
Career Profiles
1/week or two >
1/month
Online Networking
Monthly > Quarterly
Webinar - Two
Regional Events
Two New
Three Collaborative

12. Critical Partners
• Advancement Communications
• Development Officers
• Career Services and
Departments/Colleges

13. What Data Reveals
• Comparing Registrants to Attendees
• Online vs. In-Person
• Free vs. Fee
• Engaging Members

14. Compare: Online to In-person
Careers for Social
Good – 59 > 27
Duck Insider @
LinkedIn – 95 > 30
Online Networking:
Holiday Edition – 91 >
22
Ducks in Tech: San
Francisco 2.0 – 37 >
33
Ducks Helping Ducks
for Career Success:
Seattle – 47 > 47
Networking Happy
Hour: Sacramento –
28 > 24

15. Compare: Online to In-person
Careers for Social
Good – 59 > 27
Duck Insider @
LinkedIn – 95 > 30
Online Networking:
Holiday Edition – 91 >
22
Ducks in Tech: San
Francisco 2.0 – 37 >
33
Ducks Helping Ducks
for Career Success:
Seattle – 47 > 47
Networking Happy
Hour: Sacramento –
28 > 24

16. Compare: Free vs. Fee
Personal Finance 101
– 75 > 18
Online Networking:
Holiday Edition – 91 >
22
Duck Insider: Politics
and Public Policy – 48
> 15
San Diego Breakfast
– 23 > 19
Orange County
Happy Hour – 26 > 24
Beverly Hills Lunch –
23 > 19

17. Compare: Free vs. Fee
Personal Finance 101
– 75 > 18
Duck Insider: Politics
and Public Policy – 48
> 15
San Diego Breakfast
– 23 > 19
Orange County
Happy Hour – 26 > 24
Beverly Hills Lunch –
23 > 19

18. Compare: Members and Non
DUCK WEEK: SOCAL
• San Diego Breakfast: 16 – 6
• Orange County Happy Hour: 21 – 6
• Beverly Hills Lunch: 15 – 8

19. Ongoing Questions
• How do you measure success?
• How do you measure impact?
• How do you scale up?

20. What’s Your Balance?
• How much career services?
• How much career networking?
• How much collaboration?

21. Thanks for participating!
James Chang
UO Alumni Association
Duck Career Network
jtchang@uoregon.edu