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Nccet Up Dates 1

  1. 1. E-Learning: A Statewide Workforce Development Model Presented by Virginia Community College System and Education To Go (ed2go)
  2. 2. Presenters <ul><li>Trenton Hightower </li></ul><ul><li>Assistant Vice Chancellor, Virginia Community College Systems, Workforce Development Services </li></ul><ul><li>Ellen Long </li></ul><ul><li>Director for Partner Development, Education To Go (ed2go) </li></ul>
  3. 5. Presentation Outline <ul><li>E-Learning and Workforce Development in Virginia </li></ul><ul><li>Reality and Importance of Online Learning </li></ul><ul><li>Partnering with Education To Go (ed2go) </li></ul><ul><li>The VCCS Model </li></ul><ul><li>E-Marketing Planning </li></ul>
  4. 6. <ul><li> VCCS Fast Facts </li></ul><ul><ul><ul><ul><ul><li>23 colleges on 40 campuses located throughout the state </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>262,444 students attending Virginia’s Community Colleges this year in credit courses and 247,000 non credit students </li></ul></ul></ul></ul></ul><ul><li>18,400 The number of degrees, diplomas and certificates earned last year at Virginia’s Community Colleges. </li></ul><ul><li>$ 3.80 The return on investment for every dollar spent at Virginia’s Community Colleges. </li></ul><ul><li>  </li></ul>
  5. 7. VCCS Fast Facts <ul><li>VCCS is the primary provider of workforce-related noncredit education in Virginia. </li></ul><ul><li>VCCS offered 3,334 individual workforce-related noncredit courses, provided customized training programs to 5,000 employers, and served 3,000 in FY 2008-09. </li></ul><ul><li>8.6 to 1 The benefit/cost ratio of customized and open enrollment workforce courses and programs at Virginia's Community Colleges. </li></ul>
  6. 8. <ul><li>VCCS Training Goals </li></ul><ul><li>VCCS makes a significant contribution to statewide economic development by supporting noncredit training in some of Virginia’s fastest growing occupations in 2 major ways: </li></ul><ul><li>by providing short-term noncredit training that is occupations specific, in high demand, and is accessible in both in the classroom and online formats </li></ul><ul><li>by increasing the overall skill level of all workforce students who attend training regardless of occupation, and thereby the productivity, of Virginia’s workforce </li></ul>
  7. 9. What’s Different About VCCS <ul><li>Statewide Workforce Development System </li></ul><ul><li>Recognizes Importance of Noncredit Courses and Programs in WFD </li></ul><ul><li>Active coordination with WIB’s </li></ul><ul><li>Target Areas– 6 regions </li></ul>.
  8. 10. Setting the Stage <ul><li>Why is e-learning via online courses and programs important? </li></ul><ul><li>Who is the audience? </li></ul><ul><li>Why are students choosing to learn online? </li></ul><ul><li>What is the demand? </li></ul><ul><li>Why should we offer online noncredit? </li></ul>
  9. 11. Why is Online Education Important? <ul><li>50% of all 2 year colleges offer noncredit online courses and programs </li></ul><ul><li>Non-credit is the fastest growing area of online instruction </li></ul><ul><li>Public 2 and 4 year institutions are leading the online revolution. </li></ul><ul><li>Overall online instruction surged 12.9% in one year when overall enrollment was 1.2% (2007-2008) </li></ul><ul><li>3.9 million students ( 1 in 5 ) took at least one online class in FY2008 </li></ul>
  10. 12. Who are our online non credit students ? <ul><li>Mostly adults </li></ul><ul><li>Full and part workers </li></ul><ul><li>Seeking skills upgrades for job security </li></ul><ul><li>Entry and advanced skills for new jobs </li></ul><ul><li>Many already have associates or baccalaureate degrees </li></ul><ul><li>Don’t need or want to come to campus </li></ul><ul><li>Voters who help sustain all of our efforts </li></ul>
  11. 13. Providing Online Training <ul><li>Helps meet mission and goals colleges, WIB’s, agencies </li></ul><ul><li>Provides the ‘virtual’ campus students and employers want </li></ul><ul><li>Alleviates constraints on facilities caused by increasing demands for short and long term training </li></ul><ul><li>Provides access for increased numbers of unemployed in current economic downturn </li></ul>
  12. 14. <ul><li>Helps expand visibility and outreach in the community </li></ul><ul><li>Establishes an ‘outside’ revenue source with no upfront costs for development or delivery for colleges </li></ul><ul><li>Provides a new and growing revenue stream for colleges hard hit by budget cutbacks </li></ul><ul><li>Meets demand for skilled workers in occupation specific training </li></ul>
  13. 15. <ul><li>Education To Go </li></ul><ul><li>ed2go is the largest provider of online non credit courses and career training programs for the adult education and training market. </li></ul><ul><ul><li>300+ Instructor Facilitated Courses </li></ul></ul><ul><ul><li>100+ Career Training Programs </li></ul></ul><ul><ul><li>Offered Through Reseller Partnerships </li></ul></ul><ul><ul><ul><ul><ul><li>Colleges and Universities in the U.S. and Canada </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Community Organizations </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Membership Groups </li></ul></ul></ul></ul></ul>
  14. 16. Work Force Development ed2go Courses and Career Training Programs address workforce development needs on three levels. Pre-employment and Basic Workplace Skills Professional Workplace Career Training Programs . Incumbent Worker Training, Re-training, and Certification
  15. 17. Unique ed2go Online Offerings <ul><li> Instructor Facilitated Courses </li></ul><ul><li> and </li></ul><ul><li>Career Training Programs </li></ul><ul><li>Hosted branded sites ; seamless interface and control </li></ul><ul><li>Expanded offering ; 300+ courses and 130+ career programs </li></ul><ul><li>Risk-free ; no upfront investment, no capital equipment </li></ul><ul><li>Flexible access ; anytime-anywhere asynchronous format </li></ul><ul><li>Instructor-facilitated / assisted ; expert assistance </li></ul><ul><li>Online administration ; tracking and reporting </li></ul><ul><li>Proven success ; 1800+ partners and 1.4M students served </li></ul><ul><ul><ul><li>15,000-29,000 students per month (IFC courses) </li></ul></ul></ul><ul><ul><ul><li>500-800 students per month (Career Training Programs) </li></ul></ul></ul><ul><ul><ul><li>FY 08/09 = 240,000 IFC students </li></ul></ul></ul><ul><ul><ul><li>FY 08/09 = 8350 CTP students </li></ul></ul></ul>
  16. 18. Education To Go
  17. 19. <ul><li>100% web-based </li></ul><ul><ul><li>Anytime-anywhere learning </li></ul></ul><ul><li>Consistent format </li></ul><ul><ul><li>Six-week courses </li></ul></ul><ul><ul><li>New sessions start every month </li></ul></ul><ul><li>Expert instructors manage every class </li></ul><ul><li>Social learning </li></ul><ul><ul><li>Classmates that form a community-of-interest </li></ul></ul><ul><li>Highly interactive </li></ul><ul><ul><li>Written in a conversational style </li></ul></ul><ul><ul><li>Applied / hands-on ‘learn-by-doing’ model </li></ul></ul><ul><ul><li>Lively discussion areas for feedback and answers </li></ul></ul><ul><li>Affordable and accessible </li></ul>Unique Instructor Facilitated Courses
  18. 20. <ul><li>Performing Comprehensive Building Assessments </li></ul><ul><li>Certified Indoor Air Quality Manager (CIAQM) </li></ul><ul><li>Certified Indoor Environmentalist (CIE) </li></ul><ul><li>Certified Green Supply Chain Professional </li></ul><ul><li>Senior Certified Sustainability Professional </li></ul><ul><li>Principles of Green Buildings </li></ul>Most Popular Programs : Career Training Programs New! Sustainable Energy and Going Green <ul><li>Pharmacy Technician </li></ul><ul><li>Medical Transcription </li></ul><ul><li>Project Management </li></ul><ul><li>Paralegal </li></ul><ul><li>Six Sigma </li></ul><ul><li>Medical Coding & Billing </li></ul><ul><li>Bookkeeping </li></ul><ul><li>Veterinary Assistant </li></ul><ul><li>A+ Certification </li></ul><ul><li>HVAC </li></ul><ul><li>Freight Broker Training </li></ul><ul><li>Cisco CCNA </li></ul>
  19. 21. Why Students Choose Ed2Go: <ul><ul><li>Work at own Pace </li></ul></ul><ul><ul><li>Affordable </li></ul></ul><ul><ul><li>Quality content and instruction </li></ul></ul><ul><ul><li>User-Friendly Formats </li></ul></ul><ul><ul><li>Comprehensive </li></ul></ul><ul><ul><li>Great Experience </li></ul></ul><ul><ul><li>Up to date materials </li></ul></ul><ul><ul><li>Interaction between instructor & students </li></ul></ul>
  20. 22. <ul><li>Binghamton University (NY) </li></ul><ul><li>Boston (MA) Center for Adult Education </li></ul><ul><li>Broward CC (FL) </li></ul><ul><li>California Polytechnic State University </li></ul><ul><li>California State University, Los Angeles </li></ul><ul><li>California State University - East Bay </li></ul><ul><li>Chicago (IL) State University </li></ul><ul><li>Columbia University Teachers College (NY) </li></ul><ul><li>CC of Allegheny County (PA) </li></ul><ul><li>CC of Denver </li></ul><ul><li>CC of Philadelphia </li></ul><ul><li>Cuyahoga CC (Cleveland) </li></ul><ul><li>College of DuPage (IL) </li></ul><ul><li>Florida CC at Jacksonville </li></ul><ul><li>Forsyth Technical CC (NC) </li></ul><ul><li>George Mason University </li></ul><ul><li>Indiana University - Purdue University </li></ul><ul><li>Macomb College (Warren, MI) </li></ul><ul><li>Miami Dade (FL) College </li></ul><ul><li>Ohio State University </li></ul><ul><li>Northern VA CC </li></ul><ul><li>Palo Alto (CA) Adult School </li></ul><ul><li>Portland CC (OR) </li></ul><ul><li>Rutgers State University (NJ) </li></ul><ul><li>Seattle Central CC </li></ul><ul><li>University of Georgia </li></ul><ul><li>University of Houston </li></ul><ul><li>University of Tennessee </li></ul><ul><li>University of Texas </li></ul><ul><li>Washtenaw CC (MI) </li></ul><ul><li>22 VCCS Community Colleges </li></ul><ul><li>California Workforce Association </li></ul>1800 + Partners 1,800
  21. 23. Third-party content providers used by colleges to provide online training.
  22. 24. How is the quality of the non-credit online courses measured?
  23. 25. What resources does Workforce need to make online courses more successful? Marketing Support Online Vendor Add’l Software Other Dvlprs Agreemnts Vendors
  24. 26. How are online programs marketed?
  25. 27. Key Ingredients for Success <ul><li>Commitment from top decision makers </li></ul><ul><li>Institutional Positioning </li></ul><ul><li>Marketing </li></ul><ul><li>Customer Service </li></ul><ul><li>Easy Access for Students and Program Staff </li></ul>
  26. 28. <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  27. 29.    PATRICK HENRY COMMUNITY COLLEGE   Workforce Development   / Continuing Education     Hello!    There are only 2 workshops left in the Nifty Thrifty Tuesdays  Workshop Series.    Don't miss the oportunity to learn the latest in internet technology in our October workshop, or learn critical thinking / problem solving techniques in the November workshop.  Learn how to accomplish more, using less time, resources, and investment for just $65.00 per workshop.        Facebook / MySpace / Twitter   Whether you're looking for new ways to market your business, or you are curious what all the big fuss is about with &quot;tweeting,&quot; this is the workshop for you! Tuck away those postage stamps and lower your phone bill. With these internet sites, you can stay in touch wherever you have internet access. Plus the marketing potential is worth exploring. This hands-on workshop will introduce you to MySpace, FaceBook and Twitter, giving participants guidance on setting up an account, privacy settings, navigating through the sites, and becoming knowledgeable about cyber security.   Tuesdays,  10/6/09 - 10/27/09, 6:00 - 8:30 pm       more information ...     Problem Solving / Critical Thinking   Becoming a good thinker and problem solver requires an active and continuous lifelong process. It serves as a guide to beliefs and actions. Participants explore and follow logical steps to finding the best solution with well defined facts and resources. Each week will engage participants in a new scenario, from creative thinking to information integrity. Great workshop for thinkers of all ages, and their parents also.   Tuesdays,  11/3/09 - 11/24/09, 6:00 - 8:30 pm       more information ...  
  28. 30.   Tuesday, September 22, 2009   Dear Trenton,     Vital Learning is pleased to offer you two  free webinars.   The Secret to Letting Go... Learn to Delegate Effectively and Recapture Your Personal Life September 29, 2009 10 a.m. CDT (11 a.m. EDT, 10 a.m. CDT, 9 a.m. MDT and 8 a.m. PDT) Presented by: Dee Clarke, The TEAM Approach   Register and Learn More   Which Witch Are You? October 27, 2009 10 a.m. CDT (11 a.m. EDT, 10 a.m. CDT, 9 a.m. MDT and 8 a.m. PDT) Presented by: Chris Gatti, CRG Associates and Karen Stacey, Kreative Learning Solutions    Understanding and applying positive leadership strategies can mean the difference between casting a spell for employee engagement, ownership and accomplishment or creating a culture of just doing the job. Excellent leaders understand the difference between effective and ineffective leadership. Join us for this session to see which type of leader you are.   Register for a wicked good time   Be sure to register today!   Vital Learning's training seminars teach managers, supervisors and team leaders in any industry to use basic human relations skills to motivate and lead their employees with finesse and respect. By improving team leader-team member relations, organizations can improve productivity, enhance employee motivation and retention, and develop employee work habits and potential. Vital Learning's seminars are available as classroom sessions, online sessions, or a combination of classroom and online sessions. To learn more visit       10665 Bedford Ave, Suite 200 Omaha, Nebraska 68134 800-243-5858
  29. 31. Marketing Tools for E-Learning <ul><li>Web sites are Home Base </li></ul><ul><li>Be Visual </li></ul><ul><li>Front Page </li></ul><ul><li>Image and Brand </li></ul>
  30. 32. Websites are Home Base <ul><li>Your brochure should be front and center </li></ul><ul><li>Have a big buttons for action </li></ul><ul><li>Post cards, e-mail notes, and brochures should all have your URL front and back </li></ul>
  31. 33. Ed2Go Ed2Go Professional <ul><li>Online Training (Non Credit) </li></ul><ul><li>Southside Virginia Commnity College offers several non-credit, online programs to enrich your life, broaden your knowledge and enhance your workforce skills. </li></ul><ul><li>• EDUCATION TO GO In partnership with &quot;Education to Go,&quot; we offer non-credit adult continuing education courses that cover many interests. These instructor-facilitated online courses are informative, fun, convenient, highly interactive and affordable. Click here to learn more. </li></ul><ul><li>• ONLINE WORKFORCE DEVELOPMENT Anywhere, anytime learning! Programs are designed in cooperation with Gatlin Education Services to provide the workforce skills necessary to acquire professional caliber positions for many in-demand occupations. Click here to learn more. </li></ul>
  32. 34. What should be on the front page? <ul><li>Brochure </li></ul><ul><li>New programs </li></ul><ul><li>Categories </li></ul><ul><li>For more information </li></ul><ul><li>Just 3 clicks to register </li></ul><ul><li>Events </li></ul><ul><li>Contact </li></ul><ul><li>Sign up </li></ul>
  33. 35. Visual Ideas <ul><li>Customers logos </li></ul><ul><li>Customers pictures and stories </li></ul><ul><li>Short paragraphs </li></ul><ul><li>Discussion forum </li></ul>
  34. 36. 15% -20% $-time to E-marketing <ul><li>Budget </li></ul><ul><li>E-selling </li></ul><ul><li>E-marketing </li></ul><ul><li>Social networks </li></ul><ul><li>Website </li></ul><ul><li>New programs on-line </li></ul>
  35. 37. Marketing Mix Print Face-to-Face Calls Promotions E-Marketing
  36. 38. VCCS and the Ed2go Partnership <ul><li>VCCS Incentives </li></ul><ul><ul><li>$25,000 for IFC’s </li></ul></ul><ul><ul><li>$25,000 for CTP’s </li></ul></ul><ul><li>Colleges participate offering 20% reduction in fees paid, first-come, first-served basis </li></ul><ul><li>Marketing Plan </li></ul><ul><li>One-Stops --$15,000 </li></ul><ul><li>Ed2go partners with 22 VCCS Community Colleges </li></ul><ul><li>Provides internal support for incentives </li></ul><ul><li>Offers instructor-facilitated courses and Career Training Programs </li></ul><ul><li>Students Enroll </li></ul>
  37. 39. Partnering Model Do our missions match? How much does it cost? What other resources does one need? What is the return today?
  38. 40. Sample ed2go/GES partner list <ul><li>Binghamton University (NY) </li></ul><ul><li>Boston (MA) Center for Adult Education </li></ul><ul><li>Broward CC (FL) </li></ul><ul><li>California State University, East Bay </li></ul><ul><li>Chicago (IL) State University </li></ul><ul><li>Columbia University Teachers College (NY) </li></ul><ul><li>CC of Allegheny County (PA) </li></ul><ul><li>CC of Philadelphia </li></ul><ul><li>Cuyahoga CC (Cleveland) </li></ul><ul><li>College of DuPage (IL) </li></ul><ul><li>Florida CC at Jacksonville </li></ul><ul><li>Forsyth Technical CC (NC) </li></ul><ul><li>Macomb College (Warren, MI </li></ul><ul><li>Miami Dade (FL) College </li></ul><ul><li>Palo Alto (CA) Adult School </li></ul><ul><li>Portland CC (OR) </li></ul><ul><li>Rutgers University </li></ul><ul><li>Santa Monica College (CA) </li></ul><ul><li>University of Georgia </li></ul><ul><li>University of Houston </li></ul><ul><li>University of Tennessee </li></ul><ul><li>University of Texas </li></ul><ul><li>Washtenaw CC (MI) </li></ul><ul><li>Public WFD Agencies </li></ul><ul><li>Library Consortia </li></ul><ul><li>Non-Profit Foundations </li></ul><ul><li>VCCS- 22 community colleges </li></ul><ul><li>California Workforce Association </li></ul>Over 1,800 colleges / universities offering ed2go courses
  39. 41. Data Resources <ul><li>National Center for Education Statistics </li></ul><ul><li>2006-2007 </li></ul><ul><li>“ Community Colleges and the Economic Down Turn” </li></ul><ul><li>The League for Innovation in Community Colleges </li></ul><ul><li>Jan. 2009 </li></ul><ul><li>“ Staying the Course: Online Education in the U. S.” </li></ul><ul><li>The Sloan Foundation and the Babson Research Group </li></ul><ul><li>Nov. 2008 </li></ul><ul><li>“ The Role of Workforce-Related Noncredit Education and Training in Virginia’s Economy” </li></ul><ul><li>May 2008 </li></ul><ul><li>Mangum Economic consulting LLC </li></ul>
  40. 42. Thank you! <ul><li>Any Questions?? </li></ul>
  41. 43. <ul><li>Workforce Investment Boards ? </li></ul><ul><li>Career One-Stops ? </li></ul><ul><li>Economic Development Agencies ? </li></ul><ul><li>Colleges and Universities ? </li></ul>
  42. 44. ed2go Learn More
  43. 45. ed2go Learn More