How is the smartphone retail industry doing after covid-19?
Collaborated by Anif Nawaz, Sadman sakib, Amjad hossain, Umme sadia, Eva das, Sudipta borua,Tisha chakroborty, Sami.
2. SITUATION ✓ One of the busiest industries across the globe.
✓ Millions of dollars transactions every month.
✓ High growth industry.
❑ Tremendously influenced by the COVID-19.
❑ Suffered a serious blow for this pandemic.
SmartphoneIndustry
4. OMNI
CHANNEL
MARKETING
Create an integrated and
seamless channel that delivers
a smoother and more
customized buying experience
from the very beginning to the
end, across online devices and
offline stores.
6. PESTLE
ANALYSIS
A marketing tool used by
marketers to determine the
impact of the macroenvironment
on the organization. PESTLE
stands for all the external factors
of an organization.
8. PESTLEanalysisabouttheimpactofCovid-19in
smartphoneretailindustryofBangladesh
Newer applications
have been developed
for various purposes.
The smartphone is a
part of the medical
and health sector.
To prevent the COVID-
19 pandemic
transmission
government has
introduced new laws
on transportation.
During lockdown as
manufacturing plants
responsible for
pollution were shut
down, reducing the
Pollution by a little bit.
TECHNOLOGICAL LEGAL ENVIRONMENTAL
9. WHATDOESTHEFUTURELOOKLIKE?(Postcovid-19)
EXPANSION
AVAILABILITY
COMPETITION
GLOBAL
Retail outlets, EMI facilities, and online sites are making it
easier to purchase a smartphone
A huge opportunity for new companies to launch their
products in Bangladesh.
The business environment is becoming more favorable
for the new entrants in the Bangladesh market
Global brands are now setting up assembling
industries in Bangladesh
10. WHATDOESTHEFUTURELOOKLIKE?(Postcovid-19)
ONLINE
LOCKDOWNS
UNEMPLOYMENT
Bangladesh is enduring lockdowns to handle the COVID-19
pandemic in 2020. Which requires the shutdown of businesses,
institutions, or limited economic productivity in all sectors
Online retail businesses will rise in the future as it requires less
investment, provides great client services and opportunities
to manage the business from anywhere with great flexibility.
The job market may fall, unemployment will rise,
disposable income of people will decrease
11. As smartphone has become a part and
parcel of daily lives, this industry will
definitely make a comeback after this
pandemic is over.
CONCLUSION
The industry has the potential to
recover and thrive in the upcoming
years.